Undergrad Advertising Team, Ranked #2 Nationally, Advances to Finals

A Haas-sponsored undergraduate team has been selected from among competitors at 200 universities to pitch their $50 million advertising campaign to top executives at Dr. Pepper Snapple Group in the National Student Advertising Competition finals next month.

The advertising and creative consulting club imagiCal is one of eight finalist teams that will present at the American Advertising Federation’s ADMERICA 2016 Conference in Anaheim, June 4-7.

“The team did an amazing job synthesizing a diverse array of information to create a campaign that is truly creative in everything from the research and analysis, to the media plan, to how the information is presented,” said Marketing Lecturer Judy Hopelain, who serves as faculty sponsor. “They drew knowledge and ideas from unexpected places and many disciplines.”

ImagiCal’s campaign took 1st place in the NorCal & Nevada district competition, and the team is currently ranked #2 nationally. This marks the fourth time since 2009 that imagiCal has advanced as a finalist in the national competition, which is sponsored by the American Advertising Federation.

About half of the core 18 imagiCal team members are Berkeley-Haas students, while the rest are from a variety of other undergraduate majors.

The finalist presenters: Michael Lee, BA 16; Whitney Ziesing, BS 19; Davit Dovlatian, BS 16; Divya Suri, BA 17; and Tricia Flynn, BA 17


imagical team