Former Yahoo! Marketing Chief Offers Mentoring

David Riemer, former vice president of marketing for Yahoo!, has been appointed to serve a second year as a Haas School executive-in-residence and is particularly interested in mentoring more students, Dean Rich Lyons announced.

Riemer is available to talk with students during regular office hours, from noon to 2:00 p.m. every Tuesday in F555. He is also available by email at davidariemer@yahoo.com.

During his first year as a Haas executive-in-residence, Riemer helped dozens of students with business ideas, class projects, case competitions, and the Global Social Venture Competition. He also has provided career advice and helped students with networking efforts, among many other things.

In addition to mentoring students, Riemer's role as executive-in-residence involves giving guest lectures and coaching Haas@Work participants.

Outside of Haas, Riemer recently founded two companies: Box Out Industries to advise startups, especially in the consumer tech and Internet space, and a theater production company.

Riemer began his marketing career as an account executive at J. Walter Thompson in 1985 and later became President of JWT/West. He entered the Internet industry in 1998 as senior VP of marketing for Quokka Sports, an Internet sports network. He went on to work for Yahoo! in several senior marketing roles from 2002 to 2008, leading marketing for virtually all of the company’s products across its customer base of 500 million users.

More information about Riemer is available on his Haas faculty webpage.

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