Jon Sebastiani and his team came into the 2011 Berkeley Lean LaunchPad class with several key observations, Haas Lecturer Steve Blank writes in Forbes:
- Snack foods were a large ~$35 billion, but the moribund food category was starving for innovation and modernization
- Meat snacks were a $2.5 billion subcategory of snacks. So there was plenty of data that proved that Americans loved to snack and loved meat snacks.
- There was an opportunity for a new company “Jerky 2.0.” in the snack food market
- Jon believed his competition was the conventional “Meat Guys” (the existing beef jerky companies).
Read more of Blank’s article here.