Sharpen Skills, Celebrate, and Cheer at Homecoming

Gain insight on career management, partake in a Mexican fiesta, and watch the Bears take down the Trojans, all at the 2009 Haas Homecoming celebration on Saturday, Oct. 3. All Haas alumni, students, faculty, staff, family, and friends are invited.

The day begins at 11:00 a.m. with a panel discussion on "Managing Your Career in Challenging Times." Attendees will learn how to identify a viable new career path, develop a disciplined process for attaining professional goals, and leverage marketable skills and unique experiences.

Speakers who will share best practices include Susan Bernstein, MBA 94, a coach, author, and speaker on career and life transitions; Mark Coopersmith, MBA 86, Haas adjunct professor of entrepreneurship and innovation; Lauren M. Doliva, managing partner with executive search firm Heidrick & Struggles; Nancy Friedman, MBA 86, a leadership development consultant and executive coach; and Martha Gerhan, a 2004 graduate of the Berkeley-Columbia Executive MBA Program with more than 20 years of experience in sales and marketing for technology companies.

Michael Katz, director of the Haas School’s Institute of Management, Innovation, and Organization, will then discuss the Berkeley-Haas innovation ecosystem and what Haas is doing to help other organizations improve their ability to innovate in a wide variety of ways. As director of the institute, Katz oversees several centers and programs at Haas, including the Management of Technology Program; the Lester Center for Entrepreneurship and Innovation; and Haas@Work, the school’s applied innovation program in which students drive innovation in large organizations.

Homecoming celebrants will then join Dean Rich Lyons for a pre-game Mexican fiesta featuring live music and special activities for kids. Kick-off is at 5:00 p.m. for the Cal vs. USC match-up. Purchase advance tickets from the Cal Athletics Office and register for all other Haas Homecoming events through the Haas Alumni Network.

Haas Launches Center for Innovative Financial Technologies

The Haas School is launching a new center to study innovative financial technologies and to provide resources for students to learn the latest tools of the trade, Dean Rich Lyons announced today.

The new Center for Innovative Financial Technologies (CIFT) aims to develop and share deep understanding of how new technologies impact global electronic markets, investment strategies, and the stability of the global economy.

Finance Professor Terrence Hendershott and Adjunct Professor John O’Brien serve as the faculty directors of CIFT. David Leinweber, Haas Finance Fellow and author of the new book Nerds on Wall Street: Math, Machines & Wired Markets (Wiley 2009), is the founding director. Solomon Darwin, former executive director of the Haas School’s Center for Financial Reporting and Management, serves as the executive director of the center.

A major component of the new center is the CIFT Lab, which hosts the latest analytical tools and industry software as well as real-time data sources. In the wake of the financial crisis, as many broker relationships are being replaced by direct access to electronic markets, the lab supports critical faculty research into new relationships and processes, and teaches students cutting-edge financial software skills that are highly sought after by recruiters in the finance industry.

“We need to do hard research and thinking on our financial markets and bring the findings into the classroom as soon as we can,” says Dean Rich Lyons, an expert in international finance and foreign exchange. "The fields of computer science and finance are deep strengths of UC Berkeley. The intersection, where CIFT lives, is an extremely promising intellectual frontier. It's a natural for this campus.”

The center’s lab is located in S300I and is open for use by faculty and students at all levels. MBA students in this fall’s Portfolio Management course will use the lab to develop investment strategies that will later be judged by investment professionals. Master’s in Financial Engineering students will learn profit-maximization techniques within the context of their greater economic impact. PhD students will conduct thesis research with real-time SEC data. And undergraduate students are exploring the latest tools of the investment industry as part of a student-organized course.

"There are many opportunities in quant trading, and the new center and lab give us training on the very latest industry tools, which offers a big competitive edge,” says Max Dama, BS 2011, a student volunteers in the lab. “I look forward to hanging out with others interested in this industry to discuss trading strategies."

Thompson Reuters, Standard & Poor’s, Dow Jones, Rosenblatt Securities, Aleri, and Barra are among the companies sponsoring the center with donations and in-kind gifts. The CIFT lab will provide the following tools, which went live on August 17:

1. Integrated Data-Rich Analytical Tools (including TR Web QA, MarketQA and QA Direct; all TR Investment Management System; and Capital IQ & Clarifi Modelstation)

2. Analytical Tools (including Data Visualization and NLP Environment)

3. Data sources (including Proprietary Information for Research, Thomson Reuters Universe, Real-time SEC Public Filings, and Dow Jones News Archive

In addition, CIFT plans to host conferences and guest speakers, training sessions and career-related support, as well as non-degree executive education programs. Learn more about CIFT.

HP CEO Among Dean’s Speakers This Fall

Hewlett-Packard CEO Mark Hurd will be among an impressive cast of business leaders visiting Haas this fall semester as part of the Dean's Speaker Series.

The Dean's Speaker Series kicks off this semester on Thursday, Aug. 27, with a panel discussion featuring four Google innovators, including Haas Executive Fellow John Hanke, MBA 96, vice president of product development for Google Earth, Maps, and Local. The event, co-sponsored with the Lester Center for Entrepreneurship and Innovation, is sold out, except for annual Berkeley Entrepreneurs Forum members, but a live streaming video will available. The event begins with a reception at 6:30 p.m., followed by the discussion at 7:30 p.m. in Arthur Andersen Auditorium.

