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Haas News

Topic: Accounting

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Traffic Signals

A UC Berkeley Haas and Stanford GSB study of more than 1,000 major companies finds that website traffic can forecast revenue and stock prices months before earnings—more accurately than traditional metrics alone. Wall Street, the researchers say, is leaving money on the table.

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Frank McGorman, MBA 82, Retired Forensic Accountant, FBI

Frank McGorman, MBA 82, used his UC Berkeley Haas degree for two decades of Silicon Valley finance roles before making a surprising mid-career pivot: running the forensic accounting department at the FBI’s San Francisco field office, where his team worked cases including the Theranos investigation.