Haas for Students Draws Record Interest

Haas for Students has received a record number of applicants this year seeking funding help for their internships in the nonprofit and public sector.

Seventeen students have applied to receive funds from the annual Haas for Students campaign. The campaign asks students with private sector summer internships to donate a day's salary to help cover basic living expenses for first-year students with nonprofit or public sector summer internships who will receive a sub-market salary.

The idea behind the campaign is to level the playing field so that there is less disincentive for students to work in the nonprofit field or public sector, explains organizer Jason Hirschhorn, MBA 10.

Haas for Students has raised $29,018 through student donations, while the campaign goal is to raise $33,000. Student organizers held a Scotch and bourbon tasting event last week as part of the campaign.

Thirty percent of the first-year class has donated to the campaign; second-year students are encouraged to donate, too.

"I give to reward the implied commitment someone is making to the public sector as a long-term career," says Sean Simplicio, MBA 10, who worked in the public sector before coming to Haas. "We should do all that we can to encourage bright people to enter the sector."

The organizations that applicants will work for include Coral Reef Alliance, the only international organization working to protect the planet's coral reefs; Education Pioneers, which develops leaders to improve and transform urban K-12 education; and Agora Partnerships, which fights poverty and inequality by unleashing the potential of developing world entrepreneurs. Six applicants will work in developing countries.

Students can donate a day's salary online at givetocal.berkeley.edu/egiving/index.cfm?Fund=FN1218000. (Make sure you enter 10265-55608 in the “Special Instructions” box.)

For more information, please contact Jason Hirschhorn, MBA 10, at [email protected].

TB Detection Company Wins Berkeley B-Plan Contest

A company that has developed a device to make tuberculosis detection more accurate and affordable took first place from among a tight field of eight finalists at the 11th annual UC Berkeley Business Plan Competition on April 30.

AutoTB was awarded $25,000 before a standing-room-only crowd of more than 300 in Arthur Andersen Auditorium. The competition, organized by the Lester Center for Entrepreneurship and Innovation, has become the premier entrepreneurship event for the wider Berkeley community and attracted more than 100 entries this year, setting a new record for participation.

Winners receive not only seed financing for their ventures, but also the chance to present their ideas to the high-caliber venture capitalists who serve as judges.

The $10,000 second-place prize went to Novophage, which plans to commercialize a biological solution to treat antibiotic-resistant bacterial infections in a clinical setting. Third place and the People’s Choice Award — voted on by the audience — went to Integrated Diagnostics. The company is developing a device that will bring early-stage HIV detection from the laboratory to the palm of the hand. The combined awards earned the team $10,000.

Judges noted that this year’s entries included a wider range of companies in medical technology, energy, and information technology than in past years.

The winning team will travel to Spain next month to compete in an entrepreneurship competition that is part of the HIT Barcelona World Innovation Summit (http://www.hitbarcelona.com/). The grand prize is 50,000 euros. All participants also are offered support to open European offices in Barcelona, with one year of free rent. The trip is the result of a relationship between the Lester Center and Josep Miquel Pique, CEO of the 22@Barcelona urban transformation project.

For more information, visit: bplan.berkeley.edu.

YEAH Showcases Youths’ Enterprising Business Ideas

You can't convince teens to take BART by telling them they're saving the environment, said the poised, neatly dressed young woman confidently in Arthur Andersen Auditorium. “Teens … want to be liberated from their parents. It’s not cool to be driven to a party.”

She should know: She’s in tenth grade. The teenager was among four groups of middle and high school students who presented their winning ideas from the Young Entrepreneurs at Haas (YEAH) program on May 2 during YEAH's end-of-year showcase event. Prizes ranged from $1,000, divided among older student teams, to store gift cards.

High school sophomores were charged with helping the Bay Area Rapid Transit District increase ridership among 13- to 17-year olds, its most reluctant customer base. The winning team's solution? Partner with some favorite retailers like Jamba Juice and H&M to offer a new BART On-Line for Teens ridership rewards card, cleverly called the BART BOLT card

In the ninth-grade competition, the winning team was selected by YEAH partner Otis Spunkmeyer for its proposal to join forces with Disney to offer a cookie mix with a Disney character cookie-cutter, plus icing and sprinkles for customizing the cookies.

Other winners included Atomic Totes cloth shopping bags, proposed by a group of seventh graders, and Team JVR, 11th graders who spent months carefully modeling how a 17-year-old girl from a hypothetical working-class family could afford to go to either a community college or a competitive out-of-state university.

This year, YEAH matched 103 mentors — mostly Berkeley MBA students but also some Haas undergrads — with 140 middle school students and 135 high school students, all from public schools. To be eligible for YEAH, the students must be the first in a low-income family to go to college and have average grades. YEAH is launching a pilot summer program called the UC Berkeley Business Academy in June for students who don’t quite fit those criteria; its fees will help fund the nonprofit YEAH program (haas.berkeley.edu/businessacademy).

YEAH mentors work an astonishing 120 hours per middle school student and 76 hours per high school student, teaching computer skills, financial literacy, and business concepts throughout the year.

The experience benefits mentors and students alike, emphasizes Jennifer Delgadillo Bevington, executive director of YEAH. “YEAH is also really about experiential learning,” she says. “What better way for Haas students to know they have really learned something than to teach it to someone else.”