In another event co-sponsored with the Lester Center at 7:30 p.m. Sept. 9, Vinod Khosla, founder and partner of Khosla Ventures, will speak to the Haas community on "The Innovation Ecosystem and its Role in Shaping Our Renewable Future." Khosla co-founded Sun Microsystems, went on to become a venture capitalist with Kleiner Perkins Caufield & Byers, and now is a partner at his own VC firm, focusing on social entrepreneurship and alternative energy. Before the talk, Jerry Engel, co-faculty director of the Lester Center, will present the center's Lifetime Achievement Award to Khosla during a private reception.

Mark Hurd, president, CEO, and chairman of Hewlett-Packard, will speak at the Haas School from 12:30 p.m. to 2 p.m. Oct. 8 at a location still to be announced. Hurd joined HP as CEO in early 2005 after spending 25 years at NCR Corp., where he held a variety of management, operations, sales, and marketing roles, including CEO and COO. Since taking the reins at HP, Hurd has sharpened the company's focus on key growth opportunities, increasing revenue from $80 billion in fiscal year 2004 to $118.4 billion in fiscal 2008.

Former Haas School Dean Tom Campbell will be the final speaker in the series this fall, returning to Haas to talk at 7:30 p.m. Nov. 4 in the Wells Fargo Room. Campbell served as the school's dean for five years before Dean Rich Lyons. A former US senator and California state senator representing Silicon Valley, Campbell is now running for governor of California.

For more details on the Dean's Speaker Series, visit haas.berkeley.edu/haas/about/deansspeakers.html.

Former Wall Street Journal Columnist to Talk on Millennials

Former Wall Street Journal columnist Ron Alsop, the author of a new book on the millennial generation, will speak at a panel discussion for faculty and staff of the Haas School and their UC Berkeley counterparts on Sept. 23.

Millennials — the generation of about 80 million babies born roughly between the early 1980s and early 1990s — have started to enter universities in recent years and bring new expectations into the admissions process, the classroom experience, and the workplace.

In addition to the panel discussion, Alsop will be available to meet with students during lunchtime on Thursday, Sept. 24. Interested students should contact Arline Wyler in the Dean’s Office at [email protected].

Alsop most recently penned the Wall Street Journal's MBA Track column and managed the MBA rankings. He is the author of the book The Trophy Kids Grow Up: How the Millennial Generation is Shaking up the Workplace, published in 2008. He previously spoke at Haas about his 2004 book The 18 Immutable Laws of Corporate Reputation.

The panel discussion for faculty and staff will focus on how UC Berkeley educators and administrators can better prepare millennials for future leadership positions. Alsop will be joined by the Haas School’s Erika Walker, executive director of the undergraduate program; Lisa Feldman, director of MBA recruiting; and Senior Lecturer Holly Schroth, as well as by Tom Devlin, director of the UC Berkeley Career Center, and Jonathan Poullard, assistant vice-chancellor for student affairs and dean of students. Jay Stowsky, senior assistant dean for instruction at Haas, will moderate the discussion.

The panel discussion will take place at the Bancroft Hotel, 2680 Bancroft Way, Berkeley, from 12:30 to 2:00 p.m. Registration for the panel discussion will begin on Monday, Aug. 31.

New MBA Student Portal Debuts

The Haas School has unveiled the beta version of a new full-time MBA student portal just in time for classes. Work has begun on a similar portal for the Evening & Weekend MBA Program.

The portal, at portal.haas.berkeley.edu, is a one-stop place online for students to access applications and frequently used Haas and Berkeley sites, helping reduce the need to navigate around the web for information. It includes links to bSpace, Study.Net, the student directory, event calendar, and outlook.

The user-focused portal also is customizable so students can create links to other frequently used tools, widgets, and blogs from all over the Internet.

The portal was created over the summer by the Haas School's Enterprise Computing and Service Management Department (a new unit that combines Haas Computing Services and Media Services) in collaboration with MBA Association leaders.

"We're so thrilled to have this," says Julia Min Hwang, director of the Full-Time MBA Program. "I want to thank Enterprise Computing and the students who worked on this project over the summer."

Enterprise Computing has just started working with Evening & Weekend MBA students on creating a portal for their program and is looking at rolling out portals for other Haas programs in the future.

Business Leaders Welcome New Students from Around the Globe

Intel CEO Paul Otellini, MBA 74, and Adobe Systems CEO Shantanu Narayen, MBA 93, were among the business leaders who greeted graduate students launching their studies at the Haas School this fall.

Nearly 500 new students in the Full-time MBA, Evening & Weekend MBA, and PhD programs began classes this month. Students in the Undergraduate Program began in July, Berkeley-Columbia students started in May, and Master's in Financial Engineering students began classes in March.

The Berkeley Full-time MBA Program

Otellini inspired the 240 members of the full-time MBA class of 2011 with thoughts on how to take themselves and their organizations to unlimited heights. Students also heard from World of Good CEO Priya Haji, MBA 03, and from Adjunct Professor Henry Chesbrough, executive director of the Center for Open Innovation at Haas.

