The 2016 Big Give fundraiser was the most successful ever, with a total of $1,255,345 raised for the Haas School of Business, almost double the amount raised last year.
Overall, UC Berkeley raised $11,678,195 from 9,656 gifts during Big Give, a 24-hour annual online fundraiser.
Event organizers thanked all the alumni, students, faculty, staff, and friends who donated, sent emails, and participated in a social media campaign with Big Give photos, posts, tweets and more tweets, comments and shares.
Berkeley-Haas undergraduate students created a video, sharing why they give back to the school. Students across Berkeley-Haas rallied classmates with social media posts, live events, and a cappella concerts in the courtyard. Overall, undergrads exceeded their participation goal for the day by an amazing 248% — winning $10,000 in prize money for Haas with the highest percentage of students giving more than the targeted goal.