Beckman Receives California Management Review’s Accenture Award

Senior Lecturer Sara Beckman and co-author Michael Barry received the 2009 Accenture Award from the California Management Review (CMR) for their article “Innovation as a Learning Process: Embedding Design Thinking.”

In their article, Beckman and Barry, an adjunct professor with the Stanford Design Program and founder of design research firm Point Forward, outline four core elements of design thinking — observation, framing, imperatives (needs or design principles), and solutions.
 
They ground these elements of design thinking in models of how people learn, describing which learning style is best suited to each element of design thinking. By doing so, they provide a model for achieving innovation among members of a team with different learning styles. Their model can be applied across a wide range of sectors, from hardware and software products to services to architecture.

"The innovation process as a learning model suggests that teams be composed of individuals who are polar opposites in how they take in and transform information," Beckman and Barry write. They add, "Good teams behave like bicycle racing teams, where individuals are assigned positions in the race because of their strengths, not because of seniority or some other measure."

The Accenture Award, which carries with it a cash prize of $2,500, is given to the authors of the article published in the previous year’s volume of CMR that has made "the most important contribution to improving the practice of management." Beckman and Barry will host a "design fest" to celebrate design thinking at the Haas School in the fall.

This year’s executive judges were Jack Caouette, chairman of Channel Capital Advisors; Barbara Desoer, MBA 77, president of home loans and insurance at Bank of America; Michael R. Gallagher, BS 67, MBA 68, chairman of the Haas Board and director of Allergan; Stephen Herrick, BS 60, president of Continental Capital Corp.; Nancy K. Lusk, CEO and president of The Lusk Company; and Robert Thomas, executive director of the Accenture Institute for High Performance Business.

Beckman is the fifth Haas School faculty member to receive this award. Previous Haas recipients were David Aaker (1995), David Teece (1999), Robert Cole (2000), and Jennifer Chatman (2004).

CMR recently published its Spring 2009 issue. To read the Spring 2009 issue or to subscribe to CMR, visit cmr.berkeley.edu.

Haas Alumnus Tom Kelley Honored by Kellogg

Haas Executive Fellow and alumnus Tom Kelley, MBA 83, has been awarded the 2009 Kellogg Award for Distinguished Leadership from Northwestern University's Kellogg School of Management.

Kelley, general manager of design firm IDEO, received the award May 19, joining the ranks of such previous recipients as Warren Buffett of Berkshire Hathaway and real estate magnate Sam Zell.

In 2007, Kelley was named the Haas School's first executive fellow, a role that involves advising the dean, faculty, and staff and sharing ideas with students in events throughout the year. He just recently spoke to students in the Berkeley-Columbia Executive MBA Program.

As general manager of IDEO, Kelley has led the Palo Alto, Calif., firm's business development, marketing, human resources, and operations as it has grown to more than 550 employees around the world. IDEO, founded by Kelley's brother, David, has been named fifth on Fast Company magazine’s list of the world’s 50 most innovative companies.

Kelley is also the co-author of two books on innovation, The Art of Innovation and The Ten Faces of Innovation, which earned spots on Small Biz magazine's shortlist of the best books on innovation.

Kellogg said Kelley was selected to receive its leadership award because of his commitment to collaboration at IDEO and his advocacy for innovation in the business environment.

To learn more about Kelley, visit haas.berkeley.edu/innovation/innovation10.html.

Socially Responsible Investment Fund Outperforms Market

Despite the wild ride for US equities, the student-run Haas Socially Responsible Investment (SRI) Fund outperformed the stock market during its first full year of operation.

The invested portion of the Haas SRI fund returned -11.4 percent during its first full fiscal year, from May 1, 2008, to April 30, 2009, which was one of the worst periods for US equity markets. Including the fund's large cash position — 69% of the more than $1 million fund as of April 30 — the fund's return was even better, at -3.5 percent.

Although the fund lost value, it outperformed the benchmark Standard & Poor's 500 Index, which tanked by nearly 40 percent during the same period. If the students had invested in the S&P 500 in the same amounts and times as when they bought their individual stocks, the S&P 500 index return would have been -15.1 percent.

"While it's never fun to be down, I think we've done a good job managing the fund in these turbulent times, as the invested portion of our account is easily beating the S&P 500," says Matthew Blair, MBA 09, one of the fund principals. "All of our stock ideas are long-term in nature, so it will take a few years to get a handle on how the fund is performing."

In addition to Blair, the fund’s second portfolio management team consisted of Ben Biddle, Megha Doshi, and Brandon Purcell, all MBA 09; and Eugene Pauksta, Mike Simmons, and Aiphi Wang, who graduated from the Master's in Financial Engineering Program this year.

