Marketing Archives - Page 3 of 10 - Haas News

Taylor Swift makes history at the Grammys — you can study her success at business school

Building reputational resilience

Can academic fraud be stopped?

You never own Sean Go’s art, you are merely safeguarding it for the next generation

Why is there so much fraud in academia?

R.I.P. showtime. Meet Paramount Plus with Showtime

Image of a plane crossing the sky with multicolored trails of other planes.

Research

Nonstop Futility

Illustration showing colorful silhouettes of people

Research

Amid a replication crisis in social science research, six-year study validates open science methods

A woman searches for a plane ticket on a laptop and phone at at the same time.

Research

Research shows how airline pricing really works

Woman with long dark hair smiling. Black top. Against Berkeley Blue backdrop.

Perspectives

Cassandra Salcedo, MBA ‘21 – A Proud First-Generation Filipina American Making An Impact

Authentically Anastasia

They studied dishonesty. Was their work a lie?

Looking for cheap flight hacks? Unfortunately, they simply don’t exist

The Harvard professor and the bloggers

Photo of an arm wearing a red top holding a smart phone with a Nike sign in the middle of the screen against a red backdrop.

Perspectives

The Era of ‘Open Brands’

Cover of the summer 2023 issue of Berkeley Haas magazine showing a woman holding a graduation cap aloft. Brightly colored lights emanate from the cap, forming parts of the globe.

School News

Points of Pride

Illustration of a person with a lit lamp behind their head. A flag at the top right of the image says Berkeley Haas 125 Years Reimagining Business.

Research

What’s the Big Idea?

How a lifestyle influencer is navigating the Hollywood strikes, from getting music sponsorships instead of promoting TV and film to doubling down on UGC

Christian Trigg joins women’s basketball staff

Consumer protection in the 21st Century

Topic: Marketing