Do Not Forget the “How” along with the “What”: Improving the Transparency of Sustainability Reports

by Samuel Tang and Colin Higgins

Do Not Forget the “How” along with the “What”: Improving the Transparency of Sustainability Reports

Image Credit | Andrej Lišakov

Considerable resources are invested in producing sustainability reports, yet few organizations reap the transparency benefits they promise.
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Abstract

Considerable resources are invested in producing sustainability reports, yet few organizations reap the transparency benefits they promise. This article explores the way ten leading global fashion companies use a combination of data visualization and placement, stakeholder-driven interactive content, and multi-media and immersive content to build the trust necessary to improve their reporting and transparency. While few organizations have the resources of the global fashion giants, this article proposes a four-stage framework that guides managers through a step-change of systematic and targeted improvement.


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