They were joined in the spring semester by first-year MBA students Anup Anajpure, Jenny Hsieh, Amanda Murnane, Brendan Nemeth-Brown, Jeffrey Olson, Adam Valainis, and Harvey Villarica, and first-year MFE students Russell Elliott and Phillip Gillespie.

The Haas SRI fund is the first student-managed investment fund at a top business school to use socially responsible criteria. The fund launched in fall 2007, thanks to donations from three Haas School alumni.

Since last May, students have invested in 10 companies, including such well-known names as Nike, PG&E, Cisco Systems, and Berkshire Hathaway. The fund also invested in some lesser-known companies, such as recycling firm Darling International, which the students describe in their annual report as having "a dominant position in one of the most disgusting industries imaginable: the rendering and recycling of animal waste products and grease."

To make their investment decisions, the fund principals met at least 2 hours each week to discuss stocks ideas. After an idea was formed, one or two principals would read more about the company, analyze financial statements, research the industry, build a financial model, and often reach out to company representatives. The students then would create a comprehensive report and present the stock to the whole team for questions and perhaps a vote.

For more information about the Haas SRI Fund, visit haas.berkeley.edu/responsiblebusiness/HaasSRIFund.html.


Lloyd Kurtz, an adviser to the Haas Socially Responsible Investment Fund, meets with four of the fund's principals (from left to right): Megha Doshi and Matthew Blair, both MBA 09; and Eugene Pauksta and Aiphi Want, both MFE 09.

Gift from Chamberlins Launches Center for Teaching Excellence

Steve and Susan Chamberlin, MBA 87, former members of the Haas School professional faculty, have invested $750,000 to launch the Center for Teaching Excellence (CTE) at Haas.

The center is being created to promote teaching of the highest quality, to foster a teaching culture, and to deliver exceptional instruction to students. The center will provide resources and services to professional and research faculty at Haas.

"Teaching has the single biggest impact on the quality of our students’ experience," says Dean Rich Lyons. "The Center for Teaching Excellence is an important part of our strategic plan to ensure that the educational experience for students is stronger than ever."

"The Center for Teaching Excellence will enable Haas to provide professional development for our instructors and a variety of other resources to help our teachers get even better," adds Jay Stowsky, senior assistant dean for instruction.

CTE's core initiatives will include a three-day orientation for all new instructors every July, starting this year; personal and confidential coaching services for instructors; a mentoring program called Excellence Exchange for early-stage instructors; and continuous learning events, including structured workshops targeted at improving a specific aspect of teaching, such as engaging students using wikis and blogs or having difficult conversations with students.

In addition to CTE staff, speakers from the broader UC Berkeley campus, Haas veteran faculty members, and professional educators will play a role in delivering the content for the center's events and programs.

The goals of CTE resonated with the Chamberlins because of their own experiences in the classroom.

"Teaching was the hardest thing I’ve ever done. No matter how well you know your material, teaching keeps you right on the edge of your comfort zone — students are constantly challenging you for the answers,” Steve Chamberlin says while recalling his 15 years as an adjunct professor in the Real Estate Group. "By supporting the Center for Teaching Excellence, we are committed to providing teachers with the resources they need to succeed at this difficult mission."

Having co-taught with her husband for several years at Haas, Susan Chamberlin has her own perspective. She believes that to become an excellent teacher, an individual must have the desire to improve, and be able to accept and use feedback in a constructive way.

The thinking behind CTE is that if all professors have the resources needed to support their teaching efforts, students will engage more fully in their classes. “The goal is to get students excited about learning and to prepare them effectively for doing business in the real world,” concludes Steve Chamberlin, who also mentors students as a member of the policy advisory board for the Fisher Center for Real Estate and Urban Economics.

Steve Chamberlin currently is chairman of Chamberlin Associates, a commercial real estate development firm based in Pleasanton, Calif., and Rouse/Chamberlin Homes, a Pennsylvania-based home builder. In addition to earning her MBA from Haas, Susan Chamberlin is an architect and is currently managing the renovation of the Oakland Museum of California as a member of the museum's board of trustees.

Undergrads Tap Waste Stream for Shitakes

Two Haas graduates from the class of 2009 appear to have found grounds for a sustainable venture — coffee grounds, that is. Nikhil Arora and Alejandro Velez (pictured) recently launched BTTR Ventures, a firm dedicated to turning coffee grounds into a gourmet edible: specialty mushrooms.

Arora and Velez walked away from job offers in investment banking and consulting in order to focus on making an impact in their community. Their firm's name BTTR, pronounced “better,” stands for “back to the roots,” a phrase the pair chose to encompass their ideal of creating a company that stands for sustainability, progress, and social responsibility.

BTTR Ventures won in the Partnerships for Social Innovation category of the UC Berkeley 2009 Bears Breaking Boundaries Social Venture Competition and has been using the $5,000 award money to help fund their initial operations. The firm launched in the Bay Area with offices and a mushroom growing facility in Emeryville, and already has begun laying the groundwork for expansion into the Los Angeles market.

