In addition to learning key strategy skills for today’s fast-pasted, competitive business landscape, participants in an upcoming Berkeley-Haas executive education course will hear of firsthand experiences of executives at some of the nation’s most inventive companies.
“What will make this particular offering of the course unique is we’re having various functional heads, such as a CTO and CIO, come to speak to participants,” says Professor Toby Stuart, a leading educator in corporate strategy and entrepreneurship, who is the faculty director of the Strategy in Competitive Markets course offered by the UC Berkeley Center for Executive Education at the Haas School.
Executives from a handful of Silicon Valley companies are expected to speak during the five-day course, which will run from May 12 to May 16 in Berkeley. The course also will cover such topics as corporate strategy, business models, collaboration across divisions, and innovation strategy.
So Sasaki, principal of the incubation business department of Global Brain Corp., an early-stage venture capital firm in Tokyo, came from overseas to attend the course last June.
"Joining this program was truly fabulous experience for me, in terms of its intensive coursework, massive information of selected business cases, and Professor Stuart's careful guidance throughout the course,” Sasaki said. “It was engaging, encouraging, and worth traveling abroad and physically being present at Berkeley. I recommend it to a person who is truly serious about strategic thinking. "
The course is recommended for vice presidents, general managers, and functional directors in sales, marketing, finance, operations, technology, human resources and other roles that impact company strategy. Haas alumni enjoy a 15 percent discount on all CEE classes.