September 17, 2014

Berkeley-Haas Case Series Expands to Wider Audience

Netflix and Genentech logos

The Berkeley-Haas Case Series, which extracts lessons for success from unconventional management strategies and disruptive trends, is now reaching a wider audience, thanks to a new distribution agreement with Harvard Business Publishing.

Insights into Netflix’s pricing strategies, Genentech’s use of culture to drive business, and a startup’s search for the right market for its new technology are just a few of the 20 Berkeley-Haas cases that recently launched on the Harvard Business School Publishing website, expanding the potential audience to faculty at universities around the country. The Haas School will add 10 to 15 new cases to the Harvard Business Publishing website every year.

“The aim of our Berkeley-Haas Case Series is to incite business innovation by clarifying disruptive trends and questioning the status quo,” says Dean Rich Lyons. The Berkeley-Haas Case Series provides a new resource for business professors, practitioners, and policy-makers, as well as students and alumni wanting to learn how questioning the status quo can lead to innovation and success.

The Haas cases intentionally align with the school’s mission to develop the next generation of innovative leaders who drive fresh thinking at every level of their organizations. Some of the cases draw on lessons learned in Haas’ experiential learning courses focused on applied innovation.

Netflix: Pricing Decision 2011 takes a look back at Netflix’s decision to split its streaming video and DVD subscription services.

Alphabet Energy: Thermoelectrics and Market Energy tracks a young company’s effort to determine the right market for its new technology that turns heat into electricity.

Genentech … Culture Change to Drive Business Results follows a senior vice president in her quest to merge four franchises by first changing the company culture.

Zoosk: Pivoting to Win the Dating Game couples analysis of the romantic social network’s startup launch and how a fortuitous pivot based on external factors changed the company’s future.

Upcoming: Maersk Line: B2B Social Media –‘It’s Communication, Not Marketing’ explores how the container shipping company charted the new waters of social media to reduce print advertising and sponsorships.

The Berkeley-Haas Case Series is produced by the staff of the California Management Review, the Haas School’s quarterly peer-reviewed management publication.

See: Berkeley-Haas Case Series at Harvard Business Publishing for Educators

Topics:    Major News   Faculty News