Q&A: Teaching the business of Taylor Swift at Berkeley Haas

young woman with long curly dark hair
Miaad Madeline Bushala, BS 25, co-teaches a DeCal on Taylor Swift.

Miaad Madeline Bushala, BS 25, likes Taylor Swift’s music but doesn’t consider herself a die-hard “Swiftie.” What’s more intriguing to her is Taylor Swift’s evolution as a business leader who continues to top the music industry.

Bushala is now tapping into how the 14-time Grammy winner built her fortune, co-teaching a DeCal at Berkeley Haas called “Artistry & Entrepreneurship: Taylor’s Version” with Sofia Mei Lendahl, a sophomore Data Science and Statistics double major. The pair were in their fourth week of teaching the 13-week class when Bushala talked to Haas News.

You came to this class with both a musical and a business background.

Indeed, I did. I was a vocalist in the Popular Music Conservatory at the Orange County School of the Arts (OCSA) alongside my brother who is a fantastic drummer and my biggest musical inspiration. I attended Grammy Camp twice for vocal performance, a camp where high school students across the nation learn from and collaborate with music professionals.

My business background comes from watching and helping my parents with their real estate business, and then of course all that I’ve learned since being a student at Haas.

What interested you most about Taylor from a business perspective?

I heard somebody say that “nothing about Taylor Swift is an accident,” and I truly do believe that. Particularly as a business student, Taylor’s story has been so fascinating to me. At the end of the day, her songs, albums, merchandise, tours, etc. are all products, and for a product to have a life of almost 20 years not only says something about Taylor’s brilliance as an artist, but as a  businesswoman. With that, I am interested in unraveling all those pieces about her and seeing what made her the success that she’s become.

I heard somebody say that “nothing about Taylor Swift is an accident,” and I truly do believe that.

How did you meet Crystal Haryanto, BA 23 (Economics, Cognitive Science, & Public Policy), who founded this class?

Crystal and I met through Lizzie Coyle, director of Major Gifts at Haas. Lizzie shared the excitement of the Taylor Swift course in the business school and I was encouraged to consider joining the team as the team was also seeking a business perspective. I was supposed to study abroad this semester in Spain, but this was my sign to stay and do something that I’d never done before.

As a business student, how did you help shape the class syllabus?

Taylor Swift performing
Singer Taylor Swift (AP Photo/Nati Harnik)

I asked the hard questions—for every concept in our syllabus, I ensured that there was a viable link to business. We wanted students to view Taylor as an entrepreneur who differentiates herself within a market, manages customer acquisition and sustains customer loyalty, and impacts multiple economies. We wanted them to think about how, as future entrepreneurs and business leaders, to make their customers their biggest fans, like Taylor has done.

Can you give a few examples of how that plays out weekly in the class?

One of my ideas for our marketing unit was a deep dive into Taylor’s style evolution over her self-proclaimed eras, and how that has reinforced her principles of relatability and world building. While style was a more subtle signal that built up over time, I’ve also enjoyed speaking about her direct power moves. Last night, for instance, we discussed how Taylor negotiated her contract with AMC Theatres and took hold of the reins for the Eras Tour film project. She financed the film and received 57% of the movie profits. To me, that was her learning from the mistake she made when she was younger, when she signed over the masters to her music.

In business school, students study the importance of connection in building an authentic brand. How has Taylor become a master at that?

Taylor’s songwriting stands out on two primary levels. The first is that she puts her insecurities and struggles out there, emotionally stripping herself through art. The second is that she vividly weaves those vulnerabilities into stories. Unique structures, sonic devices, and figurative language add layered complexities to these stories that ensure that they are highly talked about among consumers as a hot commodity. These elements of songwriting craft also tailor each product to match the message it is sending, which strengthens its value to consumers. She’s able to create a dynamic, so people continue to feel like they can relate to her. She really knows her audience, and her songs cover every part of her ideal listener’s life.

What does Taylor teach us about how to lead?

Taylor’s grandmother, Marjorie, said it best: “Never be so kind, you forget to be clever / Never be so clever, you forget to be kind.”