In addition to leadership lessons, students bonded over a community impact project and the Go-Game, a morning of navigating Haas as an obstacle course with technology-fueled challenges.

For the second year in a row, the entering full-time Berkeley MBA class is statistically the strongest class ever, with an average GPA of 3.59 and an average GMAT of 718. Applications increased by 7 percent this past year to 4,064, and admission was offered to about 11 percent of the applicant pool.

"This class is not just about numbers, however," says Pete Johnson, director of admissions. "These students truly embody the Berkeley MBA values of confidence without attitude, ability to see beyond the status quo, and an interest in creating positive change."

Incoming students have an average five years of professional experience and a median age of 28. Sixty-seven percent speak two or more languages, from Serbian and Urdu to Flemish and Farsi, and the class represents 31 different countries.

Two students are attending Haas as Fulbright Scholars. One student launched the first cable broadband service in Grenada, one worked on the development of a plug-in hybrid car at Ford, and another worked on the Chicago 2016 Olympic bid proposal.

These students have distinguished themselves in athletics as well: One rowed across the Atlantic, another is a professional surfer, and yet another student has been an assistant trainer for the Boston Celtics.

The Evening & Weekend MBA Program

Adobe CEO Narayen, a graduate of the Evening & Weekend Program, spoke to the program's class of 2012 at its orientation in early August. He talked about the importance of creating a vision and culture to create a successful team and work environment as well as the importance of staying out of the way to allow the team to take ownership of what it does rather than overseeing every detail.

A total of 242 new students make up the class of 2012. The new students' orientation also featured a team-building activity that involved building a castle. Pictured here with their castle are Zhenyu Tang and Mike Nabasny, both MBA 2012. The program accepted about one-third of applicants this year.

These fully employed students have a median age of 32 and a median GMAT score of 700. Thirty-two countries are represented by the class, and 71 percent of students speak more than one language. On average students have eight years of work experience and about 42 percent already hold advanced degrees.

The new Evening & Weekend MBA class brings the total enrollment for the three-year program to 782.

The PhD Program

Sixteen new PhD students were chosen from an applicant pool of 511, which was up 33 percent from last year. Six students are from overseas, hailing from Brazil, China, Italy, and Korea, among other countries. Admission of the new students brings total enrollment in the Haas School PhD Program to 83.

Three students have enrolled in Finance, and three have enrolled in Business and Public Policy. Two students enrolled in each of the following groups: Accounting, Marketing, Organizational Behavior and Industrial Relations, Operations and Information Technology Management, and Real Estate.

Half of the entering students are women, and the average age is 27. The median GMAT score for the entering class is 740. The median undergraduate GPA is 3.7 and the average graduate GPA for the seven students already holding advanced degrees is 4.0.

Billie Jean King to Serve Up Consulting Project

Tennis great Billie Jean King will kick off a consulting project with the Center for Nonprofit and Public Leadership next month in one of several events planned by the center this academic year.

King will join Nora Silver, the center's director and an adjunct professor, in a private meeting Sept. 17 to launch of a consulting project with Women's Sports Foundation, a nonprofit she founded in 1974 to advance the lives of girls and women through sports and physical activity. The project is part of the center's Social Sector Solutions course, a partnership with McKinsey & Company in which students gain practical hands-on experience in management consulting with nonprofit organizations.

“For me, it is a really tremendous opportunity to combine academics and community," student team lead Kirstin Mennella, MBA 10, says of the Social Sector Solutions course.

The center also will launch this year's Schwab Charitable Speaker Series on Sept. 15 with Jane Wales, founder of the Global Philanthropy Forum, a group of more than 750 social investors committed to international causes throughout the world. Wales is also president and CEO of the World Affairs Council of Northern California, host of the nationally syndicated National Public Radio interview show It’s Your World, and was recently named in the Nonprofit Times Power and Influence Top 50 for 2009. The event runs from 6:00 p.m. to 8:00 p.m. in the Wells Fargo Room and is open to the Haas community.

The Schwab Charitable Speaker Series will host a total of six events this year, including a panel on the the "Promise of Philanthropic Prizes to Drive Innovation," based on new work by McKinsey & Company. The panel will include leaders from the X-Prize Foundation and the Goldman Environmental Prize in a discussion with Paul Jansen, director emeritus and co-founder of McKinsey's global philanthropy practice and co-instructor of the center's Social Sector Solutions course.

Other events in the series include a Women in Philanthropy luncheon with leading strategic philanthropists, including UC Regent Leslie Tang-Schilling, and an Investment Advisors Philanthropy Practice Panel featuring a dialogue with investment advisors Randy Manley, MBA 80, of Lodestar Private Asset Management, and Sean Stannard-Stockton, of Ensemble Capital, investment advisors who use philanthropy to differentiate their practice.

For additional information, please contact Debbie Ng at [email protected].

Berkeley-Columbia Alumni to Celebrate at Reunion

Berkeley-Columbia Executive MBA alumni will hit the links, learn about leadership, network, and dance at the fifth annual Berkeley-Columbia reunion on Friday, Sept. 11, and Saturday, Sept. 12.

A golf tournament at 11:30 a.m. Friday at the Monarch Bay Golf Club in San Leandro is a new addition to the festivities this year.