Coffee grounds are one of the largest waste streams in America. Coffee purveyors such as Peet’s, Café Strada, and Café Milano are on board to provide the coffee grounds that will become substrate, an enzyme-rich growing base for the mushrooms. BTTR's first large client is A & B Produce, a large Bay Area mushroom wholesaler, lined up to purchase more than 100 lbs. of oyster and shitake mushrooms weekly. Arora and Velez are also in final negotiations to sell their mushrooms to over 20 high-end grocery stores by the end of the summer.

Beyond the sustainable approach of using trash to produce a sought-after product, Arora and Velez aspire to provide urban jobs, prevent thousands of tons of valuable waste from being dumped into landfills, and donate a substantial portion of profit back into the communities where the coffee ground waste originated. The pair is working with Gunter Pauli of the Zero Emissions Research and Initiatives Foundation and two award-winning mycologists, who have trained 10,000 individuals in Africa and Colombia in sustainable farming methods.

Inspiration for the venture struck in Lecturer Alan Ross’ business ethics class, where Arora and Velez first met. Pauli from the Zero Emissions Research and Initiatives Foundation gave a guest lecture in the course on how rural women in Colombia and Africa were using coffee pulp to grow mushrooms as a means to fight malnutrition.

“Alex and I were inspired to see how we could use this newly learned fact to turn waste into high-end mushrooms in coffee-addicted urban America,” Arora says. “With the economic and environmental ruin we're currently in, it's clear we need to rethink the way we do business, to create closed-loop entities that work with the environment, not against it. And there's no better place to start than here in the Bay Area."

Alejandro Velez, BS 09

Big Island Ironman Beckons Berkeley-Columbia Grads

A team of nearly 20 graduates from the Berkeley-Columbia Executive MBA Program's class of 2009 headed to Hawaii to compete in the grueling Ironman 70.3 on May 30.

The graduates were joined on the Big Island by numerous other classmates, who saw cheering them on with mai tai in hand as a fitting culmination to 19 rigorous months of studies. The athletes, meanwhile, tested their endurance by swimming 1.2 miles, biking 56 miles, and then ending with a scenic but challenging half-marathon past ancient fishponds and petroglyph fields on the grounds of a lush resort.

"Our class is athletic, and filled with over-achievers," says Damon Kryzer, who organized the effort with classmate Patrick Dempsey.

The team hired a training coach after graduating in December and had been swimming, bicycling, and running ever since. “What better activity to replace the daily efforts we have been devoting to the MBA!” Dempsey says.

Six Haas Women Honored by SF Business Times

Six women with connections to the Haas School have been named among the 150 most influential Bay Area women in business by the San Francisco Business Times.

The newspaper honors women who stand out for their leadership and influence in the corporate, nonprofit and public sectors, with an emphasis on adding new faces each year.

Two Haas alumnae on the list are leaders in real estate: Constance Moore, MBA 80, and Lynn Sedway, MBA 76. Both Moore and Sedway serve on the policy advisory board  of the Haas School's Fisher Center for Real Estate and Urban Economics.

Moore is president and CEO of BRE Properties, a real estate investment trust that develops and manages apartments in highly desirable locales in the West. Moore was also elected 2009 chair of the National Association of Real Estate Investment Trusts.

Sedway is executive managing director for CBRE Consulting, a group within CB Richard Ellis that provides strategic real estate and urban economic consulting to corporate, institutional and public sector clients worldwide.

Deborah Messemer, a managing partner at KPMG, is another member of the Fisher Center's advisory board who made the Business Times list of most influential women. (She is not a Haas alumna.)

Haas alumna Gail Maderis, BS 78, also earned a spot on the list. Maderis is the president and CEO of Five Prime Therapeutics, a clinical stage biotechnology company that develops breakthrough therapeutics for metabolic diseases, oncology and immunology.

Anna Mok, BS 88, was selected by the Business Times because of her influential position as a partner for strategic clients at Deloitte & Touche.

Professor Emeritus Janet Yellen, CEO of the Federal Reserve Bank of San Franciso, was also honored on the list. Yellen is a member of the Federal Open Market Committee, which votes on US monetary policy.

The 150 women will be feted at a June 4 gala celebration at the San Francisco Hilton.

New Undergrad Scholarship Honors Paul Newman

The Center for Responsible Business (CRB) is launching a new undergraduate scholarship funded by Give Something Back Business Products in honor of the late actor and philanthropist Paul Newman.

The Give Something Back CSR Scholarship will be awarded to an incoming Haas School undergraduate with a commitment to corporate social responsibility (CSR).

Give Something Back Business Products, the West Coast's largest independent office supplier, is establishing the scholarship in honor of Newman, founder of Newman's Own products, to recognize his commitment to business’s role in creating positive change in the world. Newman's Own donates all profits after taxes from its products — from salad dressing to dog food to wine — to charity.

