Southwest Airlines Exec to Talk on Culture of LUVGinger Hardage, senior vice president of culture and communications at Southwest Airlines, will share her insights on piloting the company's unique corporate personality on Thursday, April 5, at 12:30 p.m. in the Wells Fargo Room.
Registration will be required to attend the Dean's Speaker Series event. Please watch for further instructions to sign up at http://www.haas.berkeley.edu/haas/about/deansspeakers.html. A light lunch will be served.
PRWeek named Hardage to its 2011 Top 50 Power List and previously as one of the 50 Most Powerful Women in Public Relations. The Southwest Airlines Corporate Communications Team was named the nation's top communications department in 2000 by PRWeek.
Hardage oversees all internal and external communications for the nation's largest airline based on domestic passengers boarded. The airline's more than 37,000 employees operate more than 3,300 flights daily on more than 550 aircraft among 72 cities.
In 2008, Hardage assumed additional responsibility for the airline's culture, known for its joke-cracking, casually dressed flight attendants and no-frills peanuts. "The Southwest Way" overseen by Hardage has three pillars: Warrior Spirit; A Servant's Heart; and Fun-LUVing Attitude. In keeping with its culture, the company's ticker on the New York Stock Exchange is "LUV".