Twelve MBA student teams convened online last week to pitch marketing plans to sell smart Brita water filter products to a specific group of The Clorox Company consumers in the 2021 Clorox Case Competition.
The competition, hosted by the Berkeley Haas Marketing Club, was held virtually April 15-16. Wharton took first place, Berkeley Haas took second, and Cornell placed third.
The Berkeley Haas team included Brandon Ehlert, Emily Orr, Sachi Holla, Almas Sharif, and Shaan Arora, all MBA 22.
The competition grew out of a long-standing relationship between Berkeley Haas and The Clorox Company.
Mathilde De La Calle and Vaibhav Anand, both MBA 22, organized the competition. “We’re giving students the chance to really get to know The Clorox Company, its brand, and get access to information that you don’t get unless you work at the company,” Anand said.
Emily Orr, MBA 22, who’s pursuing brand management at Haas, said the competition pushed her to approach this challenge from both a marketing and consulting perspective. Her team pitched Brita+, water bottles that utilizes smart technology centered around hydration and sustainability.
Of the dozen teams that competed in round one, five teams moved on to the final round Friday for the chance to win $5,000 in prize money and interviews for full-time positions at Clorox. Second and third place winners received $3,000 and $1,000 respectively.