From LAUNCH to Y Combinator: Two Haas startups thrive

Winning recognition from Y Combinator, the prestigious Silicon Valley startup incubator, isn’t easy. Overall, less than 3 percent of the companies that apply are accepted each round. Since 2005, Y Combinator has funded more than 1,588 startups, including Airbnb, Dropbox, and Weebly. Two Haas companies, Onederful and Players’ Lounge, made it into this year’s winter Y

How the “I approve” tagline boosts nasty political ads

With primary season just around the corner, voters will soon start hearing a familiar refrain: “I’m Candidate X, and I approve this message.” Since 2002, federal law has required the tagline on all ads paid for by candidates for federal office. The aim was to discourage negative campaigning. But newly published Berkeley Haas research shows

Janet Yellen leaves the Fed after achieving “near perfection” as chair

  Many Berkeley Haas faculty members have left academia for public service, but arguably none have had a greater impact than Janet Yellen, who retired in early February as the first woman to serve as Federal Reserve chair. Leadership of the Fed has been called the world’s most powerful economic job. The nation’s central bank

Haas Startup Squad connects MBA students to Skydeck

They call Ludwig Schoenack “the connector” in campus startup circles. It’s an apt nickname for Schoenack, an amiable MBA student who just launched the Haas Startup Squad, a team of matchmakers who help connect Haas students to entrepreneurs at the UC Berkeley incubator, Skydeck. Tucked away in the penthouse of Berkeley’s tallest building, SkyDeck companies—founded

Prof. Aaker’s new book shows the power of story

In Creating Signature Stories, emeritus marketing professor David Aaker explains why storytelling is essential for brand marketing. Back in 1984, Zhang Ruimin was promoted to lead a struggling Chinese refrigerator company that would later become Haier. When a customer brought in a defective fridge, he went through an inventory of 400 units to find a

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