Question 1
Answer: B. The CRB was established in 2002 with the support of several prominent socially responsible leaders, including actor and philanthropist Paul Newman; former Bank of America Chairman Rudolph Peterson, BS 1925; former Chairman of Goldman Sachs John C. Whitehead; and Founder and former Chairman of Kontiki Mike Homer, BS 81
Question 2
Answer: C. In 1958, Prof. John Wheeler introduced the concept of computer-based business games and simulation exercises as a basic teaching technique for graduate business education. The Bay Area Simulation Study, an interdisciplinary study chaired by Prof. Paul Wendt in 1968, was one of the first computer-based land-use simulation studies. The doctoral thesis by Wayne Boutell, PhD 63, titled Auditing with the Computer, pioneered a more efficient way of accounting versus manual audits. Profs. Fred Balderston and Austin Hoggatt produced “Simulation of Market Processes” in 1962 by creating and manipulating a computer model of the West Coast lumber industry.
Question 3
Answer: A. Miracle Goggles was a complete fiction crafted by co-teacher Leo Helzel, MBA 68, the night before the first class. Helzel was not originally slated to teach but stepped in when someone canceled. “There was no material at all—zero—so I invented a case called Miracle Goggles, because you had to have a case,” he said. “Edison Einstein was the protagonist. The [fictitious] goggles were shatterproof and magnified 100 times.” Helzel thereafter turned to live cases, inviting entrepreneurs to tell their stories to the class.
Question 4
Answer: E. Haas was among the first business schools whose students organized a Women in Leadership conference. The event continues nearly 30 years later and is the longest-running conference at Haas.
Question 5
Answer: A. Though accounting was considered the strongest field at Berkeley early on and its program one of the most respected nationwide, we were not the first to teach it. Marketing was first taught in 1902 by Simon Litman, an acknowledged leader in the development of both marketing education and international marketing. Market Analysis was first taught by future dean E. T. Grether in 1926. Haas pioneered teaching the combination of business law and the broader societal framework of business in a course called The Political and Social Environment of Business, launched by Prof. Dow Votaw in 1959; it soon became a requirement for both undergrads and MBAs.
Question 6
Answer: D. While our school’s namesake, Walter A. Haas Sr., BS 1910, was president and chairman of Levi Strauss, he did not found the company; Levi Strauss did in 1873. Life360 was co-founded by Chris Hulls, BS 06. Traveling Spoon was co-founded by Aashi Vel and Stephanie Lawrence, both MBA 13. Club Quarters was founded by the late Ralph Bahna, MBA 65. Taylor Farms salads were created by Bruce Taylor, BS 78. And Hot Pockets were developed by Paul Merage, BS 66, MBA 68.
Question 7
Answer: G. Henry Mowbray, who taught from 1910 to 1948, wrote Insurance, Its Theory and Practice in the United States (1930). Principles of Labor Economics was written in 1920 by Prof. Solomon Blum. Carl Copping Plehn, who became dean in 1898, wrote Introduction to Public Finance (1896), the standard text used in such courses. Financial Statement Analysis and Security Valuation (2001) was written by Prof. Stephen Penman, a pioneer in developing the modern conceptual framework for financial statement analysis and applying it to the valuation of equity securities. The late Prof. Louis “Pete” Bucklin wrote the influential book A Theory of Distribution Channel Structure (1966), which presented a general framework for the analysis of business networks and distribution systems; he’s considered a pioneer in the field. Introduction to Operations Research (1957), co-written by the late Prof. Emeritus C. West Churchman, was the backbone of most university offerings in the emerging area. Churchman helped develop the field of operations research/management science and coined the term
“wicked problems.”
Question 8
Answer: C. Data & Decisions was rolled out online to evening and weekend students in June 2012. A close second was the online version of Power and Politics, which was launched in fall 2012.
Question 9
Answer: D. The California Business Alumni group launched the San Francisco Bay Area and Tokyo chapters in 1977, later expanding by forming chapters in Sacramento and Los Angeles and by dividing the Bay Area into three sections: East Bay, South Bay, and San Francisco. By 1981, 36 chapters had been established worldwide. Today, there are 26 regional chapters and 68 regional reps worldwide as well as six affinity groups.
Question 10
Answer: B. In the late 1960s, joint MBA/JD programs were developed with the law schools at Berkeley and UC Davis; in 1975 a joint program was created with Hastings College of the Law. The MBA/MPH was launched with the Berkeley School of Public Health in 1983. The joint MBA/MA degree was established in 1987 with the Department of Asian Studies; today it’s an MA degree in global studies taken in the year following completion of the MBA. The joint master’s degree in business and engineering enrolled students starting in the fall of 2020.