130. Growing Your Brand with Subcategories - With David Aaker by Derek Gehl published on 2021-07-13T15:12:54Z How do you create a strong brand in today’s world? A brand dominating your marketplace… A brand your customers love… A successful brand, even if you’re a “small” digital company, well... According to David Aaker - the “Father of Modern Branding” - there’s a new strategy. David is the best-selling author and award-winning Professor Emeritus of Marketing Strategy at the Berkeley-Haas School of Business. And he reveals a new branding strategy in this electrifying episode. If you’re looking for a powerful new way to position your brand - DOMINATING your field - you’ll love this episode. It’s packed with useful, practical tips you can apply to your brand today. Genre Business