Former Wall Street Journal Columnist to Talk on Millennials


Former Wall Street Journal columnist Ron Alsop, the author of a new book on the millennial generation, will speak at a panel discussion for faculty and staff of the Haas School and their UC Berkeley counterparts on Sept. 23.

Millennials — the generation of about 80 million babies born roughly between the early 1980s and early 1990s — have started to enter universities in recent years and bring new expectations into the admissions process, the classroom experience, and the workplace.

In addition to the panel discussion, Alsop will be available to meet with students during lunchtime on Thursday, Sept. 24. Interested students should contact Arline Wyler in the Dean’s Office at wyler@haas.berkeley.edu.

Alsop most recently penned the Wall Street Journal's MBA Track column and managed the MBA rankings. He is the author of the book The Trophy Kids Grow Up: How the Millennial Generation is Shaking up the Workplace, published in 2008. He previously spoke at Haas about his 2004 book The 18 Immutable Laws of Corporate Reputation.

The panel discussion for faculty and staff will focus on how UC Berkeley educators and administrators can better prepare millennials for future leadership positions. Alsop will be joined by the Haas School’s Erika Walker, executive director of the undergraduate program; Lisa Feldman, director of MBA recruiting; and Senior Lecturer Holly Schroth, as well as by Tom Devlin, director of the UC Berkeley Career Center, and Jonathan Poullard, assistant vice-chancellor for student affairs and dean of students. Jay Stowsky, senior assistant dean for instruction at Haas, will moderate the discussion.

The panel discussion will take place at the Bancroft Hotel, 2680 Bancroft Way, Berkeley, from 12:30 to 2:00 p.m. Registration for the panel discussion will begin on Monday, Aug. 31.

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