October 25, 2014

Peterson Series to Explore Evolution of Corporate Social Responsibility

The latest installment of the Peterson Series on March 5 will feature a conversation with Jeff Klein, a founding director of the nonprofit Conscious Capitalism, Inc., on the evolution of corporate social responsibility.

Professor Kellie McElhaney, Whitehead Fellow in Corporate Responsibility and faculty director of the CRB, will lead the conversation on conscious capitalism with Klein. In addition to their dialogue, they will facilitate discussions between salon attendees, for an engaging and interactive evening.

The event will run from 6 p.m. to 9 p.m. and will include networking and a light dinner. The event will be held at the Faculty Club at UC Berkeley. For information and registration, visit ccsalonucb.eventbrite.com. The event is part of the Center for Responsible Business (CRB)’s Peterson Series and carries on the series’ theme for this year: "Enterprise of the Future."

Kellie McElhaney, founder and faculty director of the Center for Responsible Business, will lead the conversation on conscious capitalism with Klein. The event is part of the center's Peterson Series and carries on the series's theme for this year: "Enterprise of the Future."

Klein's talk is the precursor to Conscious Capitalism 2013, a conference April 5-6 in San Francisco. Members of the Haas community receive a 10 percent registration discount.

Conscious capitalism is a movement aimed at harnessing the power of business to serve humanity. Conscious Capitalism Inc. is an organization dedicated to “liberating the entrepreneurial spirit for good” cofounded by John Mackey, CEO of Whole Foods Market.

In addition to serving as a Conscious Capitalism director, Klein is CEO and chief activation officer of Working for Good, producing collaborative, multi-sector, cause-alliance marketing programs that drive social and environmental change while addressing the business objectives of alliance partners. He is the author of Working for Good: Making a Difference While Making a Living, a book written to support conscious entrepreneurs, intrapreneurs, leaders, and change agents at work. 

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