Haas Computer Simulation Expert Passes Away

Haas School Professor Emeritus Austin “Auggie” Hoggatt, a simulation expert who helped start the Berkeley Energy and Resources Group, died of congestive heart failure at his home April 29. He was 79.

Hoggatt’s research and consulting spanned a wide range of fields, including computer simulations, experimental economics, management science, and savings and loans.

Before joining the business school at UC Berkeley in 1957, Hoggatt earned his PhD at the University of Minnesota, Minneapolis, writing the first thesis in the US that used simulations with a human-to-computer interface.

Hoggatt served as the director of UC Berkeley’s Computer Center from 1961 to 1962. At the business school, he co-founded the Management Science Laboratory with Professor Fred Balderston in 1968 and served as its chairman. The lab, funded by the National Science Foundation, was the first to run computer simulations in game theory and experimental economics with human-to-computer interface, according to Hoggatt's family.

“He was a pioneer in computing even before the field of computer science had emerged,” Haas Professor Thomas Marschak said.

Hoggatt and Balderston co-authored an influential book, Simulation of Market Processes, based on computer simulations they had conducted on the lumber industry. “The book was a breakthrough because this kind of analysis of an entire industry was not possible before the advent of computers," Marschak recalled.

In 1972 Hoggatt was invited by former Berkeley Professor John Holdren, currently President Obama’s adviser on science and technology, to help launch the interdisciplinary Energy and Resources Group to foster research and leadership in environmental resources and sustainability at UC Berkeley.

Hoggatt taught mathematics, statistics, and quantitive methods at all levels, from undergraduates to PhD students.
“He was very good at questioning our understanding and making sure we had a thorough knowledge of each lecture,” said Tom McCullough, one of Hoggatt’s students. McCullough said Hoggatt was instrumental in attracting him to the business school's PhD program, and after becoming a teacher at Haas himself, he often looked up his old Hoggatt class notes to pick out questions to ask students.

Hoggatt is survived by his wife of 57 years, Patricia Jane Lynn, with whom he raised five daughters — Lynn, Tina, Karen (deceased), Dawn, and Wendy.

Donations in honor of Hoggatt may be made to The Bear Fellowship at the Energy & Resources Group, University of California, Berkeley, erg.berkeley.edu, (510) 642-1640.

Haas Transportation Expert Ernest Koenigsberg Passes Away

Professor Emeritus Ernest Koenigsberg died of heart failure at his San Francisco home on April 20, four days after his 86th birthday.

Koenigsberg joined the Haas School as a lecturer in 1963 and was promoted to senior lecturer in 1975. He was appointed professor in 1982 and served on two of the Haas School's faculty groups – Economic Analysis and Policy and Operations Research and Information Technology. He retired in 1991.

An expert in operations research and management science, Koenigsberg focused much of his work on transportation and shipping. He was also a popular teacher.

"He embodied everything we wanted in the classroom," said former Haas School Dean and faculty colleague Raymond Miles. "He was an excellent teacher who could bring real-world experience into his classes."

Koenigsberg was a founding and active member of the Operations Research Society of America. He also served as a member of the Institute of Management Sciences and the Econometric Society, an associate editor of the Operations Research Society in the United Kingdom and of the Canadian Operations Research Society, and a fellow of the Royal Statistical Society in Great Britain.

He is survived by his wife of 54 years, Susan; his daughter, Joanna, of London; his son, Martin, of Los Angeles; and four grandchildren.

Donations may be sent to the American Friends of The Hebrew University, One Battery Park Plaza, 25th Floor, New York, NY 10004, or via credit card by using the following link: afhu.org/civicrm/contribute/transact?reset=1&id=1. A memorial service was held on Sunday, April 26, in San Francisco.

A more detailed obituary will be published by the university in the coming days.

Prof. Carl Shapiro Joins Obama’s “Brain Trust”

Haas School Professor Carl Shapiro, an expert in the economics of antitrust and innovation, has been named chief economist in the US Department of Justice's antitrust division.

Shapiro, the Transamerica Professor of Business Strategy, previously served as deputy assistant attorney general for economic analysis in the Justice Department from 1995 to 1996. He has been a member of the Haas faculty since 1991.

Last year Shapiro stepped down as director of the Institute of Business and Economics Research after two five-year terms. During his tenure, IBER expanded its research activity and grants and created the social sciences laboratory Xlab and several new centers.

Shapiro also has helped establish UC Berkeley as a leading force in the patent reform effort by bringing Federal Trade Commission hearings to the Haas School and organizing a campus-wide conference on patent reform. Shapiro has testified twice in 2005 before the Antitrust Modernization Commission.

In 1999, Shapiro and Haas Professor Hal Varian (now on leave to serve as chief economist at Google) co-authored "Information Rules: A Strategic Guide to the Network Economy," a widely acclaimed book that deconstructs the economic factors affecting information technology markets.

Shapiro's colleague, UC Berkeley Economics Professor Joseph Farrell, who has an affiliate appointment at Haas, recently became chief economist at the Federal Trade Commission (FTC), the sister antitrust enforcement agency to the Department of Justice.

Shapiro and Farrell recently co-authored a research paper for the FTC on a new method of determining whether a merger might reduce competition and make prices go up, titled "Antitrust Evaluation of Horizontal Mergers: An Economic Alternative to Market Definition."