Taylor shows us how to balance a good heart with strategic design. We bring it up in class—the bonuses that she gives her team and the ways that she gives back to the community. Philanthropy happens to also be a tax write off for her, but that isn’t a bad thing. I think people know when a brand is doing something that feels inauthentic, and that isn’t the case with Taylor.

I think people know when a brand is doing something that feels inauthentic, and that isn’t the case with Taylor.

Taylor has so much power. How do you see her using it to uplift women’s voices, big and small?

Taylor has spoken extensively on how navigating the industry as a woman is different than as a man, which she writes about in “The Man” and “mad woman.”

She wears clothes from small, women-owned businesses, which have seen huge jumps in customers and traction.

But arguably one of the biggest ways that Taylor has amplified women’s voices is when she was a victim of sexual assault and ended up suing her assaulter for a symbolic one dollar. For many women, especially young fans, hearing a beloved figure speak so openly about that emotional damage not only acknowledges their pain, but also models speaking out against intolerable behavior that has become normalized in our society.

I have to ask about her dating Travis Kelce and what that has done for her brand.

The question should be what dating Taylor Swift has done for Travis Kelce’s brand. We’ll discuss her influence in the NFL in class and perhaps the perceptions that come with being in a high-profile relationship.

How much longer do you think that Taylor will continue reinventing herself as an artist? Do you think she will be like Madonna, touring in her 60s?

A lot of artists, once they feel like they’ve reached a certain point, go off the grid. I don’t quite know, but I know this: Taylor will always be a songwriter. She’s even said that she would consider writing songs for other people at some point. She cites songwriting as her lifeline, passion, and purpose—singing and performing are extensions of that.

Note: Bushala and her team will present at the annual Berkeley Haas Alumni Conference on April 27. Registration is open.  

28th annual Women in Leadership conference to celebrate resilience 

At a time when the world—and especially the job market—is full of uncertainties, it can often seem impossible to rise above the challenges many women face, from the workplace to their personal lives. 

The 28th annual Women in Leadership conference aims to shed light on these challenges—and more specifically, the resilience that women exhibit. This year’s theme, “Leading with Resilience,” features speakers who will discuss their experiences in maintaining strength and overcoming adversity as women, from the personal to the professional to the physical. The conference will be held Saturday, Feb. 24, at the Haas School of Business, with an additional optional event the preceding evening at Ivy Room in Albany. 

“Thinking about the theme for this year, we wanted to focus on what was happening in the broader world and physical environment,” said conference co-organizer Jillian Geary, MBA 24. “And this topic of resilience kept coming up for a lot of us in the room.” 

Organized by the Women in Leadership club, the conference is one of the longest-running and highly attended events at Haas. 

The conference will feature speakers such as Yasi Baiani, co-founder and chief product officer at Raya; Shripriya Mahesh, founding partner at Spero Ventures; and more.

closeup of a female student
Jillian Geary

Geary, who worked for a diagnostics startup amid the pandemic, discussed how her background in health care helped inspire the conference themes of leadership and resilience. She noted that, especially during such a time of uncertainty, she discovered the importance of collaboration.“I think of this conference in a similar manner—that we are smarter when we come together and create an atmosphere for people to share the challenges they’ve been through, rather than solely share their biggest successes.” 

Co-organizer Alyssa D’Cunha, MBA 24, likewise noted that she hopes that the conference will help normalize difficult conversations surrounding hardship through a mixture of keynotes, a fireside chat, and panels on topics ranging from navigating male-dominated fields to living a balanced life.

She added that their ultimate goal is for attendees to leave the conference with a toolkit, having discovered their own resilience. 

close up of female student wearing blue shirt
Alyssa D’Cunha

D’Cunha, who has a background in mechanical and materials engineering, highlighted the significance of addressing how women can navigate and succeed in male-dominated industries. Kellie McElhaney, Haas lecturer and founding director of the Center for Equity, Gender, and Leadership, will lead a conference workshop on the topic.