The scholarship, the first of its kind offered to a Haas undergraduate, will provide $5,000 per year for two years. The recipient will be a need-based candidate who exhibits a strong interest in corporate responsibility, comes from an underserved geographical location, and demonstrates outstanding leadership potential.

Applications from incoming Haas undergraduates will be accepted in July. The scholarship recipient will be notified by early August and will be required to take CSR-related courses and maintain a minimum GPA while at Haas.

Newman inspired the founding of Give Something Back, which is based on the Newman’s Own model of giving back to the community. Newman was also a founding funder for the Haas School’s Center for Responsible Business, helping to launch the John C. Whitehead Faculty Fellowship in Corporate Responsibility. Newman, known for his role in such movies as Butch Cassidy and the Sundance Kid and Cool Hand Luke, passed away last September.

"Dad would be pleased that Give Something Back, a company he inspired, and the Haas School of Business’s Center for Responsible Business have honored him with this scholarship that will help students expand their education in corporate responsibility,” says Nell Newman, Newman's daughter and co-founder and president of Newman’s Own Organics.

For more information on the scholarship, visit haas.berkeley.edu/responsiblebusiness.

Wired Editor to Headline Business Forecast Lunch

Chris Anderson, editor-in-chief of Wired magazine and author of the best-selling book The Long Tail: Why the Future of Business is Selling Less of More, will give the keynote speech at the 16th annual Business Forecast Luncheon June 2.

Anderson will be discussing his new book, Free, and the future of business.

In Free, Anderson makes the case that in many instances businesses can profit more from giving things away than they can by charging for them. One engine driving this trend is the rapid decline in costs associated with the growing online economy, he argues. For instance, a single transistor cost $10 in 1961, but now Intel's latest chip with two billion transistors sells for $300.

Anderson's first book, The Long Tail, won the prestigious Loeb Award in 2007 as the best business book of the year and Anderson was named one of the “Time 100,” the news magazine’s list of the 100 most influential people in the world. In The Long Tail, published in 2006, Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way never possible before.

Since becoming editor-in-chief of Wired in 2001, the magazine received nine National Magazine Award nominations and won the top prize for general excellence in 2007 and 2005, a year in which Anderson also was named editor of the year by Advertising Age magazine.

Anderson went to Wired from The Economist, where he served as US business editor, Asia business editor, and technology editor. He also started The Economist’s Internet coverage and directed its initial web strategy.

The luncheon will run from 11:30 a.m. to 1:30 p.m. at the Palace Hotel in San Francisco. The deadline to register is Friday, May 29. To register, visit haas.berkeley.edu/alumni/bfl. The cost is $45 for alumni, $30 for annual fund donors, $50 for non-alumni guests; $35 for recent graduates; $25 for students; and complimentary for faculty and senior staff. A corporate/group table costs $450 and sponsoring a student costs $25.

Berkeley-Columbia Speaker Series Launches with Law Dean Christopher Edley, June 25

Christopher Edley, dean of the Berkeley School of Law, will be the inaugural speaker for the new Berkeley-Columbia Executive MBA Program Thought Leadership Speaker Series.

Edley will speak on Thursday, June 25, at noon in the Wells Fargo Room as part of this new series showcasing pioneering scholars from both UC Berkeley and Columbia University.

"We decided to launch the series to give students exposure to the amazing thought leaders on both campuses," says Marjorie DeGraca, executive director of Berkeley-Columbia admissions and former interim executive director of the Berkeley-Columbia Executive MBA Program. “The series allows us to fully leverage an aspect that sets the Berkeley-Columbia Executive MBA Program apart: access to the resources of two world-class campuses and the path-breaking faculty and research for which they are known.”

Edley will discuss the state of legal scholarship, explore the regulatory issues arising out of the current financial crisis, and address the country's future, drawing upon his experience as an adviser to President Obama’s campaign and transition team.

Edley joined the law school as dean and a law professor in 2004, after working 23 years as a professor at Harvard Law School and serving in both the Carter and Clinton administrations.

Edley served in President Carter’s administration as assistant director of the White House domestic policy staff and served as a senior adviser on economic policy for President Clinton’s transition team. In the Clinton administration, he worked as associate director for economics and government in the White House Office of Management and Budget and as special counsel to the President, directing the White House review of affirmative action. Edley also served the Clinton White House as a consultant to the President’s advisory board on the race initiative.

Taking place on both campuses, the new Thought Leadership series will give students an intimate forum in which to engage with scholars from such disciplines as law, public health, engineering, and physics. As space permits, talks will be open to other members of the Haas community.

Faculty and GSIs Receive Kudos at End-of-Year Party

Students recognized five faculty and four graduate student instructors for excellence in teaching at the annual Dean's End-of-the-Year Party Friday.

