Henry Chesbrough Rethinks the Concept of Open Innovation to Tackle a New Economy

Adjunct Professor Henry Chesbrough, executive director of the Haas Center for Open Innovation, rethinks the concept of open innovation to tackle a new economy. In his new book, Open Services Innovation (Jossey-Bass, January 2011), Chesbrough offers the tools to apply service-focused innovation to avoid what he calls "the commodity trap." Chesbrough explains,"Innovating in services is the escape route from the commodity trap and a solution for growth, giving firms a significant competitive advantage. As they innovate into the future, companies must think beyond their products and move outside their own four walls to innovate."

See the video.

Adjunct Professor Henry Chesbrough, executive director of the Haas Center for Open Innovation, rethinks the concept of open innovation to tackle a new economy. In his new book, Open Services Innovation (Jossey-Bass, January 2011), Chesbrough offers the tools to apply service-focused innovation to avoid what he calls "the commodity trap." See the video.

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