In addition to learning key strategy skills for today’s fast-pasted, competitive business landscape, participants in an upcoming Berkeley-Haas executive education course will hear of firsthand experiences of executives at some of the nation’s most inventive companies. “What will make this particular offering of the course unique is we’re having various functional heads, such as a […]
Search Results for: strategy-pillar
Professor Villas-Boas honored for groundbreaking marketing strategy insights
Haas Marketing Group Professor J. Miguel Villas-Boas becomes the first recipient of INFORMS Society for Marketing Science Long-Term Impact Award for changing the way marketers view data and consumer choice. This ground-breaking research forms the foundation of developing winning marketing strategies in today’s competitive world of commerce. Villas-Boas received the award for his paper, “Endogeneity […]
Haas Hosts Premier Marketing Conference on Competitive Strategy
Big data's role in sectors from marketing analytics to social media is one of the key themes to be examined at this week's Summer Institute in Competitive Strategy (SICS), sponsored by the Institute for Business Innovation and hosted at Berkeley-Haas for the 12th year. The annual conference, held at Haas July 21–25, attracts 100 leading […]
Undergrads Advise Cisco, Deloitte on Mobile Strategy
A team with three Haas undergraduates won first place in the 12th annual E-Business Case Competition on Thursday, beating out 22 other UC Berkeley teams with their detailed mobile strategy recommendations for Cisco and Deloitte. The winning team consisted of Ya-ting (Arting) Chang, BS 13 (Bus/Psych); Jing-Jing Li, BS 11 (Bus/Rhetoric/Econ); Michael McMahon, BS 12; […]
Haas Faculty Examine Corporate Strategy, Conscious Capitalism in California Management Review
With a focus on corporate strategy and conscious capitalism, the spring 2011 issue of the California Management Review (CMR) showcases the work of four Haas faculty members: Homa Bahrami, Henry Chesbrough, John Morgan, and David Vogel. Chesbrough, faculty director of the Garwood Center for Corporate Innovation, has taken the concept of open innovation to the […]
From Cal Rugby to Blackberry, New California Management Review Case Studies Offer Strategy and Leadership Lessons
How has the Cal rugby coach led a championship team and saved it from the chopping block? How have tech firms like Blackberry maker Research in Motion managed their technology patents? The just-published summer 2011 issue of California Management Review (CMR) answers these important, though disparate questions in an article on technology strategy by Haas […]
New strategy would allow for cheap, daily COVID-19 testing for big groups
UC Berkeley researchers have developed a strategy to massively increase the scale and frequency of COVID-19 testing while drastically lowering costs. The key is to pool samples using machine learning algorithms to look for transmission patterns and predict risk. Associate professors Jonathan Kolstad and Ned Augenblick of Berkeley Haas and Ziad Obermeyer of the School […]
Frequently Discounting Maximizes Retailer Revenues
JC Penney implemented a “best price” strategy in 2012, assuming consumers prefer fair, everyday prices as opposed to sale prices that are discounted from original, inflated prices. It was wrong. Longtime customers—loyal fans of sales and coupons—rejected the new pricing policy, and JC Penney reinstated its old pricing model that included frequent discounts. In contrast, […]
Two Berkeley MBA Alumnae Take Top University Leadership Roles
Beginning with the new year, two Berkeley MBA alumnae and senior Haas leaders are moving into new leadership posts. Haas Chief Strategy & Operating Officer Jo Mackness, MBA 04, will take the top human resources role on the UC Berkeley campus, serving as Interim Assistant Vice Chancellor for Human Resources. Taking her place on an […]
Chesbrough Book Explores New Frontiers in Open Innovation
British software developer Symbian beat Apple to market by five years by introducing an operating system for smartphones in 2002. Long before the first iPhone, Symbian built a network of partners and suppliers around its operating system that included the world’s largest maker of cell phones. By 2007, Symbian boasted a 63 percent market share. […]
Asking the Boss for a Raise
Waiting until your boss is in a good mood to ask for a raise may be a popular strategy, but what if the boss knows you know she is a good mood? Two professors at the University of California, Berkeley's Haas School of Business recently examined this question in an experiment at Berkeley's Experimental Social […]
To Outsource or Not: Tadelis Study Sheds Light on Pitfalls and Benefits
Outsourcing's popularity has led to some spectacular washouts. Sprint, Sears Roebuck and Co., and JPMorgan Chase have in recent years backed out of outsourcing contracts totaling billions of dollars, and industry studies show they aren't alone. Given its high failure rate, is outsourcing still a smart strategy for innovative managers? In the 50th anniversary edition […]
Berkeley MBA Students Win Real Estate Challenge
A strategy encouraging Las Vegas conventioneers to "add play to your workday" garnered first place for a team of Berkeley MBA students at the National Real Estate Challenge Nov. 19 at the University of Texas at Austin. Members of the winning team were full-time Berkeley MBA students Kyle Early, MBA 11, and Zach Chan, Will […]
Deloitte Winners Look to Africa for Telecom Growth
As the winners of this year’s Deloitte Consulting Undergraduate Case Competition learned, thinking "outside the continent" can be an important strategy for success. At the competition finals Feb. 7, the winning team was the only one to suggest that the case’s fictional telecommunications company invest in Africa to take advantage of the continent’s huge potential […]
Channeling Influence: How Companies Use Campaign Contributions To Compete
After the 1996 telecom deregulation, American cable, broadband, and phone companies became highly strategic in their campaign finance strategy, using donations to state legislators to gain advantage with appointed regulators. And when their competitors started opening their wallets, companies and PACs became even more generous, according to new research. “The Market for Legislative Influence Over […]
Prof. Carl Shapiro Joins Obama’s “Brain Trust”
Haas School Professor Carl Shapiro, an expert in the economics of antitrust and innovation, has been named chief economist in the US Department of Justice's antitrust division. Shapiro, the Transamerica Professor of Business Strategy, previously served as deputy assistant attorney general for economic analysis in the Justice Department from 1995 to 1996. He has been […]
Name Your Price: A Pricing Strategy Aimed at Achieving Corporate Social Responsibility and Profit
Watch Leif Nelson talk about his research. When customers are allowed to pay what they want for a purchase, knowing a portion of the payment will go to charity, they become rather generous, according to a study by Associate Professor Leif Nelson, Haas Marketing Group. Nelson says the concept of “shared social responsibility," a term […]
Your Genes Affect Your Betting Behavior
This is an excerpt. See the entire article on the UC Berkeley NewsCenter. Investors and gamblers take note: your betting decisions and strategy are determined, in part, by your genes. Dopamine is a neurotransmitter – a chemical released by brain cells to signal other brain cells – that is a key part of the brain’s […]
Students to Work With Bicycle Maker Specialized In Innovation Challenge
The Design and Innovation Strategy Club (DISC) at Haas will help solve a critical business challenge for bicycle maker Specialized when students gather for a one-day Innovation Challenge Oct. 25. The challenge, held at the Berkeley-Haas Innovation Lab inside Memorial Stadium, offers opportunities to deepen classroom learning by applying lessons to real-world problems, combining creativity […]
What Marketers Can Learn From Pokémon Go’s Success
Ellen Evers, assistant professor of marketing at Berkeley-Haas, is an avid Pokémon Go player. Evers also studies consumer behavior, which makes her a perfect person to ask about Pokémon Go’s marketing strategy—and what it will take for Pokémon Go to stay on top. (John Hanke, MBA 96 and CEO of Niantic Labs, is the driving […]