Left-right: Dean Ann Harrison with Sahil Mehta, BS 23, (Business & Electrical Engineering/Computer Science); Jayaditya Sethi, BS 24 (double major in business and computer science); and Ethan Jagoda, BS 24. Their startup, Scribble AI, tied for third at LAUNCH.
Jayaditya Sethi, BS 24 (double major in business and computer science), along with Sahil Mehta, BS 23, (Business & Electrical Engineering/Computer Science) and Ethan Jagoda, BS 24, (computer science), founded Scribble AI, an AI startup that placed third in the recent UC Berkeley LAUNCH accelerator pitch day. The startup is also part of the Batch 16 startup cohort at the UC Berkeley SkyDeck accelerator. We recently asked Sethi, who will be a software engineering intern at PayPal this summer, five questions about Scribble AI. (Download the app here.)
Tell us what ScribbleAI is and how people use it?
Scribble AI is a simple mobile interface people can download that uses AI to effortlessly create customized written content live on iOS and Android phones. It can be used to generate emails, poems, tweets and everything in between across 12 different languages and 20+ style customizations.
What is your favorite way to use ChatGPT (an artificial intelligence chatbot developed by OpenAI)?
Our favorite use for ChatGPT is for debugging code as this was crucial for us to launch the app within two weeks without any prior mobile development experience.
How did you meet your co-founders Ethan and Sahil?
We have been close friends since starting at UC Berkeley. Sahil and Ethan met through the startup accelerator and consulting club Entrepreneurs@Berkeley. Ethan and I met through a class and are now roommates. We have all collaborated on previous projects, such as being part of Entrepreneurs@Berkeley leadership and co-founding a music club together.
What is the most important takeaway from participating in LAUNCH?
Our biggest takeaway from LAUNCH was to constantly challenge our assumptions about our business. During each workshop, the mentors at LAUNCH questioned our hypotheses about our product and its use cases, helping us find a scalable business model. For example, we learned to find the root causes of a customer’s problem, rather than simply take what a user says at face value. These are lessons we will carry for years as we continue our startup journey!
What are your plans for Scribble AI now?
We plan to scale up traction in international markets, particularly among social media creators who need a tool to write content 10 times faster. We are also developing the premium version of our app, which will be tailored to each user’s specific needs
Lisha Bell, BCEMBA 12, who leads the Economic Opportunity Fund at PayPal Ventures, has been chosen as speaker at the Berkeley Haas MBA for Executives commencement, which will be held June 3.
Bell brings over 20 years of demonstrated technology innovation focused on digital money movement. Her career has focused on building and investing in products that serve community needs to bridge the capital divide.
At PayPal Ventures, she leads the Economic Opportunity Fund, the 100M investment into diverse emerging fund managers. Prior to Paypal, she worked at Venmo, Wells Fargo, Kohl’s, and Feedzai in various payment related roles, building the earliest digital financial products including online banking, bill pay, and digital wallets.
Bell is cofounder of BLXVC, an angel syndicate comprised of moms funding Black and Brown founders.
She is also the host of the Sisters with Ventures Podcast, which tells the stories of women in venture capital, and the prior deal flow lead for Pipeline Angels, a group of impact investors focused on women. Bell is also board chair for Black Girl Ventures.
She holds a BS in Business Administration and Information Systems from USC, and an MBA from the (former) joint program between UC Berkeley and Columbia Business School. She was recognized as USC’s Widney Outstanding Alumna and a 2013 Berkeley Columbia Distinguished Service Award recipient.
Having worked in tech for many years for the likes of Wells Fargo and Kohl’s, Lisha Bell was struck by the continued lack of diversity.
“I sat with engineers all day, and in 15 years I was usually the only Black or the only woman,” she says. “I realized nothing would change unless I did my part to change the system.”
So Bell co-founded BLXVC, an angel investing firm that provides capital to women of color entrepreneurs. Since 2020, the firm has invested in startups producing everything from cruelty-free cosmetics to platforms that connect Black women with culturally sensitive healthcare providers.
“I started BLXVC because few women of color have a substantial amount of assets to distribute or invest in,” Bell says. “Ninety percent of our cap table is people of color and 90% is women. We’re funding our own movements,” she says.
Besides running BLXVC, Bell also manages PayPal’s $100 million Economic Opportunity Fund—part of the company’s $535 million commitment to strengthen minority communities nationwide. The fund is the brainchild of Bell and colleagues who proposed the idea to PayPal executives in response to the Black Lives Matter movement and the pandemic’s disproportionate effect on minority-owned small businesses.