In moving to the nation's capitol, Shapiro joins ever-expanding list of UC Berkeley faculty members and staff drafted into national leadership positions, part of a group that the San Jose Mercury News has dubbed "Obama's Bay Area brain trust."

Prof. Tetlock Becomes Academy of Arts and Sciences Fellow

Haas School Professor Philip Tetlock is one of four UC Berkeley faculty members to be named to the 2009 class of fellows of the American Academy of Arts and Sciences.

Tetlock, who holds the Haas School's Lorraine Tyson Mitchell Chair II in Leadership and Communication, joins one of the nation's most prestigious honorary societies and its center for independent policy research. The professors from Berkeley who also are receiving this honor are Mary Elizabeth Berry, Dean's Professor of East Asian History and chair of UC Berkeley's History Department; Steven Gwon Sheng Louie, professor of physics; and Dan Slobin, professor emeritus in psychology and linguistics.

A total of 210 new fellows and 19 foreign honorary members were named this year. Fellows are nominated and elected to the academy by current members.

"These remarkable men and women have made singular contributions to their fields, and to the world," says Academy President Emilio Bizzi. "By electing them as members, the academy honors them and their work, and they, in turn, honor us."

Tetlock is the author of the book Expert Political Judgment: How Good Is It? How Can We Know? In the book, Tetlock documents the results of a 20-year study of 27,000 predictions by 284 political experts, finding that a great many political forecasts turned out to be inaccurate. All political "experts" who make forecasts need to receive more training, do more research, and be held publicly accountable for their advice, Tetlock argues in the 2005 book.

Tetlock, who holds a PhD in psychology from Yale, is a member of the Haas School's Organizational Behavior and Industrial Relations Group. He and the other new academy members will be formally inducted in October.

In addition to Tetlock, four other Haas faculty members are members of the Academy of Arts and Sciences: Laura Tyson, the S. K. and Angela Chan Professor of Global Management; Professor Hal Varian; Oliver Williamson, professor emeritus and professor of the Graduate School; and Janet Yellen, professor emeritus and current CEO of the San Francisco Federal Reserve Bank.

Social Venture Winner Builds Bricks from Cow Dung

Making high-quality bricks from abundantly available cow dung – instead of depleting scarce firewood and clay – earned EcoFaeBrick from Prasetiya Mulya Business School in Indonesia the $25,000 top prize at the tenth annual Global Social Venture Competition (GSVC) at the Haas School this weekend.

EcoFaeBrick not only reduces home building costs for rural Indonesians in the rapidly developing region of Godean and Sayegan, it also solves a major hygiene problem and promises attractive returns to its investors.

GSVC is an international MBA competition founded by five Berkeley MBA students in 1999 to promote the creation of social ventures with a measurable impact on society or the environment. Over the past ten years, the competition has grown into a thriving global initiative.

The $10,000 second prize went to the mPedigree Logistics team from Dartmouth University's Tuck School of Business. mPedigree Logistics provides pharmaceutical companies with solutions to the growing global counterfeit drug market via mobile marketing and supply chain technologies. Up to 30 percent of drugs sold in developing nations are fakes, containing little to no active ingredients or laced with malicious chemicals, according to the World Health Organization.

SolarCycle from the George Washington University School of Business won the competition's $5,000 third prize. SolarCycle allows low-income, urban Africans to apply the reflective, solar-concentrating characteristics of trash, such as used plastic bags and the inside of metalized chip bags, to solar-powered cooking and water pasteurization.

BrightMind Labs won the $5,000 Social Impact Assessment prize, which was awarded to the team that best demonstrated social impact or value creation in financial terms. BrightMind Labs, from the University of Auckland, New Zealand, uses electronic games to teach children on the autistic spectrum to recognize and respond to emotions.

Today, GSVC's partnership includes the Haas School of Business, Columbia Business School, London Business School, Indian School of Business, and Thammasat University (Thailand). It is supported by outreach partners from the University of Geneva (Switzerland), ESSEC Business School (France), ALTIS–Postgraduate School Business and Society at the Università Cattolica del Sacro Cuore di Milano (Italy), Yale School of Management, and a consortium of business schools in South Korea.

Berkeley MBA Student Wins LGBT Competition

Khuram Hussain, MBA 10, had layoffs in mind when he wrote "The L-Word," the winning case in this year's Reaching Out Case Writing Competition.

Hussain will be recognized for his efforts at the 2009 Reaching Out Conference, an annual conference for lesbian, gay, bisexual, and transgender (LGBT) MBA students, in Atlanta in October.

Hussain's case, titled "The L-Word," deals with the complexity of layoff decisions during an acquisition in the financial services sector when one employee who the firm is considering laying off has been a vital part of the firm's LGBT efforts.

"The case was extremely topical considering the impending economic crisis and the consolidation within the financial services industry," says Hussain, who drew from his own experience in the financial services sector.

Hussain received a $1,500 research stipend for reaching competition milestones and was then awarded a $3,500 scholarship for writing the winning case. He bested six competitors, those from other MBA programs, in blind judging by industry experts and academics. Cases were judged on criteria that included relevance to current LGBT issues, significance of the issues analyzed, and educational value of the case.

Faculty, PhD candidates, students, and alumni from MBA programs worldwide were invited to research and write an original business case for this year's competition. The case-writing competition was added as a component of the Reaching Out conference in 2006 to expand on the pool of MBA-level business school cases which address contemporary LGBT issues. The best of the submissions become part of the Reaching Out Case Library.