After some snacking and socializing among staff, faculty, and students, Dean Rich Lyons announced this year's winners of the Earl F. Cheit Award, named after the school's dean emeritus, who made teaching excellence one of his top priorities. The winners are selected by panels of students based on student nominations.

The winners this year are:

+ Assistant Professor Nicole Johnson, PhD Program

+ Lecturer Gregory La Blanc, Weekend MBA Program

+ Senior Lecturer Holly Schroth, Undergraduate Program

+ Associate Professor Terry Taylor, Full-time MBA Program

+ Assistant Professor Johan Walden, Evening MBA Program

Professor Martin Lettau received an honorable mention in the PhD program.

Lecturer Peter Goodson was honored with a Cheit Award at the Berkeley-Columbia Executive MBA Program commencement in February. Bob Goldstein, a visiting professor from the University of Minnesota Carlson School of Management, received a Cheit Award at the Master's in Financial Engineering (MFE) Program commencement in March.

The winners this year of the Cheit Outstanding Graduate Student Instructor awards are:

+ PhD student Bradyn Breon-Drish, Evening & Weekend MBA Program

+ Todd Fitch, BCEMBA 05, Evening & Weekend MBA Program

+ PhD student Sara Holland, Full-Time MBA Program

+ Marshall Mort, Undergraduate Program

+ PhD student Nish Rajan, MFE Program

Class of 09 Rises to Job Search Challenge

Despite a challenging hiring environment, more than 60 percent of graduating full-time Berkeley MBA students have received a job offer or accepted a position, according to MBA Career Services.

Among undergraduates, the Big Four accounting firms are hiring the most Haas students after graduation. Firms overall are placing a strong emphasis on converting interns into full-time employees, according to Tom Devlin, director of Berkeley's undergraduate Career Center.

Full-Time MBA Prospects

Starting salaries for full-time MBA graduates are holding steady, according to MBA Career Services, but overall compensation, which typically includes signing bonuses, may be down a bit this year when the final results are in.

Top employers include Adobe Systems, Amazon, Boston Consulting Group, and McKinsey and Company. Career Services account managers continue to mine their industry relationships to unearth opportunities for students. While on-campus recruiting is still down from last year, online job postings for full-time MBA students have gone up this spring compared to a year ago.

While fields such as real estate and financial services have taken a hit this year, as expected given the economy, Berkeley MBA students have used their career development skills to find internships and full-time positions in other industries, doing particularly well in the consulting, health care and the energy sectors, according to Career Services. The companies hiring the most interns include Abbott Laboratories, Amazon, Apple, Kaiser Permanente, McKinsey, and Microsoft.

MBA Career Services has added new offerings to help students even more during the tough economy, including directed job search teams facilitated by Haas Career Center advisors as well as Haas faculty and staff and new premium programs such as a workshop called the Art of Bragging, led by Fortune 500 communications coach Peggy Klaus.

PhD Graduates

Seven students in the PhD program have landed assistant professorships in the US and abroad. In the US, graduates will teach at NYU, Santa Clara University, Vanderbilt, Yale, and Rutgers. Two graduates are heading to Europe, to the University of Navarra's business school in Spain and INSEAD in France. One PhD graduate will work as a post-doc at Stanford University's Shorenstein Asia Pacific Research Center, working in the field of comparative health policy.

Undergraduate Trends

Undergraduates are assuming positions with a wide variety of employers, ranging from the Blackstone Group to Adobe Systems to Royal Bank of Canada, according to Devlin in the Berkeley Career Center, which serves Haas undergraduates.

Overall, employers are more selective in their hiring both on the internship and the full-time level. In some cases, rather than rescinding offers, employers have deferred start dates for their new hires, which reinforces their commitment to employing our graduates, Devlin says.

"Students have become more flexible in their job search in terms of industries and targeting a broad range of employers," Devlin says. "It surely is the year of multiple strategies, patience, and persistence in the job search. We are advising students to have a Plan A and a Plan B and to leverage their networks, student organizations, and the vast resources of the Career Center.

Berkeley's undergraduate Career Center also has stepped up its efforts, adding more drop-in counseling sessions focused on job search tactics in a tight economy, mining new contacts to attract employers to campus, and marketing electronic resume books to employers and students.

Paul Savage, an employee relations specialist for business students, has offered "pop-ins" this spring for group resume critiques, mock interviews, and strategizing on managing a job search during these challenging times.

Networking

In this economy, networking can make a big difference in getting an interview and a job, agrees Abby Scott, executive director of MBA Career Services. "You want to be a referral rather than a resume in a stack of resumes," she says.

Despite the recession, it's still not unheard of for students to get two job offers. Silvia Lacayo, MBA 09, will be moving to New Jersey in August to work as a brand manager at Unilever, but also received an offer from Del Monte, where she had an internship last summer.