Saturday’s events take place at the Claremont Hotel. The day begins with a morning leadership seminar with Jennifer Chatman, the Paul J. Cortese Distinguished Professor of Management, followed by an afternoon session on strategy taught by Senior Lecturer Paul Tiffany. Attendees will lunch with Dean Rich Lyons.

The day will be capped off by a gala and auction to raise funds for the Berkeley-Columbia program. The gala, designed to be less formal than in previous years, will maximize networking opportunities over dinner, followed by dancing. Festivities begin at 6:30 p.m.

Alumni can also take advantage of complimentary career coaching sessions offered in person and over the phone on Thursday, Sept. 10, and Friday, Sept. 11. "We want our alums to know that they can take advantage of our services long after graduation," says Patricia DeMasters, director of career services for MBA alumni and for the Berkeley-Columbia Executive and Evening & Weekend MBA programs. "We are here to help whether they have lost a job or are exploring new opportunities."

“I'm really excited that we've turned the Berkeley-Columbia Gala into a full day reunion event where we get a chance to learn and have fun,” says Martha Gerhan, MBA 04, one of the reunion organizers. “Having Jenny Chatman and Paul Tiffany provide seminars is an incredible opportunity, while the end of the day offers the perfect wrap-up — all social, meeting people, and giving back to the program through the auction.”

Register for reunion events and for career advising on the Berkeley-Columbia Executive MBA Program Reunion Weekend website.

Haas Appoints Five New Professors

Five distinguished scholars join the Berkeley-Haas faculty this fall as assistant professors.

Collectively, these promising academics have published nearly three dozen research papers and are the recipients of numerous honors and awards.

Associate Dean for Academic Affairs Ganesh Iyer led the recruitment efforts to staff a wide range of academic groups while recognizing the need for solid classroom experience. "I congratulate Ganesh for his diligence and dedication to continue our tradition of research and teaching excellence," says Dean Rich Lyons.

Lucas Davis joins the Economic Analysis and Public Policy Group. He held an assistant professor post at the University of Michigan and spent the past year as a visiting assistant professor at MIT’s economics department. Davis received his PhD from the University of Wisconsin, where he wrote his thesis on applied microeconomics. His current work focuses on energy and environmental economics, and he will work with EAP’s Severin Borenstein and Catherine Wolfram on energy economics. "I am thrilled at the opportunity to work more closely with them and the entire Haas faculty," says Davis. "The depth and quality of the expertise in applied microeconomics and energy economics here is unsurpassed anywhere."

William Fuchs is the newest member of the Haas Finance Group. He served as a business analyst at Hermes Management Consulting in Argentina before earning his PhD from the Stanford Graduate School of Business in 2005. Prior to coming to Haas he was an assistant professor in economics at the University of Chicago. "My main interests are in problems related to coordination and/or asymmetric information. My approach to these problems draws heavily on game theory and dynamic contracts," Fuchs says, describing his work. However, he adds, "If I were not an economist, I would try to be a chef, a professional snowboarder, or a safari tour guide."

Ming Hsu returns to the West Coast; he received his PhD in social sciences at the California Institute of Technology. In 2006, he accepted a teaching position at the University of Illinois at Urbana-Champaign, where he was also an affiliated faculty member of the university’s Beckman Institute and Neuroscience Program. Hsu’s research focuses on behavioral economics, experimental economics, and neuroeconomics — the study of the brain in emotional responses and decision making. As a member of the Haas marketing group, Hsu will continue to conduct marketing research from a "neuroeconomics" perspective. "The goal of my research is to under¬stand the behav¬ioral and neural basis of eco¬nomic decisionmaking," says Hsu.

Atif Mian arrives at Haas to join the Fisher Center for Real Estate and Urban Economics. Mian studies links between financial markets and the macro-economy. His recent work focuses on the underlying causes of the recent financial crisis in the US and seeks to understand the broader connection between asset prices, consumer credit, and the real economy. Mian earned his PhD in economics at MIT and became a faculty member at the University of Chicago’s Booth School of Business in 2001. He has spent the past four years as an associate professor of finance. He is currently the co-recipient of a three year National Science Foundation Research Award (2008-2011) for studying the relationship between asset prices, household borrowing, and consumption in the US.

Leif Nelson comes to the Haas Marketing Group with expertise in consumer judgment and decision making. His work examines how social and environmental factors influence consumption choice and consumption experience. Earlier this year, Nelson’s work appeared in several major media outlets, including the New York Times, Washington Post, TIME, CNN and ABC News. He and his co-authors found that advertisements can actually make it more enjoyable to watch TV. Nelson received his PhD in psychology from Princeton University before becoming an assistant professor of marketing at NYU’s Stern School of Business and most recently at the University of California, San Diego’s Rady School of Management. Of his personal interests, Nelson says, "I am a former radio DJ. I play guitar – poorly. I knit – worse."

Research Spotlight: Stock Prices Follow Investor Sentiment More than Fundamentals

What makes stock prices move? That’s a million-dollar question, and one that Haas School Professor Richard Sloan poses and answers in his recent paper "Investor Recognition and Stock Returns" (co-authored with Professor Reuven Lehavy, University of Michigan). Sloan maintains investor “recognition,” not earning results and related fundamentals, are the driving force — accountable for more than 50 percent of explainable stock price variations.