Alumnus Richard Blum Earns Berkeley Medal

Haas alumnus Richard C. Blum, BS 58, MBA 59, was given the Berkeley Medal, the university's highest honor, by UC Berkeley Chancellor Robert Birgeneau on Saturday. Blum accepted the medal at a special event with His Holiness the Dalai Lama at the Greek Theatre.

The Chancellor bestowed the award to Blum, who chairs the UC Regents and is an investment banker, for his commitment to the alleviation of poverty both in San Francisco and abroad.

Since his days as a mountaineer, Blum has developed a deep appreciation for the Tibetan people. He founded the American Himalayan Foundation in San Francisco, which is headed by Erica Stone, MBA 87, for education and healthcare support as well as environmental preservation in Tibet. At UC Berkeley, he funded the Richard C. Blum Center for Developing Economies. The two organizations co-sponsored Saturday's event with the Dalai Lama, a long-time friend of Blum.

"Richard… has passed on his passion to many UC Berkeley students," said Birgeneau. "He exemplifies the many passions and ideals to which UC Berkeley aspires."

"This is a merger of the two things I love the most," responded Blum, "UC Berkeley and the Tibetan people and their blight."

Berkeley MBA Programs Shine in US News Survey

The Berkeley Full-time MBA Program ranked #7 in the 2010 US News & World Report survey published on April 23. Both the Berkeley-Columbia Executive MBA and Evening & Weekend MBA programs ranked #6.

Last year, the Full-time MBA ranked #7, the Evening & Weekend MBA ranked #6, and the Berkeley-Columbia EMBA Program ranked #8 in US News.

The school’s MBA programs ranked in the top 10 in the following six specialties:
#3 Nonprofit
#7 Entrepreneurship
#8 Finance
#9 Marketing
#9 Management
#10 International

The full-time MBA ranking is based on data provided by participating schools as well as polls of business school deans, MBA directors, and recruiters. The peer and recruiter assessments count for 40%, placement success for 35%, and student selectivity 25%.

The part-time MBA and executive MBA rankings as well as the specialty rankings across various disciplines are based entirely on a peer assessment gleaned from a poll of business school deans and full-time MBA directors.

The full report is available online at http://grad-schools.usnews.rankingsandreviews.com/best-graduate-schools/top-business-schools (registration required).

San Francisco Fed CEO Janet Yellen to Speak at Haas, May 5

San Francisco Federal Reserve Bank CEO Janet Yellen, a Haas School professor emeritus, will speak at the school at 7:30 p.m. Tuesday, May 5, in the Arthur Andersen Auditorium.

The event is part of the Dean's Speaker Series focused on the recent financial crisis. The event is free and open to the entire Haas community. Registration is required. To register, visit register.haas.berkeley.edu/JanetYellen/JanetYellen.aspx

This year Yellen is a voting member of the Federal Reserve's Federal Open Market Committee, which sets benchmark interest rates in response to economic conditions. During her term, the committee has cut the federal funds rate to near zero in an effort to relieve a massive credit crunch. In response to the economic crisis, the committee also decided March 18 to purchase up to an additional $750 billion of mortgage-backed securities, bringing its total purchases of such securities to $1.25 trillion this year.

Yellen took office as president and CEO of the Twelfth District Federal Reserve Bank in San Francisco in 2004. A member of the Haas School faculty since 1980, she has written on a wide variety of macroeconomic issues, while specializing in the causes, mechanisms, and implications of unemployment.

She took a leave from Berkeley for five years in 1994, when she served as a member of the Board of Governors of the Federal Reserve System and then as chair of the President's Council of Economic Advisers. She also chaired the Economic Policy Committee of the Organization for Economic Cooperation and Development from 1997 to 1999.

Yellen serves on the board of directors of the Pacific Council on International Policy. She has served as president of the Western Economic Association and as vice president of the American Economic Association, and was a fellow of the Yale Corporation, among other posts.

Yellen graduated summa cum laude from Brown University with a degree in economics in 1967, and received her PhD in economics from Yale University in 1971. She has received many awards, including the Wilbur Cross Medal from Yale in 1997 and an honorary doctor of laws degree from Brown in 1998.

Prof. Michael Katz to Lead Haas Innovation Institute

Professor Michael Katz will become the second director in the history of the Institute of Management, Innovation, and Organization (IMIO) at the Haas School starting July 1. One of his top priorities will be to expand the Haas School's connections to the outside business community.

"Michael's decision to lead IMIO is very exciting news and will have profound implications on our progress in attracting top faculty and students in the future," says Dean Rich Lyons. "His willingness to lead our key innovation institute — a driver of innovation, groundbreaking research, and experiential teaching at Haas for many years — will help us move the school to another level."

As director of the institute, Katz will oversee about ten centers and programs, including the Management of Technology program, a joint program with Berkeley's College of Engineering; the Lester Center for Entrepreneurship and Innovation; and the Center for Open Innovation. Haas@Work, the school's applied innovation program in which students drive innovation in larger organizations, also will be linked to the institute after Katz takes its helm.

Katz aims to promote the institute as the central hub, or one-stop shop, that connects faculty, students, and outside companies. While many centers under IMIO are already working very closely with the business community, Katz's goal is to create even more opportunities for students and faculty alike to work directly with people in the business world.

