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Happy 15th anniversary to the Defining Leadership Principles: Question the Status Quo, Confidence Without Attitude, Students Always, and Beyond Yourself. These pillars of Haas culture are now ingrained in everything that is Haas—they’re even carved into the school’s faculty building and embedded in courtyard pavers. Here’s how Haas culture has evolved.
2010
Haas’ Defining Principles (the word “Leadership” is not yet in the name) are articulated and amplified by wallet-sized “culture cards” distributed to the community.
After just 2 years
Haas has launchedthegroundbreaking MBA course Problem Finding, Problem Solving, helping students refine and develop skills to question the status quo.
The school assesses prospective MBA students in part on exemplification of the Defining Principles with a question embedded in the letter of recommendation.
Annual awards forgraduating students and staff are given for clear demonstration of a Defining Principle.
After 3 years
73% of alumni are aware of the Defining Principles.
By 2015
Undergrad applicants now screened for culture.
The Defining Principles have become a source of pride and a competitive advantage, differentiating Haas from other top b-schools.
After 6 years
91% of alumni are aware of the Defining Principles.
2017
The name changes to the Defining Leadership Principles, to better link Haas culture to a sharp leadership brand.
By 2020
Thanks to donations of $200,000+, the Berkeley Haas Culture Fund now grants $5,000 to Haas students, faculty, and staff to support new initiatives directly linked to the DLPs.
Poets & Quants has called Haas “the archetype for a values-driven MBA program.”
Inspired by the adoption of the DLPs, Haas partnered with an alum vintner to create a Defining Leadership Principles wine.
93% of alumni report that they apply the DLPs in their personal or professional lives.
By 2025
The DLPs are our leadership brand, defining our graduates as Berkeley Leaders who practice responsible business.
The DLPs are now ingrained in 180+ business processes, from student applications to staff evaluations to alumni-themed events.
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