In his research, Sloan explains that the conventional textbook approach to stock valuation is to study a company’s fundamentals, such as cash flow and the return on assets. Contrary to convention, Sloan’s work proves that sentiment and emotion among investors carry unexpected clout.

“Efficient market theories say sophisticated arbitragers would step in to keep the prices in line with fundamentals, and we show that doesn’t happen. When a lot of investors get excited about a stock, the price moves accordingly,” says Sloan, who holds the L.H. Penney Chair in Accounting and studies the relation between accounting information and stock returns.

As outlined in the paper, Sloan observed that news about fundamentals, including earnings announcements and revisions in analysts’ forecasts of future earnings, account for only about 30 percent of explainable variation in stock returns. The remaining 70 percent is explained by changes in investor recognition, which Sloan defines as the number of investors who know about a stock and hence consider it for their portfolio. For instance, a well-known stock such as Google or Apple has very high investor recognition.

To investigate the “investor recognition” theory, Sloan tracks quarterly changes in the number of institutional investors owning specific stocks, using data going back over the past 20 years to 30 years. Sloan says the results provide striking support for the investor recognition hypothesis, with increases in the number of investors holding a stock providing a much greater impact on stock price than increases in fundamentals for the underlying company. Sloan’s results also indicate that changes in investor recognition are particularly important for stocks in smaller and riskier companies.

Sloan says the results are “both striking and surprising, because we teach that stock markets are efficient and based on fundamentals.” The results suggest that investors, analysts, and corporate managers should pay attention to changes in investor recognition. They also shed light on why companies hire investor relations professionals and investment bankers and explain why non-fundamental events, such as index additions and initiation of analyst coverage, cause stock prices to increase.

Spiller Named First Non-Yale Editor-in-Chief of Journal

Professor Pablo Spiller became the first non-Yale Law faculty member appointed editor-in-chief of the Journal of Law, Economics and Organization (JLEO) on Aug. 1.

Spiller, the Jeffrey A. Jacobs Distinguished Professor in Business and Technology and a member of the Haas Business and Public Policy Group, previously served as a co-editor of JLEO since the mid-1990s.

Spiller’s appointment as editor-in-chief carries no term limit. Another Haas professor, John Morgan, is also a co-editor of JLEO.

UC Berkeley Venture Launchpad Takes Off

The Lester Center for Entrepreneurship and Innovation has created a new step-by-step directory for students that outlines all of the opportunities and offerings available to help budding entrepreneurs get their businesses off the ground.

The center's new UC Berkeley Venture Launchpad is a platform designed to propel entrepreneurship through the entire lifecycle of developing a business, from idea creation to going live.

“The new venture creation process is the very soul of the Bay Area entrepreneurial experience,” says Lester Center Co-Faculty Director Jerome Engel. “For many students, creating their own enterprise is the critical goal they hope to achieve during their time at Haas. We help students build businesses from scratch in a way that greatly increases their chances of success in the marketplace and invigorates the economy.”

While several components of the Venture Launchpad have been in place at the Lester Center for many years, this new initiative more clearly delineates which component can help an entrepreneur at one of seven stages of entrepreneurship.

"The UC Berkeley Venture Launchpad initiative takes everything that’s great about Haas and brings it to a new level, with one objective: speeding up the delivery of innovation," says Kevin Brown, a Lester Center advisory board member, who credits Haas with being critical to launching his first startup, Inktomi. "The Launchpad provides access to a unique blend of accelerants — including hands-on guidance from top Berkeley faculty, a strong alumni and venture capital network, and best-practice resources — and makes them all available in a repeatable framework.”

The Venture LaunchPad begins with stage 1 – find an idea worth pursuing – and ends with stage 7 – launch! Along the way, student-entrepreneurs work toward stage 7 by taking advantage of the wide variety of opportunities at the Lester Center, which include helping to run or participating in a business plan competition, competing for a Lester Center fellowship, or meeting with a venture capitalist during special office hours.

Through generous support from the center’s advisory board, Engel and his team have already raised more than $400,000 for the Venture Launchpad, which is available to students this fall. The center has plans to raise a total of $15 million for all of its programs over the next four years.

Haas Lecturer Named Among Top Young Innovators

Solar energy expert Cyrus Wadia, who joined the Haas School’s professional faculty this fall as co-director of the Cleantech to Market program, was recognized today by MIT’s Technology Review as one of the world’s top innovators under 35.

Wadia, 34, was chosen for the TR35 list for identifying materials that could be unexpectedly useful in solar cells, the Technology Review wrote. Wadia’s goal is to make solar energy affordable and accessible to everyone on the planet, especially to the 1.2 billion people now living without electricity.

The TR35 list is published by Technology Review, a publication of the Massachusetts Institute of Technology (MIT). Selected from more than 300 nominees by a panel of expert judges and the editorial staff of Technology Review, the annual TR35 list is an elite group of accomplished young innovators whose work spans medicine, computing, communications, and nanotechnology.

In addition to his Haas appointment, Wadia serves as a guest scientist at the Lawrence Berkeley National Laboratory’s Material Sciences Division. He earned his PhD at UC Berkeley’s Environmental Resources Group.

