Topic: Marketing

Sam Altman says Airbnb’s CEO gave him countless hours of advice on growing OpenAI: He was ‘almost always right’

Your brand’s spokesperson just got arrested—now what?

Customer referrals are contagious

Customer trust in jeopardy: Inside the AT&T data breach

MBA wire taps 352

Boy Scouts of America changing name to more inclusive Scouting America after years of woes

Real humans of PepsiCo: Maria Deloso, Berkeley Haas, MBA 23, associate marketing manager

A viral theory on TikTok says nice people don’t get promoted. But experts disagree

The war on error: A new project seeks to root out fraud in academia

Can AI replace humans in future market research? New study has some answers

Real humans of Nike: Anton de Avila, Berkeley Haas MBA 22, senior brand marketing associate