The Haas School of Business has rolled out a new wordmark that visually links the name of UC Berkeley with the school’s name.
The Berkeley-Haas concept was first introduced in 2010 as the shorthand second reference for the school’s long name. BerkeleyHaas became the name and masthead of its alumni magazine during its redesign in 2012. Both wordmark and magazine were designed by DJ Stout and Stu Taylor of Pentagram.
“The concept of visually linking both the names of our university and our school have provided an effective way to tap the power of the internationally recognized UC Berkeley brand, while at the same time building up the brand of the Haas School, especially outside of the Bay Area,” said Dean Rich Lyons.
The official name of the school is not changing and will remain the Haas School of Business at the University of California, Berkeley.
While the school has begun to switch to the new wordmark on websites and marketing collateral, some of the changes will take place over the coming weeks and months.
Download the new wordmark and find information on how to use it in the updated, online style guide at: https://haas.berkeley.edu/style-guide