"I am very honored to receive this award," says Wadia. "This recognition validates our approach to scalable, low-cost photovoltaics and will raise awareness of our research to the wider scientific community. If we are to deliver solar power to 7 billion people, then we need to change the way we think about material resource constraints and design a new paradigm for everything that goes into a finished solar cell."

To reach this goal, Wadia and his colleagues are developing photovoltaic solar cells from naturally occurring materials such as iron sulfide and copper sulfide that are abundantly available. These materials could serve as alternatives to materials that are currently used to make solar cells, which have drawbacks that could limit their widespread implementation.

To make solar energy affordable to everyone — which Wadia believes means delivering electricity as low as 75 cents per watt — he and his colleagues are developing synthetic pathways to create copper sulfide and iron sulfide nanostructures. These are the building blocks for a new generation of low-cost solar cells.

So far, they’ve demonstrated the first working solar cell from copper sulfide nanocrystals and the first all inorganic nanocrystalline solar cell to be processed and deposited on a flexible substrate. They’ve also demonstrated a novel approach to synthesizing high-purity iron pyrite, which in the future may be used in a photovoltaic device.

Wadia and the other TR35 winners for 2009 will be featured in the September/October issue of Technology Review magazine and honored at an event held at MIT Sept. 22-24.

More on Wadia’s recognition and the other TR35 winners
More on Wadia’s work
Wadia’s Haas faculty bio

Banks Receives Award for “Exempt” Job Analysis

Senior Lecturer Cristina Banks was recently honored with an Innovative Practice Award Presidential Citation from the American Psychological Association for her work in the application of psychology in consulting.

Banks was recognized for her work in determining whether jobs are properly classified as "exempt" from overtime pay. In 1997, Banks created a new methodology to determine proper job classifications. Over the last 12 years, she has performed more than 100 studies applying this methodology to the workplace to help mediate and resolve wage and hour lawsuits.

This new application of job analysis has resulted in millions of dollars of savings to employers as well as millions of dollars of compensation to employees who were inappropriately classified as "exempt," says Banks, a member of the Haas Organizational Behavior and Industrial Relations Group.

Banks’ job analysis uses observational studies to track tasks performed and time spent on tasks approach and questionnaire studies to gather self-reports of time spent on tasks.

"This methodology allowed precise calculations of percent time spent," Banks explains. "It essentially gave employers a defense for these class-action lawsuits, and it also gave employers a way to conduct self-audits to avoid litigation."

(Republished with the permission of writer Stephany Schings, Society for Industrial and Organizational Psychology.)

Vogel Named Fellow at Oxford University

Professor David Vogel has been named an international research fellow at the Oxford University Centre for Corporate Reputation.

Vogel is among a group of about 40 international research fellows from academic institutions around the world that the center is appointing. The new fellows are being selected on the basis of their relevance to the center's work and will be invited to come to Oxford University annually for an international symposium on reputation.

In addition to having the opportunity to interact with a wide range of international researchers, Vogel says he anticipates his work with the center will assist him in preparing a new MBA class on crisis management that he plans to offer next year. Vogel is the Soloman P. Lee Chair in Business Ethics and a member of the Haas Business and Public Policy Group.

The Oxford University Centre for Corporate Reputation was established by Oxford's Said Business School in 2008 to promote a better understanding of the way in which the reputations of corporations and institutions around the world are created, enhanced, and protected.

Silicon Valley Veteran Vinod Khosla to Talk at Haas

Venture capitalist and technology veteran Vinod Khosla will speak at the Haas School Sept. 9 after receiving the 2009 Lifetime Achievement Award in Entrepreneurship and Innovation from the Lester Center for Entrepreneurship and Innovation.

Khosla, founder and partner of Khosla Ventures, will speak to the Haas community in Arthur Andersen Auditorium from 7:30 p.m. to 8:30 p.m., with a question-and-answer session during the last half-hour. The title of his talk is "The Innovation Ecosystem and Its Role in Shaping Our Renewable Future."

The event, which is co-sponsored by the Lester Center and the Dean's Speaker Series, will be free and open to the Haas community. Pre-registration is required at register.haas.berkeley.edu/VinodKhosla/VinodKhosla.aspx. For more information, contact Meg Fellner.

Before the talk, Jerry Engel, faculty director of the Lester Center, will present the Lifetime Achievement Award to Khosla during a private reception.

"The Lester Center's Lifetime Achievement Award is unique in that it celebrates the full cycle of entrepreneurial accomplishment, from venture creation to value development and harvest, and ultimately reaping the fruits of these efforts through the support of new entrepreneurs and the broader society," says Engel. "Vinod, through his great accomplishments, epitomizes these values and is an inspiration for future generations of entrepreneurs."

Khosla first dreamt of starting his own technology company at age 16, when he heard of Intel's founding while growing up in an Indian army household. After earning a bachelor's in electrical engineering in India, he moved to the US to get a master's in biomedical engineering at Carnegie-Mellon and an MBA from Stanford in 1980.

Khosla went on to fulfill his dream, first co-founding Daisy Systems and then Sun Microsystems, which both went public.