“I remember having a less than ideal conversation about having reached parity already, and how there is no longer this equality or equity problem that we need to address going forward,” she said. “We want to talk about how you navigate conversations like that with your superiors and what it means to be equity fluent.” 

On Friday, Feb. 23, there will be a pre-conference “Story Slam,” inspired by Haas tradition of Story Salon, where students share their lived experiences with storytelling.

Conference tickets are available now.

What’s age got to do with it? 76-year-old MBA student “having the time of my life”

MBA student holding microphone
Neurologist Peter Fung came to Haas for an MBA to gain new leadership skills and financial expertise.

At a time of life when many of his peers are well into retirement, Peter C. Fung is having “the time of his life” as a student in the Berkeley Haas Executive MBA Program

But for Fung, 76, a retired neurologist and self-proclaimed lifelong learner, retirement was never an option. It’s the reason he wanted to earn an MBA and why he connected immediately to Students Always, one of the four Haas Defining Leadership Principles (DLP).

“Age is not important,” said Fung, EMBA 24, who sits on the El Camino Health District Board of Directors and for a decade led the hospital’s stroke program, which is named after him. “When we’re using our brains in thinking or learning new information, neuronal pathways from neuron to neuron are formed. This is the best anti-aging therapy. Just like an old car, you have to keep it running to keep it from rusting.”

Developing leadership skills

As a physician, Fung, an advocate for health, wellness, and disease prevention, has spent more than 35 years improving health care quality and access. Now, he’s running for an open seat on the Santa Clara Board of Supervisors, where he hopes to tap what he’s learned at Haas on the journey.

In the EMBA program, Fung said he’s developed leadership skills that he believes will help him stand out as a political candidate. He’s also gained new expertise in economics and data analysis—and a deeper understanding of organizational finance that he hopes to apply to overseeing the county’s budget and tackling the deficit.

group of MBA students in a classroom
Peter C. Fung (middle) said he is impressed that his classmates—busy with careers and young families—are all still learning new skills, pivoting to new jobs, starting companies, and helping each other.

He said he is impressed that his classmates—busy with careers and young families—are all committed to learning new skills, pivoting to new jobs, starting companies, and helping each other. 

“The cohort has been treating me as one of their own,” he said. “I was terrible with the computer, especially with Excel, when I started the program. But I was finally able to master this very powerful tool. I actually did quite well on my finals. I have enjoyed the challenge. It was a thrill.” 

Fung believes he brings something unique to the program. His classmates agree.

Abdus Sattar, EMBA 24, collaborated with Fung during a recent business policy immersion trip the cohort took to Washington D.C.  Their paper on “Medicare Drug Price Negotiation, “offered me an opportunity to delve into crucial healthcare topics,” said Sattar, who holds a PhD in electrical engineering. 

Saya Honda, EMBA 24, said that Fung “pushes us and encourages us to challenge ourselves.” She said Fung embodies all four of the Haas Defining Leadership Principles: He questions the status quo by being unafraid to ask questions; he shows confidence without attitude by using humor in public speaking; he’s a student always as the oldest person in the cohort and as someone who believes in the importance of education; and he’s questioning the status quo by running for county supervisor. 

A passion for learning

Originally from China and having grown up in Hong Kong, Fung came to the United States to study at the University of Michigan Medical School, where he became board-certified in internal medicine and neurology and also earned a master’s degree in neurochemistry and neuropharmacology. 

doctor at the hospital standing in lobby
Dr. Fung sits on on the El Camino Health District Board of Directors and for a decade led the hospital’s stroke program, which is named after him.

“His passion for learning is not only impressive but also infectious,” said Elizabeth Stanners, executive director of the Haas Executive MBA program.

When a professor recommended a PhD program, Fung’s wife, who missed living in Asia and warmer weather, balked. “She said, ‘We’re going to move to California.’ he said. “That pretty much was an ultimatum. So we came to San Jose, where I was the only neurologist in my area of the city.” 

For Fung, 1996 proved a turning point in life after his mother had a devastating stroke that left her paralyzed on one side and unable to speak. Fung managed to consult with the chief of the stroke program at Stanford about a new drug called tPA, which his mother received. “The next day, she asked, ‘Why am I here?’ Her arm was no longer paralyzed, and she was speaking fluently,” Fung recalled.