Bell’s work these days is precisely the kind of difference she was hoping to make.
“My daughter will have a little less weight to carry, a little less fighting to do because of some of these barriers that I’ve been trying to break for Black women,” she says. “Those are the kinds of things I fight for.”
Takedra Mawakana, co-CEO of autonomous driving technology company Waymo, urged Dean’s Speaker’s Series attendees to embrace the ambiguity required to bring true innovation to the mobility industry.
“One of the reasons this industry is so exciting to me is nothing is set,” said Mawakana, who joined Mountain View-based Waymo in 2017, and was named co-CEO in 2021. “Everything is up in the air. The regulatory environment isn’t set, the customer adoption plan isn’t set, and the technology isn’t done. I thought my relationship with ambiguity was quite advanced … but ambiguity at every level means never walking on solid ground.“
Some things are going to go wrong, she added, and that’s OK. “You can’t make an omelet without breaking eggs.” Waymo operates in San Francisco and metropolitan Phoenix, with plans to expand to Los Angeles. Its taxi service, called Waymo One, does not require a human driver.
Watch the DSS talk here. Prior to joining Waymo, Mawakana led global teams at eBay, Yahoo, AOL and Startec. She said she joined Waymo because the company reflects her values, with its mission is to make it safe and easy for people and things to get where they’re going. Research has shown that Waymo technology can prevent 75 percent of vehicle collisions, while reducing serious injury risk by 93 percent.
Mawakana said that two of her uncles were killed in “completely avoidable” traffic accidents, which has committed her to making driving safer. “I’m just deeply tied to the mission,” she said. “What I can’t say is that the journey is always going to be easy, but I can say it feels worth it when it’s deeply tied to what you believe in, which is very different than chasing the next software release.” Mawakana’s talk was sponsored by the Black Business Student Association and the Haas Transportation & Mobility Club.
As co-founder of Rolling Stone Magazine, Jann Wenner published the first major interviews with dozens of top rock stars of the 1960s and launched the careers of generations of journalists, musicians and photographers.
AT 77, Wenner recently published a memoir, Like a Rolling Stone, which covers the launch of the magazine and the music, politics, lifestyle, and cultural change that swept America during the 1960s and beyond.
In conversation with writer author and music critic Greil Marcus last week, Wenner looked back on his time as a student at UC Berkeley, where he met Marcus and participated in the Free Speech Movement.
Running a groundbreaking publication brought its share of organizational challenges, Wenner said.
“Our main task in the first 15 to 20 years was learning how to be a business and how to manage growth,” Wenner said. “Our growth was rapid. We had no experience. Anything that you did that was wrong, you don’t learn from, you just move on. It leads you, obviously, into making some pretty dumb moves and mistakes, thinking you’re better than you are.”
Rolling Stone helped pioneer narrative journalism when two of the magazine’s reporters, Hunter S. Thompson and Timothy Crouse, eschewed conventional reporting during the 1972 presidential race between George McGovern and Richard Nixon.
“We did something so brilliant and exceptional that it changed journalism forever and put Rolling Stone up into the first rank of American publications,” said Wenner.
Wenner also published Outside, US Weekly, Family Life, and Men’s Journal, and co-founded the Rock and Roll Hall of Fame.
Team: Matthew Parker (co-founder and CEO), Hamed Adibnatanzi (co-founder and head of legal), Noman Shaukat (co-founder), Marcus Rossi (COO), and Mandy Kroetsch (CMO), all EMBA 23.
Mandy Kroetsch met Matt Parker in the EMBA program while she was bidding on houses.
When Mandy Kroetsch met Matthew Parker last year in the Berkeley Haas MBA for Executives Program, she was juggling classes while bidding on houses in southern California.
“I was getting up at 4 a.m. and checking listings,” said Kroetsch, EMBA 23. “I found houses that came on the market before my agent even told me.”
Kroetsch started questioning the value of her real estate agent. Meanwhile, her challenges confirmed for Parker, a veteran Seattle real estate broker, that she probably didn’t need one.
So Parker decided to solve the problem by partnering with EMBA classmates to create startup Alokee. The company, which functions as a virtual real estate agent, empowers California home buyers to bid directly on properties.
The site is designed for people who grew up banking, paying bills, and shopping for most everything online without an intermediary, Parker said.
“Increasingly, Gen Z and other digital natives are baffled by why they have to talk to a real estate broker when they find all of the listings and tour the properties themselves and want to just make an offer,” Parker said.
