How Executives Rank The World’s Best Business Schools In 2024

Wharton School

THE CONCLUSION

CEOWORLD made some strides with their 2024 business school ranking – but they still have a long way to go. The ranking has advantages. Notably, its sizable sample, global nature, and distinguished respondent pool make it potentially the most informative ranking in the field. Problem is, CEOWORLD undercuts its ranking’s value by taking half-measures with transparency, particularly in clearly defining what types of programs are evaluated, what is being measured, and how much weight each metric carries. Even more, the ranking would benefit from better targeting with its survey pool, to give greater credence to respondents who are closer to these institutions’ daily operations. Without these changes, the CEOWORLD Business School Ranking will remain a barometer of a business school’s brand reputation that falls short of its immense potential.

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