Luke Kreinberg

Career coach

Headshot of Luke Kreinberg.Luke Kreinberg, a beloved associate director and career coach of Haas’ MBA Career Management Group, passed away in El Cerrito, Calif., in February.

Articulating wisdom and experience through haiku, he seamlessly blended the serenity of the Dalai Lama with the playfulness of Cookie Monster. Luke was known for asking, “For the sake of what?” through which he advocated kindness, grace, and love, inspiring many to embrace their ‘Berkeley’ spirit. His legacy is not just in coaching but in fostering a culture of gratitude, mindfulness, and an aspiration toward one’s North Star. He will be forever in our hearts.