"I want the outside world to better understand how much Haas is doing and let people from the outside have a single point of contact so they'll know where to go within Haas to talk to various experts or seek help with some business problem," Katz explains.

Katz also wants IMIO and its centers to do more to bring the latest from the Haas School to the business community through forums and other outlets, thus fulfilling the public service role of Berkeley's mission as a public university. "I often find that people in a university setting approach things differently than in the business world," he notes.

In addition, Katz sees a huge opportunity to duplicate the success of the Management of Technology program through a collaboration with life sciences departments on campus, which would also capitalize on the Bay Area's large biotech industry. Katz says, "It's always a good thing for everyone concerned when Haas reaches out to the rest of the campus and draws on the expertise there."

Katz, who holds the Arun Sarin Chair in Strategy and Leadership at the Haas School, is an expert in network economics as well as antitrust and regulatory policy. His work focuses particularly on how such policy affects innovation and network industries such as telecommunications, credit card networks, and computer software.

He has been on the Haas faculty since 1987, but has been on leave to teach at NYU's Stern School of Business for the past two years. Katz will be teaching competitive and corporate strategy at the Haas School.

Katz also brings unique government experience to the position. He has been appointed to serve in federal government in Washington, DC, two times, first as chief economist of the Federal Communications Commission from 1994 to 1996 and then as deputy assistant attorney general for economic analysis in the Department of Justice's Antitrust Division in 2001.

As director of IMIO, Katz will be following in the footsteps of Haas Professor David Teece, who stepped down last June after 25 years as director of the institute and its predecessor, the Center for Research in Management.

Haas Undergrad Reveals Cal’s Style in Bare Magazine

On a campus where flip-flops and pajama bottoms suffice for a fashion statement, a magazine devoted to high style might stick out like Prada at a political rally.

But Doreen Bloch, BS 10, editor, publisher and founder of Bare magazine, has proven that fashion consciousness does coexist with Berkeley's famous political consciousness.

"There's always been an underground fashion culture at Cal – even though it's sort of made fun of," says Bloch, who sought out Haas Lecturer Stephen Etter, BS 83, MBA 89, with her idea during her freshman year. "It's been cool for us to show off that eclectic Berkeley style, and we espouse the values that Berkeley is known for."

Bare – a word play on Cal's mascot – is a standout among the 20-or-so campus publications. Its fourth issue — the first to be printed on Hewlett-Packard's new Web-based MagCloud self-publishing service – was featured in the New York Times in March (nytimes.com/2009/03/30/technology/internet/30mag.html). Bloch oversees an army of about 100 students to produce it.

The full-color quarterly's slick photo spreads showcase a diverse array of student models posed in thrift-shop finds and local designers' creations. Features explore eco-friendly clothing, global fashion, and budget beauty tips. The Bare blog (blog.baremagazine.org/) attracted 11,000 unique readers last month, magazine readership has reached 3,000, and the May issue will double in size.

Yet Bloch had some trepidation when she pitched Etter about a fashion glossy targeting students. "I thought a business professor might laugh, but he loved how niche it was, and how it would target students as well as local businesses like salons and clothing stores."

She credits Etter and Senior Lecturer David Robinson in the Haas Marketing Group with boosting her business savvy. Bare broke even by the third issue, and made a slight profit by the fourth. The magazine receives some funding from the ASUC and operates on a $15,000 annual budget, Bloch says.

Bloch's discovery of MagCloud, then in beta, helped. The traditional printer she used for the first three issues charged $60 per page for changes to proofs. With MagCloud, users upload PDFs and receive as many free proofs as necessary. Printing is farmed out to HP's partners at a cost of 20 cents per page.

Despite Bare's success, Bloch doesn't see herself as the next Tina Brown. She's already passed along her editor duties, and is recruiting more business students to ensure Bare stays solid. She'll continue as publisher while training a successor. "I have so many interests, and Haas has given me so many skills to run my own business," she says. "I really see myself as an entrepreneur."

To reach Bloch about partnerships or potential collaborations, e-mail [email protected].

Haas Athletes Score in C4C

A team of 114 Berkeley MBA students and their significant others proved their prowess beyond the classroom as they took fourth place in a frenzy of activities at the Challenge for Charity (C4C) Weekend at Stanford from April 17 to April 18.

From baseball to bocce ball and basketball to bowling, with a few trivia contests and spelling bees thrown in to test mental agility, the competition involved eight California schools and the University of Washington. All of the schools are members of Challenge for Charity, a 25-year-old nonprofit organization that fosters volunteerism and fundraising at MBA programs to help create socially responsible business leaders.

Among the Haas star athletes were Kent Newman, MBA 10, who won the 5K run, and Niloufar Aazam-Zanganeh, MBA 10, winner of 11 Swiss national golf titles, who took first place in women's golf. The five members of the Haas School's ultimate Frisbee team also claimed first place.

The weekend culminated a yearlong volunteering and fundraising effort to benefit the Special Olympics and a local charity of each school's choice. The schools cumulatively raised $400,339 and volunteered 13,030 hours. For the third year in a row, UCLA was the overall winner, taking home the coveted Golden Briefcase. Haas came in eighth. The results were based on the number of hours volunteered, money raised, and performance during the weekend.

Haas students volunteered 937 hours on a variety of activities that included coaching Special Olympics and building bikes at the Alameda Point Collaborative, a community of formerly homeless people. They raised $16,000 through several events, the largest of which was a Halloween party.