“Increasingly, Gen Z and other digital natives are baffled by why they have to talk to a real estate broker.” —Matt Parker
Ease of use, money back
Launched nine months ago, the Alokee website is live in California, featuring photos of homes that have sold in San Jose and San Diego. The company plans to expand soon, and has a waiting list to beta test the site with customers in Washington, Oregon, Arizona, and Nevada.
Alokee’s selling point is its ease of use: Create an account, provide proof of funds for a down payment, and then “make 12-to-15 decisions” on offer price, a closing date, loan payment schedule and amount, and other sales decisions. A buyer could potentially be in contract to buy a house in a matter of minutes, Parker said.
Matt Parker, CEO of Alokee
A second benefit is that the buyer receives a chunk of the agent’s fee in cash back after a sale. In San Francisco, for example, where the agent commission on a home sale averages $40,000, Alokee takes a set fee of $9,000 and returns $31,000 to the buyer. “We don’t want to chase down the big commissions,” Parker said. He added that the check comes at a perfect time, as buyers typically invest the most in their houses—additions like solar panels, window replacements, energy-efficient appliances, and insulation—at the time of purchase.
An EMBA team
Parker started Alokee with classmate Hamed Adibnatanzi, a legal affairs veteran. Adibnatanzi used his law expertise to make sure that the mass of paperwork required for any real estate deal on the site was simplified for a direct buyer and met federal, state, and local requirements.
Meanwhile, the team is still sorting out the website’s technical complexities. Noman Shaukat manages the code behind the offers that flow through the site. “It’s a technical challenge, not a legal one for us,” Parker said.
Parker also asked Marcus Rossi, a former commanding officer with the U.S. Marines, to be Alokee’s COO and invited Kroetsch, a chemical engineer by trade, to join as CMO. “I told him I’d love to help,” said Kroetsch, who worked with a branding agency to come up with the name Alokee, which combines the words Aloha and key (meaning the key to a house).
“We are working through the marketing plan right now, and I am happy to be a part of this team,” she said.
Learning to scale
This is Parker’s second startup. He came to Haas after starting national home improvement repair and renovation service ZingFix. At ZingFix, he realized that there are different skills required to manage a company as it scales across state lines. “A quickly-growing startup was a new business challenge for me,” he said. “The more people that joined, the more I realized that I would need an MBA to take care of our stakeholders.”
Senior Lecturer Homa Bahrami coached the Alokee team.
Deciding on Haas, he said the program has provided priceless support for what he’s trying to achieve, from mentorship to participating in the UC LAUNCH accelerator program and competition, in which Alokee was a finalist. “Once you get to the finals of LAUNCH you get introduced to top-tier mentors and a storytelling coach. These people understand what you are doing, and they pick apart your business model,” he said. Senior Lecturer Homa Bahrami spent time coaching the team, helping them to develop a hiring framework. “Everything she told us was correct,” Parker said. “She’s probably in the top 10 smartest people I’ve met in my life.”
He added that Distinguished Teaching Fellow Maura O’Neill’s New Venture Finance course also helped them navigate as the company works to land a seed round of funding.
While saving homebuyers money is a goal, Parker said the company will build more gender and racial equity into the home buying process by giving buyers direct bidding power. “Homes are how people stay in power and get in power,” he said. “We want to give all people the power to win in the real estate game.”
While tech employment remains strong, a wave of layoffs is shaking up the industry. According to the tracking site layoffs.fyi, about 137,000 people have lost their jobs since layoffs started ticking up in May.
To find out more about what is driving this shakeup, we spoke with Saikat Chaudhuri, faculty director of the Management, Entrepreneurship, & Technology (MET) Program and of the Berkeley Haas Entrepreneurship Hub. Chaudhuri, an expert on corporate growth and innovation, mergers and acquisitions, outsourcing, and technological disruption, says the upheaval offers the opportunity for a reset and a chance to pursue growth in emerging areas.
The economy and labor markets are going strong. So why are so many tech companies laying off workers?
Many people are confounding two different things. We should not mix up the events specific to the tech industry with all the other issues that are going on in the broader economy due to the challenges of macroeconomic shocks, like Russia’s war on Ukraine, the aftereffects of the pandemic including supply chain problems, and the general inflationary pressures. The technology industry is also affected by those events, but there are additionally more fundamental factors at play.
“I am not worried about the jobs coming back. What we are seeing are structural changes. The jobs will be shifting, and will grow in up-and-coming areas.”