In 1986, Khosla joined Kleiner Perkins Caufield & Byers, a Sun investor and one of the most well-respected Silicon Valley VC firms, and he continues to be a partner there. In 2004, Khosla founded his own firm, Khosla Ventures, driven by the need for flexibility to accommodate four teenage children and a desire to be more experimental, to fund sometimes imprudent "science experiments," and to work with both for-profit and social-impact ventures.

Khosla's current passion is social entrepreneurship with a special emphasis on microfinance as a way to alleviate poverty. He is a supporter of many microfinance organizations in India and Africa. He also is passionate about alternative energy, petroleum independence, and the environment.

Prof. Villas-Boas Honored for Marketing Insights

Professor J. Miguel Villas-Boas has been named the first recipient of the Long-Term Impact Award from the INFORMS Society for Marketing Science for changing the way marketers view data and consumer choice.

Villas-Boas' groundbreaking research forms the foundation of developing winning marketing strategies in today’s competitive world of commerce.

Villas-Boas received the award for his paper, “Endogeneity in Brand Choice Models” which was published in Management Science (October 1999). The Institute for Operations Research and the Management Sciences (INFORMS) Society for Marketing Science considered hundreds of papers in the five-year period 1999-2003 and recognized Villas-Boas’ work as having the most long-term impact.

“Endogeneity in Brand Choice Models” focused on the effect of firms’ marketing activities at the individual consumer level. Villas-Boas won the award with his co-author, former Haas Professor Russell S. Winer, who is now with New York University’s Stern School of Business.

Before the paper’s revelations, marketers mostly relied on scanner data and statistics that measure consumer purchase decisions to plan their strategies.

Villas-Boas and Winer provided evidence that a firm’s endogenous, or internal, strategic decisions cannot be ignored. They determined that by incorporating the economics that reflect the interaction between consumers and companies’ strategic marketing decisions, marketers can be more effective. Their study shows that one cannot accurately assess market response without considering behavior both internally within an organization and externally in the realm of consumer choices.

"This award is a great honor and recognition for research which is a seminal contribution to the marketing strategy field," says Ganesh Iyer, associate dean for academic affairs and also a member of the Haas Marketing Group. "The study of consumer product choice has long been central to the marketing field, but this line of research ignored the endogeneity of consumer choices to the decisions made by firms. Miguel’s paper makes a fundamental advance in this literature and provides a methodology that incorporates the effect of a company’s marketing strategy actions into consumer purchase decisions.”

Today it is uncommon to study the effect of a company’s marketing actions without incorporating the strategic nature of “marketing-mix variables” — price, place, product, promotion — with respect to consumers’ purchase decisions. In other words, it is important to address the potential endogeneity of the marketing actions, or those actions’ dependence on one another within a firm, to develop a winning marketing strategy.

The paper launched a significant and fresh perspective to marketing methodology at the individual consumer level. “There was resistance in the academic field but this paper helped influence change,” says Villas-Boas, who holds the J. Gary Shansby Chair in Marketing Strategy and is a member of the Haas Marketing Group.

The research was inspired by UC Berkeley Professor and Nobel Laureate Daniel McFadden’s work on the conditional multinomial logit model. That model analyzes demand by examining consumer choice given unobserved consumer preferences. It supplies the foundation for much of the way marketers determine demand today. The model and its variations are often applied to electronic scanner panel data depicting individual consumers’ purchase behavior.

Villas-Boas was troubled by marketing research that he believed ignored important factors related to the endogeneity, or internal characteristics, within a company. For example, factors such as pricing and advertising were thought to be exogenous or external considerations. The study determined that such components can actually be endogenous. According to the study, accounting for this endogeneity is essential to accurately measure market response.

“By not accounting for the firms’ strategic behavior, one can bias the results to having little price elasticity,” or little response to changes in price, Villas-Boas explains. “If one accounts for the firms and their decisions, one actually realizes that consumers could be more sensitive to price than originally thought.”

The findings resulted from the researchers’ models using one store’s scanner panel data on individual consumer purchases of yogurt and ketchup, several brands each. When it came to which brands consumers choose, the research showed that accounting for endogeneity and firms’ potential strategic behavior, market response could be measured more accurately.

Full paper: http://www.jstor.org/stable/pdfplus/2634842.pdf

Haas Welcomes Undergrad Class of ’11

Beloved Cal mascot Oski the Bear — or the undisclosed individual who portrays him — is one of 349 students who began undergraduate business studies at the Haas School in July.

Members of the class of 2011 arrived on campus the week of July 6 and were introduced to program advisors, student clubs, and the alumni community during Friday orientation, which also featured a performance by the Cal Straw Hat Band.

The incoming class was selected from a field of 2,051 applicants. As of July 1, approximately 74 percent are continuing UC Berkeley students and 26 percent are transfer students. The class is 51 percent male and 49 percent female.

“Each year the new undergraduate students impress us with their diverse backgrounds and interests,” says Erika Walker, executive director of the Undergraduate Program. “They arrive with a wealth of leadership potential and great enthusiasm for the opportunities at Haas. We look forward to their contributions in and outside of the classroom for years to come.”