"With every event that I helped organize, I became more passionate," says Anna Lee, MBA 10, the organizations' vice-president of sports weekend. "There are no other clubs at Haas like it. It creates a certain sense of community within the school."

Alumni from Goldman Sachs, BrightSource, Barclays to Give Commencement Speeches

Haas School alumni from Goldman Sachs, BrightSource Energy, and Barclays Global Investors will speak at the undergraduate, Berkeley MBA, and PhD commencement ceremonies in May.

Stuart Bernstein, BS 85, a partner at Goldman, Sachs & Co., will speak at undergraduate commencement on May 24. John Woolard, MBA 97, CEO of BrightSource Energy, an Oakland company that recently brokered the world's largest solar energy deal, will address Berkeley MBA students on May 17. And Minder Cheng, MBA 89, PhD 94, global chief investment officer of equity and capital markets at Barclays, will give the PhD commencement speech on May 16.

Undergraduate Commencement

Bernstein, the undergraduate commencement speaker, serves as head of Goldman Sachs' Financial Institutions Capital Markets business. He leads a team that is responsible for sourcing, structuring, and marketing capital markets transactions as well as advising clients on strategic transactions in the financial institutions sector.

Last year, Bernstein executed the largest initial public offering in US history, a $20 billion IPO for Visa, as well as several multibillion-dollar offerings for institutions such as General Electric, Washington Mutual, Wachovia, National City, and Goldman Sachs.

In addition to being a member of the Haas Board, Bernstein serves on the Dean's Alumni Leadership Council at Harvard's Kennedy School of Government and the National Resource Defense Council's Center for Market Innovation, an environmental group dedicated to harnessing the power of the marketplace for positive environmental change.

Bernstein joined investment bank Goldman Sachs in 1986 after graduating from the Haas School Phi Beta Kappa in 1985. He also has earned an MBA from the Harvard Business School and an MPA, with a focus on public policy, from the Harvard Kennedy School.

Undergraduate commencement for the class of 2009 will begin at 9 a.m. Sunday, May 24 at the Greek Theatre.

Berkeley MBA Commencement

Woolard, a solar power pacesetter, will speak at the commencement ceremony for students in the Full-time, Evening & Weekend, and Berkeley-Columbia Executive MBA Programs, which begins at 2:00 p.m. May 17 in the Greek Theatre.

As CEO of BrightSource, Woolard helped broker a deal in February with Southern California Edison to provide 1,300 megawatts of clean solar power, enough to serve nearly 845,000 homes. This follows a deal with Pacific Gas & Electric to build plants in the Mojave Desert that will generate 900 megawatts of solar power.

BrightSource was named a 2009 Technology Pioneer by the World Economic Forum in recognition of efforts to make solar energy cost competitive with fossil fuels. BrightSource was the only solar company among 34 winners, which were honored for their involvement in the development of life-changing technology innovation.

Woolard brings more than two decades of experience in the energy technology sector to his role as CEO of BrightSource, a position he has held since 2006. After business school, he co-founded Silicon Energy, one of the early successful clean-tech companies, and served as the company's president, CEO, and chairman. He then sold Silicon Energy to Itron, where he became vice president of software solutions and subsequently vice president of strategy and business development. He also previously served as an executive-in-residence in VantagePoint Venture Partner's CleanTech Group and remains a venture partner with the firm.

Woolard is a Crown Fellow at the Aspen Institute and has served on the board of the California Clean Energy Fund and the Strategic Advisory Board for Xcel Energy. He currently serves on boards for the Tuolumne River Preservation Trust and the Oakland Zoo and on the advisory board for the Haas School's Lester Center for Entrepreneurship and Innovation.

In addition to an MBA from the Haas School, Woolard holds a master's degree in environmental planning from the University of Virginia, and a BA in economics from the University of Virginia.

PhD Commencement

Minder Cheng, who earned both an MBA and PhD from Haas, has overall responsibility for Barclays Global Investors active equity, index equity, transition services, securities lending, and cash products worldwide. Previously, he was chief investment officer for the active equity products globally, and global head of trading with responsibility for the firm's equity and foreign exchange trading activities worldwide.

Prior to joining BGI in 1999, Cheng held roles as research analyst, proprietary trader, and senior strategist at Convergence Asset Management, Sumitomo Finance International, and Salomon Brothers. He worked in New York, London, and Tokyo with these firms. His direct trading experience covers equity, fixed income, currency, and derivatives in the US and international markets. Cheng also managed several projects for the research and planning division of the New York Stock Exchange.

Cheng received his PhD in finance and his MBA from the Haas School. He earned his BA from National Taiwan University in Taipei, Taiwan.

PhD commencement will begin at 10:30 a.m. in the Wells Fargo Room.

UC Berkeley marketing professors find that even when gamblers predetermine a spending budget, all bets are off after the first loss

UC Berkeley marketing professors find that even when gamblers predetermine a spending budget, all bets are off after the first loss

When UC Berkeley marketing professor Eduardo Andrade and his wife went to Vegas for the first time, Mrs. Andrade insisted that they should make a responsible plan. After a short debate, they decided to gamble no more than $200 per day. When Mrs. Andrade lost at the table, broke the deal and spent more than planned, Andrade made her inconsistent turnabout the subject of his next research. What made her change her mind?
 