What’s happening in the tech industry is really a natural shakeout after over a decade of phenomenal growth. It is not unlike when the dotcom bubble burst in 2001. The sector was overheated and it could not continue as it had. The same is true now, as many startup and unicorn valuations skyrocketed over the last years, especially because the pandemic accelerated the growth to record levels as the deployment of technology and digital transformation became necessary everywhere. On the bright side, it’s actually not all bad. While I recognize that layoffs are painful for many people right now, the industry as a whole needs this adjustment to bring us to a path of more sustainable economic growth in tech. Because what was happening, especially with hiring over the last few years, was just completely unrealistic.
Meta laid off 11,000 workers in November, or about 13% of its workforce. (AP Photo/Godofredo A. Vásquez)
How did we get here?
During the pandemic, we went more digital. People worked remotely and they could work from anywhere—Hawaii, the countryside, anywhere. Tech became a big factor as the economy shifted entirely online: online retail, online banking, online instruction, online meetings, online therapy. It brought significant disruption to all industries.
We need to keep in mind that the pandemic was a different kind of economic crisis. Usually in an economic crisis, everybody loses, but that didn’t happen here. Some industries actually gained significantly, especially most of the technology sectors. The growth rate that they experienced, whether hardware, software, e-commerce, healthcare apps, fintech, crypto—you name it—was completely unsustainable. Just take a look at tech hiring last year: Tech job postings hit their peak in March 2022 and have been declining sharply since. We hit the point where the trend reverses. It was going to happen, either now or a year or two from now. It coincides with what’s going on in the overall economy and world politics, leading to a perfect storm.
“Once that first domino falls, it is easy for others to follow.”
This situation also poses a great excuse for employers. They say: A recession is coming. I will have to let people go.” Once that first domino falls, it is easy for others to follow.
Are you saying there was an inflation of the workforce inside the tech industry?
Yes. The reason for this is very simple: You don’t get penalized for growing your workforce while the sector is growing so fast. Everybody knows it will have to stop at some point, but there’s no penalty for riding the wave.
In fact, there’s a loss for your firm if you don’t ride the growth. If you said, “We should be more prudent because some sort of adjustment is going to happen,” there’d be no gain and you’d be losing out on the potential benefits—profits, funding, talent. Because when the correction happens, you can simply lay people off by the thousands. Two years later, the same people who got laid off will come back to the industry (whether at the same kinds of firms or new areas that emerge), and the same VCs will invest. There are no consequences for these actions. That’s just the way of Silicon Valley and the tech world, as they go through cycles.
In November, Amazon cut its corporate workforce by 10,000 people. (AP File Photo by Michel Spingler)
Is this correction just a tightening of the belt, or is the industry reorganizing itself to make room for a new wave of technologies that require new skills or a reallocation of resources?
There will be some reorganization happening, because some areas are growing faster than others. For example, Amazon decided that not all of its devices are doing so well. Companies have been carrying losses in some areas for a while. But it didn’t matter because there was so much growth overall, and they didn’t want to miss out on that wave. It is not unlike the dotcom bubble, where for instance network equipment companies were investing in an array of optical networking products that never properly worked, because regular routers and switches were minting money.
“A re-evaluation of talent needs will also play a role.”
Moreover, re-evaluation of talent needs will also play a role. I’ve been puzzled for a while about all the anxiety surrounding the shortage of software developers, and the salaries they were being offered in the mad scramble to secure such talent. So much basic programming work has become well-defined, codified, and routine that those skills can be learned at scale by a wider base of employees. If you think about it, thousands of software developers, even at companies like Microsoft and Google, are engaged to implement enhancements to products such as adjusting fonts or updating visuals or adding simple features—not product design or creation of new functionality. Those jobs don’t require computer science graduates, as IBM realized five years ago, when they began hiring non-college graduates with programming experience, at that time out of necessity.
In fact, there are tools now that can automate basic code writing, which are already being deployed. It won’t stop there, because we now also have algorithms which can do many sophisticated tasks; just look at Open AI’s ChatGPT, which is writing essays, poems, lecture notes, speeches, and other creative pieces at the click of a button!
Why now? Is there anything in particular that started this domino effect this year?
Now, with increased scrutiny from investors and others who look at a firm’s financial viability, this overstaffing approach is getting reined in. There have been excesses in view of rosy projections and seemingly limitless valuations. Now the bubble has popped, as it does in every tech cycle, and it’s been a great opportunity (and excuse) for firms to make adjustments, tighten their belts, and reduce their workforce.
The winning Cleantech to Market (C2M) teams celebrate after making their presentations on Dec. 2. C2M is a partnership between graduate students, startups, and industry professionals to help accelerate the commercialization of leading cleantech technologies. Over 15 weeks, each team and their subject matter experts spend nearly 1,000 hours assessing these leading-edge technologies and investigating a wide range of market opportunities.