Extending your job search beyond on-campus recruiting can help, advises Lacayo. Unilever called her for an interview after she submitted her resume to the company at the Reaching Out Conference in Washington, DC, in October.

"Go to these conferences," she says. "It just pays off."

Undergrads Win Regional Marketing Competition

For the first time in four years, Imagical, the Haas-sponsored chapter of the American Advertising Federation, has won the West Coast regional finals of the National Student Advertising Competition.

The chapter's 36 members will travel to the nationals, provided they can raise the funds to do so.

The team beat out six other schools at the qualifying competition in Berkeley April 15 with an innovative public service campaign, “Call the Shots,” to help decrease binge drinking on college campuses.

“Most schools told people directly ‘Don’t binge drink.’ We used the drinker’s friends,” says Esther Hwang, BS 09, the organization’s creative coordinator. “In the spirit of the 'friends don’t let their friends drive drunk' campaign, we told them when you see a friend overdrinking alcohol, you’re going to be the one who calls the shots.”

Imagical spent the entire year creating the campaign, which uses a variety of media from bus shelter hologram ads and email newsletters to viral videos. To prepare, they studied the effectiveness of three binge drinking campaigns (B4U Drink, Alcohol 101 and That Guy), surveyed 1200 college students at 84 campuses, and conducted 150 in-depth interviews.

This year’s competition sponsor is the Century Council, a national nonprofit funded by distillers dedicated to fighting drunk driving and underage drinking. The finals will take place at the American Advertising Federation’s national conference June 4 to June 6 in Washington, DC.

With less than one month to go, Imagical is campaigning for funds to attend the competition. The team needs about $7,000, but has only raised $2,000, mostly from local businesses, faculty, and the school community. Hwang says it’s a good investment.

“For Haas to be represented at the nationals would be really great,” says Hwang. It should also pay personal dividends. “There are a lot of corporate sponsors, like Pepsi, who come not just to watch the competition but to recruit as well.”

For more information or to donate to the team, email Esther Hwang at [email protected] or chapter President Erica Pang at [email protected].

Undergrad’s Philanthropy Class Wins Competition

Eric Rodriguez, BS 09/BA 09 (economics), won the curriculum innovation category of the Bears Breaking Boundaries Competition for a proposal that brings economics and business disciplines together to improve the impact of philanthropy.

Rodriguez proposed a course called The Economics and Business Perspectives of Philanthropy, which beat out 28 other submissions in the curriculum innovation category.

The competition is organized by the Berkeley student government (ASUC) and Big Ideas@Berkeley, an online marketplace supporting UC Berkeley students who have “big ideas.” Bears Breaking Boundaries aims to encourage the next generation of research, education, and service activities on the UC Berkeley Campus through a series of "idea competitions."

Rodriguez's interdisciplinary undergraduate business course would prepare students to make educated decisions as future nonprofit leaders, policy makers, and philanthropists. “With resources more constrained than ever, there is an even greater need to identify and prioritize nonprofit projects that have a high return in social benefit on dollars invested,” says Rodriguez.

Judges hailed the course topic as “truly compelling and completely relevant.”

Erika Walker, executive director of the Haas Undergraduate Program, adds, “Eric is an excellent example of a student who truly understands the notion of leading through innovation. His foresight has the potential to change the development and perspective of our future philanthropists."

Three fellow members of the Beta Alpha Psi business fraternity will work on making the class a reality after Rodriguez graduates.

Berkeley Retains Grasp on Real Estate Shovel

By considering every stakeholder from scientists to circus performers (and impressing comedian Dave Chappelle along the way), UC Berkeley students held onto the coveted Golden Shovel trophy as they won the Cal-Stanford NAIOP Real Estate Challenge for the second year in a row.

For 20 years, teams from Stanford and UC Berkeley have been competing in three events during the semester and then presenting an extensive real estate development proposal to a jury of seven industry professionals. The competition, sponsored by the San Francisco Bay Area chapter of the National Association of Industrial and Office Properties, was held this year at the Four Seasons Hotel in San Francisco on May 5.

Berkeley’s winning team included evening and weekend MBA student Eric Ramm, MBA 09; full-time MBA students Zach Chan, Will Hu, and Bao Vuong, all MBA 10; and graduating environmental design student Behn Farahpour. The Cal team won the audience choice award as well as the judges’ award, bringing the lifetime score for the competition to Cal-11, Stanford-9.

The competition challenged teams to create a comprehensive redevelopment proposal for Piers 19 to 23 on San Francisco's northeast waterfront. Proposals include entitlement strategy, leasing strategy, financing, highest and best use of the site, and stakeholder interests. “Essentially, we do in seven weeks what a developer would normally do over two to three years with a full staff,” observes Ramm.

