Survey Says

Alumni speak their minds in biennial survey

Alumni speak their minds in biennial survey

The results are in from our alumni engagement survey, which was conducted last fall. Undergraduate and graduate alumni who earned their degrees between 1993 and 2017 were polled about their affinity for the Defining Leadership Principles; the kinds of events, offerings, and interactions that would most benefit them; and business topics of interest. The responses will allow Haas to best serve and support members of the Berkeley Haas Alumni Network. Here are some of the insights we gleaned from the survey.


Our Net Promoter Score (NPS) shot up 10 points, to 69, indicating alumni are increasingly satisfied. (An NPS over 50 is considered excellent.)

Social butterflies

Social gatherings and networking opportunities are the most valued and most desired offerings.

Location, location, location

Alumni outside the Bay Area (nationwide & international) want more events and opportunities to connect with one another.

Benefits in hindsight

Alumni need more education about their benefits as many weren’t aware of the robust set of resources and services available to them, including career resources, lifelong-learning opportunities, networking events and tools, and more. Learn more at:

Hot topics

Popular business topics alumni are interested in include negotiation, sales, data science, marketing analytics, fintech, proptech (real estate), and artificial intelligence.

Well informed

Haas needs to communicate to alumni its efforts around diversity and inclusion improvements. Find Haas’ Diversity, Equity, and Inclusion Action Plan Status Report on our diversity site:

Thriving culture

Here’s what alumni had to say about our Defining Leadership Principles

91% of alumni apply the Defining Leadership Principles in their professional and/or personal lives.

“I have adopted these principles (with some variation) to the cultural values of my organization.” —BCEMBA 10

“I’m in a consulting position and find that Confidence Without Attitude is the most effective way of developing trusting, effective relationships with clients.” —FTMBA 99

“I work as a brand manager, and frequently push myself and my organization to Question the Status Quo and embrace disruptive innovations.” —BS 11

Students Always. Haas taught me the value of realizing that it’s okay to say I don’t know something and use it as an opportunity to learn. I apply this to every situation that I’m in.” —EWMBA 15

Beyond Yourself is such a meaningful leadership principle. I changed jobs [and moved] to a state with fewer resources in my field in order to help the community and people in this state.” —EMBA 16