Moving Targets
Emissions goals lack accountability
Rosie Serrato’s ability to engage contacts, encourage collaboration, and create community has earned her a moniker she loves: “the human router.”
“I know I wouldn’t be where I am today if it wasn’t for the power of connections,” says Serrato.
Upon graduation, she wasted no time tapping into her Haas network by cold-contacting Hector Preciado, MBA 11, then global sales development director at job-search site Hired. Indicating her interest in both tech and HR, Serrato’s email to Preciado soon led to her joining his sales team.
The experience served as a springboard to her true passion, human resources, which she pursued at HR platform Lattice. As the company’s first Latina hire, she ran unconscious bias training, seeking guidance from Élida Bautista, Haas’ chief diversity, equity, and inclusion officer. It gave Serrato a foot in the door that left her running people operations when the manager went on maternity leave. In her next job, at fintech platform Adyen, she sharpened her HR and DEI skills, as employees grew from 200 to 700.
While working at fast-growing startups with a lot of fresh talent is exciting, Serrato says she’s ready to lean into her connections in a different way. Last November, she joined the HR team at 6sense, a B2B sales and marketing platform. Serrato was enticed by the opportunity to learn from industry veterans.
But no matter what Serrato’s doing, it comes back to her skills as a human router. “Whether it’s through Berkeley alumni, classmates, or my job, it’s all about the networks you create,” she says.
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