The new students learned about the many resources available to them for career planning at a second annual business career conference July 17. The conference was launched last year thanks to a gift from Mark DiPaola, BS 99, who is also sponsoring this year's conference. A business career conference for the senior class will be held Aug. 25.

DiPaola, CEO of Pier Alliance and president of D3 Ventures, shared his perspective with students on his career as an entrepreneur. The 2008 conference was the first comprehensive career program geared to a specific college or school at UC Berkeley, according to Tom Devlin, director of the UC Berkeley Career Center, which developed the conference both years.

“The business career conference provides a unique opportunity for students to interact with and learn from alumni, career counselors, and employers,” says Devlin. “In light of the highly competitive job market, the Undergraduate Career Center is again offering this forum for new students to get a head start on developing an effective and marketable career plan.”

By the way, if you are hoping to spot Cal's ursine celebrity on campus, don’t spend too much time looking — Oski’s true identity is always kept secret.

MBA Students Advise Organizations, Witness History Overseas

Elephant Pepper, a purveyor of hot chili sauces based in Livingstone, Zambia, has modest sales and almost no presence in the US. However, the company, which was born out of an effort by African farmers to grow chili-pepper fences around their crops to deter elephants, wants to change that.

Enter a team of Berkeley MBA students. The students, enrolled in Haas’ International Business Development (IBD) course, devised a viral advertising strategy, set up a company blog, and created a "trade not aid" marketing campaign to promote Elephant Pepper products in grocery stores all over the US this past spring. Then they traveled to Zambia in May to work directly with Elephant Pepper on-site.

"The students knew what we needed to get a national footprint in America," says Michael Gravina, the company’s founder. "To have access to the intellectual horsepower of some of the brightest MBA students in the US is making all the difference."

IBD is a management consulting program that connects MBA students with companies and nonprofits all over the world. This year IBD sent 20 teams to 15 countries, including Finland, Argentina, and for the first time Laos. Over the course of its 18-year history, teams have worked with multinational corporations, such as Nokia and Citibank, as well as local startups and nonprofits.

"Our goals are three-fold," says Elizabeth Kovats, IBD’s program manager. "We want to give students a solid consulting experience; we want to expose them to working in another culture; and we want them to learn how to collaborate and work effectively in teams."

Competition for IBD is stiff: This year, 135 students applied for 80 spots. During the spring semester of their first year, students work in teams around specific projects, which range from evaluating new ventures to feasibility studies to business planning and financial analyses. In May, teams travel to their host countries to work with their clients in person for three weeks.

Two other teams this year were working in Gabon, in West Africa, when President Omar Bongo, the longest-serving leader in Africa, unexpectedly died after more than 40 years in power.

"In Gabon, which is arguably one of the most stable countries in Africa, there were actions taken by the government that were alarming," says Dave Bend, MBA 10. After the president's death, "the Internet and TV were cut off for days throughout the entire country. The government also shut down the airport. I hadn't expected that."

Overall, Bend says, the experience opened his eyes to the challenges of working abroad. His team helped the Wildlife Conservation Society create a hydrocarbon consortium to advance preservation efforts along the Congo basin coast.

"There’s so much we take for granted in the US professional setting — even simple things like getting to and from the office, or having a functioning Internet and telephone," Bend says. "Working overseas — particularly in a developing country — there’s always something new and different."

MFE Internship Placements Off to Strong Start

Despite the recession, firms including Goldman Sachs, JPMorgan, Deutsche Bank, and BNP Paribas already have begun to tap the brainpower in the Master’s in Financial Engineering (MFE) Program for mid-program internships.

With three months remaining before the internships begin in October, 13 students already have secured internships. MFE Executive Director Linda Kreitzman is optimistic about the internship placement opportunities for Berkeley MFE students. “We are right on target since the MFE internship process has just started and demand for our MFE students’ skills are needed now more than ever,” says Kreitzman.

Four students will work at BNP Paribas, one in Tokyo and three in New York; three students will work for Citi; one for Deutsche Bank; one for Standard & Poor's; one with BondDesk, a Mill Valley hedge fund; and one at Scotia Capital in Toronto.

Ian Swanson, MFE 10, will join Citi in New York as an associate engaging in quantitative financial strategies and analysis. While the specific work he will be doing has not yet been determined, Swanson notes, “The broader goals in the industry are clear: The field needs to more carefully understand the causes and implications of the recent crisis.”

“As a physicist, I appreciate the discipline and rigor that comes with wanting to understand a particular problem or investment strategy down to the last detail," adds Swanson. Plus, he notes, “One of the most rewarding aspects of these kinds of problems is that the market is the ultimate judge of any particular opinion or outlook."

Alexandre Morali, MFE 10, is looking forward to applying the concepts and techniques he has been studying while working as an intern on the equity derivatives trading desk at Scotia Capital.

Morali hopes ultimately to work on derivative financial instruments on a trading or quantitative research desk. He says he gained key technical skills from Adjunct Professor Domingo Tavella’s course on quantitative methods in derivatives pricing, while Professor Mark Rubinstein’s course on the economic concepts of derivatives has given him a deeper understanding of hedging and the replication of financial securities.

“I am sure I will have to adapt (the concepts) to make them work in a real-world environment. Especially after being through this crisis, all models will have to be revised and we will all probably be asked to work on that as well," Morali says.