The Big Give 24-hour campus-wide online fundraising blitz, kicks off on Wednesday, Nov. 18, at 9 p.m. PST—and Haas is aiming to beat its 2014 results.
During last year’s inaugural Big Give, Berkeley-Haas raised $561,000 from 651 donors campus-wide. Overall, Big Give donors contributed $5.3 million, in the form of 7,336 gifts, to support students, faculty, and campus programs.
This year’s fundraiser, themed “Think Bigger,” includes competitions that foster friendly rivalry between Berkeley schools and departments based on most money raised as well as highest participation rates. Individual donors can also compete by posting creative photos—including pets and babies—on social media.
“Haas had a fantastic turnout at last year’s Big Give and we’re hoping that everyone is gearing up to top that at this year’s fundraising event,” said Michelle McClellan, assistant dean of Berkeley-Haas Development & Alumni Relations. “Big Give is a perfect way to show support for our programs, students, and faculty and bring attention to the important role philanthropy plays in keeping Haas a top-ten school.”
To spread the word, Berkeley-Haas Dean Rich Lyons grabbed his acoustic guitar and recorded a music video on campus. The full video is here!
The central campus produced a video based on the “Think Bigger” theme, which features students, alumni, and faculty members.
Big Give contests include :
• Big Slice: Schools and programs that raise the most money during the Big Give get the biggest pieces of the pie.
• Big Bang: Schools and programs with the highest donor participation rate during the Big Give win big prizes.
• Big Countdown: Hour-long contests in a variety of categories.
Posting about the Big Give on social media? Use the #CalBigGive and #haasome hashtags together. Have questions about donating? Click here.