The team’s winning proposal was an office/retail/restaurant project called Telegraph Piers. “We played off the fact that the Exploratorium will be moving to Piers 15-17, bringing new visibility to this stretch of the waterfront,” says Ramm. “We knew we needed something to attract the families, field trips, tourists, and people interested in science who would be coming to the area.”

In response, the group proposed an exhibit hall that could showcase tangible outcomes of the science showcased at the Exploratorium, such as the electric sports cars made by Tesla Motors.

Additionally, the group uncovered that Teatro Zinzanni, a mix of European cabaret and cirque, would soon be searching for a new home — and invited the arts group into the project as an additional attraction. The team also envisioned waterfront offices for green technology companies.

As proof that the team made a compelling presentation, comedian Dave Chappelle, in town for a performance, happened to be in the Four Seasons lounge when the team was rehearsing and stayed to hear the entire dry run. “He asked a lot of intelligent questions,” Ramm recalled. Tongue firmly in cheek, Ramm joked, “We may have had an edge when we told the judges our proposal had been vetted by Dave Chappelle.”

Faculty Unanimously Approve Curriculum Changes

Haas School faculty unanimously approved curriculum changes on May 1 proposed by Dean Rich Lyons to provide students with a stronger general management framework, more rounded knowledge of and training in leadership, and more international experience.

The vote is the first step in Lyons' efforts to strengthen and further differentiate Haas as a unique business school that develops deep-thinking leaders and savvy general managers who drive innovation and growth in organizations. He plans to accomplish that goal in part by capitalizing on the Haas School’s unique people, place, and culture, including its affiliation with UC Berkeley and location in the innovation ecosystem of the Bay Area.

Changes will be implemented in the Full-time MBA Program first, but are expected to impact all of the school's academic programs over time.

One change approved by the faculty calls for teaching the school's MBA core leadership course at the beginning of the first year to give students a broad, cohesive framework of the Haas School's approach to general management. That approach acknowledges that leadership spans many disciplines and functional areas, including organizational behavior, strategy, and operations.

In addition, a new experiential learning initiative will be created for students in the second half of the program. The initiative is envisioned as an applied innovation experience that combines all of the knowledge from different disciplines that students have gained throughout their time at Haas. It would scale up the Haas School's distinctive applied innovation programs, including Haas@Work, Cleantech-to-Market with Lawrence Berkeley National Laboratories, and Social Sector Solutions with McKinsey & Company, among others.

"The result will be a richer curriculum that provides students with a stronger sense of the themes that define our school's approach to leadership and general management," Lyons says. "We need to more clearly differentiate ourselves if we're going to take Haas to the next level."

Faculty also agreed to expand the school's international focus by doubling the size of the school's International Business Development Program, which send students around the world to help solve business problems for both private and nonprofit clients, over the next two years.

The school also will add more international executives to the Haas Board and develop international initiatives for the Undergraduate Program. A second implementation phase would require all Haas students to fulfill a substantive international requirement.

Dean to Break Ground on Koret Classroom May 26

Dean Rich Lyons will swing the first sledgehammer May 26 to begin construction on the new Koret high-tech classroom, a project funded through the Haas School's Campaign for Haas capital campaign.

The classroom will be built in the space now occupied by F320, with construction expected to last until December. To make way for the new classroom, the Center for Executive Education has moved to the fourth floor of 2000 Center Street and the Xlab will be moving into S460.

Construction crews also will be on campus this summer painting the exterior of the Haas School building. Painting is scheduled to begin June 1 and last until Aug. 14. To get a glimpse of what the completed work will look like, take a peek on the south side of the Student Services building, where a mock-up has been painted.

The Koret project includes a 70-seat high-tech, air-conditioned classroom and two breakout rooms. The classroom will be equipped with state-of-the-art video conferencing, dual-screen projectors, document reader, extensive white boards, and high-tech lectern with touch screen controls. A "confidence monitor" will allow the instructor to face the class and, at the same time, see what the students see on the boards and screens behind the instructor.

The classroom also will have moveable chairs and individual microphones and electrical and cable access connections at each seat. The plans include many acoustical enhancements, such as foam insulation in the floor, robust acoustical paneling, and window blocking.

The breakout rooms will feature 65-inch display screens, electrical and cable access in the table, and cameras to record class sessions, mock interviews, presentations, and behavioral laboratory research.

The high-tech classroom is being funded in part by a $1.5 million grant from the Koret Foundation, a private philanthropic organization created by the estates of Joseph and Stephanie Koret, who founded the Koret of California sportswear line. The Haas School received the grant during the silent phase of its five-year capital campaign, which officially launched last fall with the goal of raising $300 million.

The contractor has agreed to minimize construction noise as much as possible, with the noisiest activity limited to 6:00 a.m. to 9:00 a.m. Construction typically will take place from 7:00 a.m. to 3:30 p.m.

