Social Gaming Exec Colleen McCreary to Share Insights from Zynga, March 20

Zynga Chief People Officer Colleen McCreary, who guided the social gaming company through its breakneck expansion from 130 to nearly 3,000 employees in three years, will share her insights with the Haas community at a Dean's Speaker Series event on Wednesday, March 20.

The Dean’s Speaker Series event, which begins at 12:30 p.m. in the Wells Fargo Room, is free and open to the Haas community. Visit the Dean’s Speaker Series website to complete the required registration.

McCreary joined the company that created FarmVille, Mafia Wars, Words with Friends, and dozens of other social games in 2009, near the start of its meteoric rise. Zynga was founded by Mark Pincus two years earlier with the mission of “connecting the world through games.”

Zynga’s 2011 initial public offering was the biggest Internet IPO since Google went public in 2004, but the company is now struggling to regain its footing as consumers shift to mobile platforms. The company says it has 240 million monthly active users.

Prior to Zynga, McCreary spent five years as global human resources director for Electronic Arts and seven years at Microsoft as a technical recruiter. She holds a bachelor's degree in mass communication and public relations from Boston University, and a master’s in higher education administration from Columbia University.

According to her company profile, McCreary likes to tell employees, “If you don’t like it, make it better for everyone else.”