 “Planned versus Actual Betting in Sequential Gambles,” by Andrade and co-author Haas Marketing Professor Ganesh Iyer, finds that in the planning phase, people behave conservatively—they say they will bet less in a following gamble in the event they lose a previous one. However, after experiencing an actual loss, individuals open their pocketbooks wider than planned. Andrade is an assistant professor at the University of California, Berkeley’s Haas School of Business, Marketing Group and studies the effects of emotion on behavior. Iyer is the Edgar F. Kaiser Professor of Business Administration and Associate Dean of Academic Affairs at Haas.
 
 “When gamblers haven’t experienced the actual pain of loss, they make cold and deliberate assessments of how much to bet in case of a future loss. Many think, ‘well, since I’ll have less money, I should bet less’. When they actually lose, however, the resulting negative emotion makes them overreact,” says Andrade.
 
The paper suggests emotions can be manipulated to alter spending behavior and its implications may reach beyond the casino to state-owned lotteries, public policy and the issue of consumer overspending.
 
The researchers set up a series of three revealing experiments. Participants planned and placed a sequence of gambles. The game resembled roulette. Blue and red squares appear on an electronic screen. An “X” flashes on the screen for 15 seconds and randomly stops on one of the squares. If the X stops on a blue square, you win; on a red square, you lose.
 
Each experiment followed three steps: (1) a trial version (no betting involved), (2) a planning phase, (3) and an actual betting phase. The trial version simply allowed people to see how the gamble worked. Then, in a planning phase, participants were required to make betting “commitments”, stating how much they would bet in the first game and in subsequent games given a gain or loss in previous gambles. Furthermore, the participants actually believed that they would bet as planned. Finally, during the actual phase of the gamble, participants were offered an unexpected chance to revise their bets if they so desired.
 
Undergraduate students, each paid $15, participated in the experiment. They could use part of this money in the gambles. Since it represented their own participation fee, each decided on whether and how much to gamble within a given range (for example, from $0 to $5 per game).
 
The results showed that, at the planning phase, individuals said they would bet less after losing a previous gamble and roughly the same amount after winning a previous gamble. 
 
However after the first game, 40 percent of the losers changed their minds and deviated from their plan. In addition, 90 percent of that 40 percent group bet a larger amount than they planned in the next game. In contrast, winners, on average kept their promises. 
 
Andrade explains, “The deviations from the plan after losses surprised us for two reasons: First, participants knew everything about the gamble before planning their bets. Second, the time delay between planning and actual phases did not take longer than one minute. Why can’t people correctly anticipate how they would behave?”
 
Andrade and Iyer reasoned one main aspect differed from planning to action: emotions. When planning, people are not experiencing the loss. When the loss is finally felt, people overreact by increasing their stakes. The authors show that after a gain people also deviate from the plan, but not in a particular direction: some bet more than planned and some bet less. On average, no deviation shows up.
 
When the researchers asked participants to also predict how they would feel if they lost. Many gamblers underestimated how bad they would feel after losing, and often were more likely to bet more than planned. Andrade points out, “That was my wife’s reaction. She was actually astonished by how frustrated she felt after losing, and said the only way to feel better was to try to recover the loss and make some extra money.”
 
The third experiment confirmed the emotion hypothesis.  After the first game, researchers showed videos to the losing gamblers. One group watched the TV sitcom, “Friends”; another watched a relatively innocuous documentary; the third group watched a depressing five-minute clip from the 2001 drama, “Life as a House”. Then, the second gamble began. Participants could keep or deviate from their plans.
 
The results proved negative emotions affect the pattern of decisions. Those who watched the depressing scenes showed the strongest pattern of deviations from the plan. Those who watched the documentary also deviated but not as much. Those exposed to the “feel good” sitcom did not deviate from their original betting plan in the second game. The conclusion: once the pain was detached from the loss, the deviation disappeared.
 
The paper reports consumer spending in commercial casinos increased from $17.1 billion in 1996 to $32.4 billion in 2006.  Andrade adds, “From a public policy perspective, the open question now is how much of that spending is unplanned and whether such deviations might hurt individuals’ wellbeing in the long run.”
 
This paper is forthcoming in the American Marketing Association’s Journal of Marketing Research, June 2009.
 
(January 27, 2009)
 
 

 

When UC Berkeley marketing professor Eduardo Andrade and his wife went to Vegas for the first time, Mrs. Andrade insisted that they should make a responsible plan. After a short debate, they decided to gamble no more than $200 per day. When Mrs. Andrade lost at the table, broke the deal and spent more than planned, Andrade made her inconsistent turnabout the subject of his next research. What made her change her mind?

Retailers may find relief in manufacturer incentives that help them better forecast demand, says UC business professor

The economic slump is forcing retailers to slash prices in order to unload inventory. However, retailers can forecast demand more accurately when manufacturers offer a variety of contract incentives upfront, according to Terry Taylor, associate professor at UC Berkeley's Haas School of Business.

"The current economy points to the importance or value of knowing what the market will look like when you’ll  actually plan to sell the product," says Taylor.  Taylor's research suggests strategies for both manufacturers and retailers to optimize profit. First, retailers should invest in forecasting to better predict demand. Second, manufacturers, by offering a "menu" of purchasing agreements, can encourage retailers to invest in forecasting demand.
 