The Haas School is creating a website dedicated to space plans that will provide updates and information on various projects. A twitter feed also will be created to provide construction updates and alerts to those who wish to be kept in the loop on space and construction updates on a more regular basis. An email to announce the launch of the twitter feed will be sent out to the Haas community later this month.

Prof. Sloan Receives Top Accounting Award

The American Accounting Association (AAA) has selected Professor Richard Sloan to receive its most prestigious annual award, the Notable Contributions to Accounting Literature Award, for his 2005 paper examining accruals, earnings, and stock prices.

The paper, titled “Accrual reliability, earnings persistence and stock prices,” was published in the Journal of Accounting and Economics.

“I was surprised, delighted and honored to receive the award. While I like the paper, it has stirred up a fair bit of controversy and took a long time to publish, so the award provides welcome positive recognition from our peers,” says Sloan, the L.H. Penney Professor of Accounting and former managing director of equity research at Barclays Global Investors. He joined the Haas Accounting Group in March.

The paper, co-authored with Scott Richardson, Irem Tuna, and Mark Soliman, former PhD students of Sloan’s at the University of Michigan, showed that firms whose earnings are boosted by accounting estimates reported future earnings declines and suffered corresponding stock price declines. The results suggest that the stock market is temporarily fooled by aggressive accounting practices and that there are significant costs associated with incorporating less reliable accrual information in financial statements.

Accruals represent accountants’ estimates of future benefits on a company's balance sheet, including receivables, inventory, and investments. By using accruals rather than just cash accounting, companies aim to provide investors with more relevant information about periodic financial performance.

The scandals behind companies such as Enron, WorldCom, and Lehman Brothers illustrated the need for increased scrutiny of accounting practices. Sloan says the measures developed in the paper are now widely used by investors to avoid investing in firms with unreliable books, and consequently temporarily inflated earnings and stock prices.

The AAA screening committee considered nominations published between 2004 and 2008. The criteria included uniqueness and potential magnitude of contribution to accounting education, practice and/or future accounting research; breadth of potential interest; originality and innovative content.

Professor Sloan will receive the award in August at the AAA’s annual meeting in New York.

Former UCLA Administrator Leads Berkeley-Columbia Program

Katherine Lilygren, an experienced higher education administrator with extensive private sector experience, has been appointed executive director of the Berkeley-Columbia Executive MBA Program by Dean Rich Lyons. She started her new job on May 1.

Lilygren was selected unanimously from a pool of 135 applicants by a search committee comprised of students, alumni, faculty, and senior Haas School leadership.

Lilygren comes to Haas after recently working as director of admissions and associate director of the Executive MBA Program at UCLA’s Anderson School of Management. In that position, she ran admissions, managed all aspects of student affairs, handled internal operating and budget issues, coordinated with faculty on curriculum, and took responsibility for web content for both internal and external websites and alumni e-newsletters.

Lilygren has a wide-ranging background in corporate finance and banking. Her private sector experience includes stints as chief financial officer, treasurer, and vice president at a series of top banks and financial services companies, including Bank of America, Union Bank, Unihealth, and Long Term Care Group.

Lilygren earned her own MBA from UCLA and her undergraduate business degree from USC.

Haas for Students Draws Record Interest

Haas for Students has received a record number of applicants this year seeking funding help for their internships in the nonprofit and public sector.

Seventeen students have applied to receive funds from the annual Haas for Students campaign. The campaign asks students with private sector summer internships to donate a day's salary to help cover basic living expenses for first-year students with nonprofit or public sector summer internships who will receive a sub-market salary.

The idea behind the campaign is to level the playing field so that there is less disincentive for students to work in the nonprofit field or public sector, explains organizer Jason Hirschhorn, MBA 10.

Haas for Students has raised $29,018 through student donations, while the campaign goal is to raise $33,000. Student organizers held a Scotch and bourbon tasting event last week as part of the campaign.

Thirty percent of the first-year class has donated to the campaign; second-year students are encouraged to donate, too.

"I give to reward the implied commitment someone is making to the public sector as a long-term career," says Sean Simplicio, MBA 10, who worked in the public sector before coming to Haas. "We should do all that we can to encourage bright people to enter the sector."

The organizations that applicants will work for include Coral Reef Alliance, the only international organization working to protect the planet's coral reefs; Education Pioneers, which develops leaders to improve and transform urban K-12 education; and Agora Partnerships, which fights poverty and inequality by unleashing the potential of developing world entrepreneurs. Six applicants will work in developing countries.

Students can donate a day's salary online at givetocal.berkeley.edu/egiving/index.cfm?Fund=FN1218000. (Make sure you enter 10265-55608 in the “Special Instructions” box.)

For more information, please contact Jason Hirschhorn, MBA 10, at [email protected].