Where do you see opportunities?
The next wave of growth will come from emerging sectors, like cleantech and green tech, new materials, breakthroughs in the life sciences, and novel products and services resulting from the maturation of general purpose technologies like AI. Just like the dotcom era was about the internet and all that it spawned—cloud services, big data, the internet of things, and other advances in information technology—there will be a wave of new technologies that will disrupt a lot of different sectors.
In many industries, the disruption has just begun and exciting new transformations are taking place that’ll unfold over the next decade—whether in education, healthcare, finance, automobiles, or aerospace, just to name a few. I am not worried about the jobs coming back. What we are seeing are structural changes. The jobs will be shifting, and will grow in up-and-coming areas.
“If I could give one piece of advice, it’s this: Don’t get sidetracked by group think and FOMO. To become a leader, you’ll need to be comfortable charting new paths and challenging conventional approaches.”
What does that mean for the students at Haas, and those considering an MBA?
For our own graduates, it would be healthy to see this as an opportunity. The most entrepreneurial people are the ones who look at these situations and say, “Change is good, and uncertainty has two sides. It’s what creates the opportunity for new things.”
Instead of defining your career in terms of a particular job at a particular company, you could think about which problem you want to solve. That is where you will find the opportunity to lead and to make a real impact.
It’s great to aspire to work your way up to an executive job at a large firm, and many of our graduates will do that and be very successful. Others will go against the grain. They will be the ones we hear about, because they actually change how Goldman Sachs works or McKinsey works or Google works for the next era. And of course there will be the entrepreneurs who will pursue startups that will redefine entire industries.
Take Stuart Bernstein, BS 86, former Goldman Sachs managing director and partner who shook up investment banking with his passion for clean energy and the environment. A true leader by definition changes things. That’s why we pay attention to them and learn from them.
A lot of our students come in wanting to make an impact early in their careers. What does it take to get there?
If I could give one piece of advice, it’s this: Don’t get sidetracked by group think and FOMO. To become a leader, you’ll need to be comfortable charting new paths and challenging conventional approaches. Leaders have confidence, without attitude—confidence in their vision and in their ability to make it happen, and the humility to learn and acknowledge challenges and risks.
The good news is, you don’t have to be born with it. An MBA program like Berkeley’s gives you the opportunity to develop that kind of confidence. You can train yourself to see the opportunity in ambiguity, embrace serendipity, and take intelligent risks.
Along the way you also learn key the business skills—finance, marketing, management, operations, and so forth—that you will need as a leader. All that will help you develop this vision for your path to make an impact, and the confidence and network to make it happen.
Winners of this month’s LAUNCH Startup Accelerator Demo Day.
What opportunities are there at Haas and Berkeley to get ahead of the next wave?
As part of our strategic priorities, we are building a new entrepreneurship hub at Haas that will be a game changer for our students and students across Berkeley. It will draw people from all over the campus. The great thing about Berkeley is that it has so many top-rated departments, and we will be able to bring them to one place to talk to each other and collaborate. So many of our Haas signature programs are about this kind of cross-pollination. Take Cleantech to Market’s partnership with the Lawrence Berkeley National Lab, or the Berkeley Skydeck accelerator, or the dual degree programs we have with Public Health, Engineering, Law, and that we are developing with the Rausser College of Natural Resources.
The most pressing problems of global society today require interdisciplinary perspectives. The hub we are developing will not only allow diverse people to connect, but it will provide them with the space and resources to create community, build their ventures, and be discovered by investors. What is novel is that we will not only support those who have a good sense of the entrepreneurial path, but also those who simply would like to be exposed to what it’s all about—the “entrepre-curious,” as we call them. And anyone from around the university will be able to drop in to simply ask an expert for guidance on how to navigate the vast innovation and entrepreneurship ecosystem at Berkeley based on what they need.
“While the tech industry is doing a reset, it may be a great time for you to do a reset as well.”
What’s your big-picture advice?
Silicon Valley is our backyard. While the tech industry is doing a reset, it may be a great time for you to do a reset as well. Beef up your skills, develop your leadership potential, build your network, and embrace your inner entrepreneur.
Lisha Bell, BCEMBA 12, who leads the Economic Opportunity Fund at PayPal Ventures, has been chosen as speaker at the Berkeley Haas MBA for Executives commencement, which will be held June 3.
Having worked in tech for many years for the likes of Wells Fargo and Kohl’s, Lisha Bell was struck by the continued lack of diversity.