In the working paper, "Incentives for Retailer Forecasting: Rebates versus Returns," Taylor and co-author Wenqiang Xiao, assistant professor, Stern School of Business, New York University, find that when a retailer's forecasting efforts are taken into account, contracts allowing retailers to return orders  are more effective than those involving rebate offers.
 
Taylor describes returns and rebates as "mirror images." Return policies allow retailers to return unsold goods to the manufacturer for a pre-determined credit.  Rebates, on the other hand, pay the retailer a bonus every time she sells a unit of merchandise. "A rebate compensates the retailer for selling units, whereas returns essentially compensate the retailer for not selling units," says Taylor.
 
"It's natural to think that rebates might be the better way to go if a manufacturer is trying to encourage a retailer to invest in forecasting. After all, a returns policy is basically an insurance policy, which means the retailer doesn’t have to worry as much about what the actual demand will end up being," says Taylor. However, the study finds placing orders with a return policy is more effective for the supplier.
 
"The trick is to offer a menu of choices," says Taylor. For example, a manufacturer gives the retailer the option to purchase either at a high unit price coupled with a generous return credit or, the option to buy at a low unit price coupled with a stingy return credit. Retailers who have done their forecasting homework benefit from this "menu" because they can choose the option that best fits with their sense of market demand. Using pre-season testing to forecast demand can be expensive but Taylor emphasizes, "When there is a downturn in the economy, there is less room for error."
 
The paper's conclusions are based on an analytical model that captures the retailer's forecasting effort, contract selection, and ordering decisions. The paper offers advice to retailers about how much time and resources they should devote to forecasting demand given a certain set of contractual terms. The value of having the better demand information depends on the terms that are available to the retailer. Taylor says retailers can benefit by thinking about the interaction between the terms of trade and their forecasting efforts.
 
Finally, the paper acknowledges that manufacturers might not always want to encourage their retailers to invest in forecasting. "When a retailer invests in forecasting, she obtains a strategic advantage over the manufacturer through the private information she obtains, and this can end up hurting the manufacturer," says Taylor. However, even when the manufacturer wants to discourage forecasting efforts, the paper shows that offering returns is more effective than offering rebates.
 
Taylor is a member of Haas' Operations and Information Technology Management Group.
 
 

 

The economic slump is forcing retailers to slash prices in order to unload inventory. However, retailers can forecast demand more accurately when manufacturers offer a variety of contract incentives upfront, according to Terry Taylor, associate professor at UC Berkeley's Haas School of Business.

 

Professor Tetlock Wins Prestigious Grawemeyer Award

Professor Philip Tetlock has won the 2008 University of Louisville Grawemeyer Award for Ideas Improving World Order for the ideas in his book, Expert Political Judgment: How Good Is It? How Can We Know?

Award judges called Tetlock's book "a landmark study that changes our understanding of the way experts perform when they make judgments about world politics." The work was selected from among 50 entries from seven countries. Tetlock, the Lorraine Tyson Mitchell Chair II in Leadership and Communication Professor of Leadership, will receive $200,000 as part of the award.
 
In a 20-year study of 27,000 predictions by 284 political experts, Tetlock found that a great many political forecasts turn out to be inaccurate – a troubling finding since government officials routinely rely on them to make decisions. All political "experts" who make forecasts need to receive more training, do more research, and be held publicly accountable for their advice, Tetlock argues in the 2005 book.
 
"We are thrilled to see Professor Tetlock receive such recognition for his groundbreaking research," says Dean Campbell. "His deep insights about political forecasting have significant public policy implications both in the US and around the globe."
 
Previous winners of the Grawemeyer Award for Ideas Improving World Order include former Soviet President and Nobel Peace Prize Winner Mikhail Gorbachev and the United Nations World Commission on Environment and Development for its seminal 1987 report "Our Common Future" that called for sustainable development.
 
The Grawemeyer Foundation at University of Louisville annually awards $1 million — $200,000 each for works in music composition, world order, psychology, education, and religion. The late H. Charles Grawemeyer, an industrialist and philanthropist, created the awards in 1984.
 
 
 
 

Professor Philip Tetlock has won the 2008 University of Louisville Grawemeyer Award for Ideas Improving World Order for the ideas in his book, Expert Political Judgment: How Good Is It? How Can We Know?

Chesbrough Honored as a Top 50 Innovation Author

Haas Adjunct Professor Henry Chesbrough will be honored as one of the top 50 authors in the field of technology and innovation management by the International Association of Management of Technology at its annual conference in April in Orlando, Fla.

The award is based on a quantitative analysis of research published in leading academic journals between 2003 and 2007.
 
During the past five years, Chesbrough has published research on open innovation, processes of industrial research and development, management of intellectual property, and services innovation. He also is the author of the 2003 award-winning book Open Innovation: The New Imperative for Creating and Profiting from Technology and its 2007 sequel, Open Business Models: How to Thrive in the New Innovation Landscape.
 
"It is an honor to receive this recognition of my work," says Chesbrough, executive director of the Center for Open Innovation, which is housed at the Haas School's Institute of Management, Innovation, and Organization. "This award reflects the growing academic interest in new models of industrial R &D. I expect even more research to be published in the next five years on this subject, as we are learning more every day about open and distributed innovation processes."
 

 

Haas Adjunct Professor Henry Chesbrough will be honored as one of the top 50 authors in the field of technology and innovation management by the International Association of Management of Technology at its annual conference in April in Orlando, Fla.