Searching online for senior living can be a complicated endeavor with many variables, including nonmedical care, assisted living, memory care, and nursing homes.
Enter Seniorly, a free technology portal to help aging adults find appropriate housing—and feel at home.
Classmates Arthur Bretschneider and Sushanth Ramakrishna conceived of Seniorly during their first year at Berkeley Haas.
Bretschneider is no stranger to the senior living industry—it’s the family business. His grandfather built retirement homes in the 1950s, and he grew up helping his dad run the business.
Bretschneider knows it can be confusing to find not only what’s available but also the best match. “We wanted to offer a data-driven but friendly way for families to navigate this process,” he says.
Since its launch in 2015, Seniorly has featured more than 35,000 properties nationwide. But the company also connects families to local agents who can help with everything from completing an application and brokering a contract to moving.
“Adding the agents into our model is exciting,” Ramakrishna says. “Many of the agents are local independent businesses, and they know their area. It brings a sense of community to the process.”
Adds Bretschneider: “Finding a good place for aging parents to live is usually a once-in-a-lifetime process, and families need support. We want to make it as easy and transparent as possible, while also bringing community to the forefront.”