By Krysten Crawford Victoria Fiore, MBA 12, was drawn to Berkeley-Haas for its track record of cultivating future business leaders who make a social impact. Today, she’s become one of those leaders. As director of brand strategy & marketing at Emeryville, Calif.-based baby and kid’s food maker Plum Organics, Fiore works for a company that […]
Search Results for: strategy-pillar
Professor Villas-Boas honored for groundbreaking marketing strategy insights
Haas Marketing Group Professor J. Miguel Villas-Boas becomes the first recipient of INFORMS Society for Marketing Science Long-Term Impact Award for changing the way marketers view data and consumer choice. This ground-breaking research forms the foundation of developing winning marketing strategies in today’s competitive world of commerce. Villas-Boas received the award for his paper, “Endogeneity […]
Name Your Price: A Pricing Strategy Aimed at Achieving Corporate Social Responsibility and Profit
Watch Leif Nelson talk about his research. When customers are allowed to pay what they want for a purchase, knowing a portion of the payment will go to charity, they become rather generous, according to a study by Associate Professor Leif Nelson, Haas Marketing Group. Nelson says the concept of “shared social responsibility," a term […]
How the niche strategy of “carry trading” has come to dominate financial markets—and intensify inequality
Long before anyone had heard of the coronavirus, Kevin Coldiron—a former hedge fund manager and lecturer in the Berkeley Master of Engineering Program—was concerned about what a big shock to the financial system would mean to the markets and the economy. Although economic indicators were strong, corporate debt was at an all-time high, due primarily […]
Afraz Khan, MBA 23, blends business strategy and social activism
Afraz Khan, MBA 23, has led a life driven by faith, community engagement, and social activism. Prior to business school, Khan served as an outreach coordinator for the ACLU’s Racial Justice Program and wed interracial and interfaith couples within the Muslim-American community as owner of Muslim Wedding Service. In this interview, Khan, an LA native, […]
Classified: A simulated electricity market auction lights up Energy Markets course
“Classified” is an occasional series spotlighting some of the more powerful lessons being taught in classrooms around Haas. On a recent Thursday morning in Chou Hall, Grace Brittan, MBA 22, paired off with three other graduate students in the Energy and Environmental Markets course to prepare for a simulated electricity market auction. “We all worked […]
Strategy in niche markets
Cameron Anderson can prove that being a jerk is not a good career strategy
Management strategy makes a difference in C-section rates, study finds
For physicians, it seems like a no-brainer: Management experts, often private equity firms, offer to take over the logistical and financial drudgery of their practices, leaving the doctors to focus on patient care. A new Berkeley Haas study found that the business strategies used by physician practice management companies (PPMCs) also impact patient care. The […]
Building a Strategy to Harness ChatGPT in Education
Scarcity as Strategy: Innovative Business Models for a Resilient Future
Deloitte Strategy Expert to Speak on New Book, The Power of Pull
John Hagel, co-chairman of the Silicon Valley-based Deloitte Center for the Edge, will speak at the Haas School Tuesday, April 13, about his new book, The Power of Pull, which explores the world's unprecedented rapid pace of change and offers a roadmap for adapting to it. Hagel's talk, titled "The Power of Pull: How Small […]
Frequently Discounting Maximizes Retailer Revenues
JC Penney implemented a “best price” strategy in 2012, assuming consumers prefer fair, everyday prices as opposed to sale prices that are discounted from original, inflated prices. It was wrong. Longtime customers—loyal fans of sales and coupons—rejected the new pricing policy, and JC Penney reinstated its old pricing model that included frequent discounts. In contrast, […]
Frequently Discounting Maximizes Retailer Revenues
JC Penney implemented a “best price” strategy in 2012, assuming consumers prefer fair, everyday prices as opposed to sale prices that are discounted from original, inflated prices. It was wrong. Longtime customers—loyal fans of sales and coupons—rejected the new pricing policy, and JC Penney reinstated its old pricing model that included frequent discounts. In contrast, […]
Classified: Climate course prepares MBA students for ‘nothing the world has experienced’
Classified articles spotlight some of the more powerful lessons faculty are teaching in Haas classrooms. It’s week four of the Climate Change and Business Strategy course at Berkeley Haas, and Senior Lecturer Andrew Isaacs kicks off with a slide that compares China’s CO2 emissions to those of the U.S. and other countries. “What you notice […]
Stock Trading from Space
Big data—such as satellite imagery of parking lots—offers investors with deep pockets unprecedented insights. But is it fair? Hedge funds and other sophisticated traders have been formulating a profitable new strategy in recent years—all thanks to satellite images of retailers’ parking lots. Berkeley Haas Assoc. Prof. Panos Patatoukas obtained 7.6 million satellite images of 86,000 […]
Prof. David Teece Makes A-List of Management Academics
Professor David Teece has been named to the “A-List of Management Academics 2011,” an honorary group of 30 accomplished and distinguished U.S. business professors. Teece is considered a foremost authority on management, strategy, and innovation research.“The A-List of Management Academics is comprised of the academic thought leaders of our time. It is our way of […]
Haas team wins first place in Executive Leadership Council case competition
A team from University of California, Berkeley’s Haas School of Business took first place at The Executive Leadership Council’s (ELC) National Business Case Competition for their strategy to help a Fortune 100 company promote and retain more black leaders. The winning team members are Breona (Bree) Jenkins, MBA 19; Andrew Briggs, MBA 19; and, Erin […]
New Thinking in a Pandemic: Laura Tyson & Ross Levine
Corporate social responsibility (CSR) is often seen as separate from the pursuit of profit. Yet recent research by Prof. Ross Levine found that when faced with competition, companies double down on CSR as a profitable strategy. Levine also found that companies with higher CSR scores performed significantly better during the pandemic stock market turmoil. Noted […]
Operations exec named executive MBA commencement speaker
Laura Adint, EMBA 14, an operations and strategy executive has been chosen as the 2022 Berkeley Haas Executive MBA commencement speaker. The ceremony will take place at UC Berkeley’s Hertz Hall on June 4, 2022. Adint, valedictorian of the 2014 EMBA class of 68 graduates, has focused in recent years on developing strategies for scaling […]