Marketing Professor Clayton Critcher Honored with UC Berkeley Mentor Award

Haas Assistant Marketing Professor Clayton Critcher will receive the Carol D. Soc Distinguished Graduate Student Mentoring Award on April 15.

The Soc Award recognizes UC Berkeley educators who provide excellent mentoring to graduate students and future faculty. Carol Soc served the university as Graduate Division Director of Academic Affairs and in other positions for 50 years. The department established the honor bearing her name in 2007.

Critcher’s students describe him as a stellar academic adviser who is intimately involved in all aspects of their projects.

“Clayton has the ability to quickly see through the complexity of a problem and break it down into its component parts. For an academic, this is akin to a possessing a superpower,” says Scott S. Roeder, a Haas PhD candidate. “Clayton always has time for his students, whether it is to discuss research, professional development, or simply to chat. I feel very lucky to be able to work with him.”

Critcher studies judgment and decision-making, moral reasoning, and consumer preferences. He joined the Haas faculty in 2010.

Critcher will be presented the award by the Susan J. Muller, UC Berkeley associate dean of the Graduate Division, at the Anna Head Alumnae Hall, 2537 Haste St., Berkeley, during an awards presentation from 4 p.m. to 6 p.m. He will be joined by two other winners:
History Professor Cathryn Carson and Professor Linda Williams, who holds a joint appointment in Film and Media Studies and Rhetoric.