Impact

Frustrated by traditional media's lack of actionable resources and underrepresented experiences in its coverage, the trio started Impact in June 2020. Primarily operating on Instagram, Impact is a digital destination that shares socially-impactful content to more than 10 million people each month. In the past 16 months, they've registered thousands of young voters and driven hundreds of thousands of petition signatures for individual campaigns (like Justice for George Floyd) and broader movements, such as climate change and abortion rights.