Even a Small Conductor Can Lead a Large Orchestra: How Startups Orchestrate Ecosystems

by Bernhard Lingens, Maximilian Böger, and Oliver Gassmann

Even a Small Conductor Can Lead a Large Orchestra: How Startups Orchestrate Ecosystems
Startups combine the speed and innovativeness of a small company with the power and resources of multiple larger firms.
  PDF

Abstract

Contrary to existing literature, startups can be successful orchestrators of ecosystems. Based on nine qualitative case studies, this article introduces four archetypes that shed light on how a startup can fulfill the tasks of an orchestrator and overcome challenges. The findings identify dimensions of standardization/customization and sources of value creation as defining the role of ecosystem orchestrators and demonstrate the consequences for small and medium-sized enterprises (SMEs), corporates, investors, and accelerators involved in such ecosystems.





Recommended




California Management Review

Berkeley-Haas's Premier Management Journal

Published at Berkeley Haas for more than sixty years, California Management Review seeks to share knowledge that challenges convention and shows a better way of doing business.

Learn more
Follow Us