Topic: Marketing

Research

Fringe Benefits

Social Networks

CNN taps Scott Galloway as host for new streaming service

Deadline

How data detectives spotted fake numbers in a widely cited paper

The Economist

Research

Brain Freeze

Neuroscience

Want to go viral? Influencers won’t be much help if you’re trying to spread a complex idea

Fast Company

Growing your brand with subcategories — with David Aaker

Project Ignite Podcast

How our imperfect memories may affect the choices we make

The Hill - Changing America

News Releases

How imperfect memory causes poor choices

Is ‘brand’ relevant for businesses that don’t advertise

BBN Times

Student News

Berkeley Haas hosts 2021 Clorox Case Competition

Why Honesty and integrity pay: The benefits of truth-based marketing

MarketingProfs

Alumni News

Emily Powell, BCEMBA 08,
President & Owner, Powell’s Books

Question the Status Quo

Berkeley’s longtime ‘hippie bread’ bakery is in peril of closing

Berkeleyside

The allure of mysteries

The Psychologist

Does advertising actually work: Part 2, digital

Freakonomics Radio

Research

Blurring the lines between physical and digital spaces

Video

Research

How to be Successful on Instagram, TikTok, & Co.

Video

School News

Navigating the new era of influencer marketing

Fall 2020

Curiosity and hunger are driven by the same brain regions

The Scientist

Perspectives

Ridepanda wants to help you pick the exact right e-bike

Fast Company