Haas ranked #3 in the use of social media among U.S. business schools in a ranking published in the latest issue of BizEd, a magazine that covers business school education.
The ranking, in the November/December issue of BizEd, is part of a larger article on how social media is completely changing how business schools communicate with their students. BizEd is published by AACSB International, a member association for educational institutions with business programs and organizations devoted to advancing business education.
To benchmark each business school’s social media performance, BizEd looked at several metrics, including the number of Facebook fans; number of “people talking about this” on Facebook, a new metric that counts fans who like a page, comment or share or post, or RSVP to an event; profiles on Google Places, LinkedIn, and Google+, number of Twitter followers, Wikipedia entry, and links from the school’s website to its social media feeds.
Haas came in ahead of such top schools as Columbia, Booth, and Tuck. Harvard ranked first, and Wharton came in second.