Running for supervisor

After that experience, Fung decided to study strokes, immersing himself in articles and at conferences for a decade. Along the way, he became the first physician in the Bay Area to be board-certified in stroke neurology. “I thought I would work as a stroke and vascular neurologist for the rest of my life,” he said. “But then, I started thinking about what else I could do.” 

Running for office was part of that plan, to expand his commitment to improving access to care for everyone. Earlier in his career, Fung served as co-director of the El Camino Health Chinese Health Initiative, to provide education and access to the Asian community. The initiative is now the largest nonprofit organization catering to Chinese patients in California. 

In 2014, he ran for the El Camino Healthcare District, which manages the budget for the district’s hospitals. The Santa Clara Board of Supervisors is the next step, where his work would have impact on a larger population.

If elected, he said he’d tap into the DLPs to help with decision making in critical areas that are top of mind for constituents: crime, safety, healthcare, inflation, education, and housing. “After thorough research and analysis, I would delve deeply into the issues at hand, engaging with fellow political leaders to gain diverse perspectives, and to develop well-informed and practical solutions,” he said.

Meanwhile, Fung is looking forward to adding an MBA to a long list of accomplishments.

“If I’m the oldest student to graduate successfully from Haas, and I go on to make a meaningful life after graduation, that will be something to write about,” he said. “That’s my goal.”

Cutting-edge climate tech takes the stage at 2023 C2M Climate Tech Summit

The C2M summit, held at Spieker Forum in Chou Hall on Dec. 1, brought together eight UC Berkeley graduate student teams (including many Berkeley Haas MBA students). All photos: Jim Block

Promising climate technologies that address everything from water desalination to Earth element extraction to lightening-fast battery charging took center stage at the 2023 Cleantech to Market (C2M) Climate Tech Summit.

The summit, held at Spieker Forum in Chou Hall on Dec. 1, brought together eight UC Berkeley graduate student teams who presented their findings from a year’s work on entrepreneurial projects for C2M company founders. Each team spent nearly 1,000 hours working with founders, assessing new technologies, and investigating paths to commercialization. 

Brian Steel, co-director of the C2M program, which is part of the Energy Institute at Haas, called this year’s summit the most successful to date and reflected on C2M’s growth since its 2008 founding. 

“One of the things that’s so energizing for us as faculty is that the students come to us now with such wonderful depth and breadth of knowledge because cleantech has been around for so long. We feel so fortunate that the world has caught up with the sustainability work we have been doing for 15 years.”

One of the things that’s so energizing for us as faculty is that the students come to us now with such wonderful depth and breadth of knowledge because cleantech has been around for so long. — C2M co-director Brian Steel.

A total of $70,000 in MetLife Climate Solution Awards was awarded to three startups, who were supported by three C2M teams. The three teams honored during the summit were:

  • ChemFinity Technologies, which produces high-performing, highly modular porous polymer materials, won $40,000. The team included Chris Burke, MBA 24; Ethan Pezoulas, PhD 26 (chemistry); Kosuke “Taka” Takaishi, MBA 24; Matt Witkin, MBA 24; Mingxin Jia, PhD 24 (mechanical engineering); and Peter Pang, MBA 24. (The team also received the annual Hasler Cleantech to Market Award, given to the audience favorite.)

    Left to right: Kosuke “Taka” Takaishi, MBA 24, explains the catalytic converter recycling process alongside PhD student Ethan Pezoulas and Matt Witkin, MBA 24.


    The students worked with Brooklyn-based ChemFinity co-founders CEO Adam Uliana and CTO Ever Velasquez, both PhD 22 (chemical engineering). Uliana described the membrane filters the company built as “atomic catchers mitts that are designed to capture just one type of molecule and can be used to tackle water desalination or mineral recovery.”

    Witkin, who worked in economic consulting on decarbonization projects before coming to Haas, said that he mentioned Cleantech to Market in his application essay, as “the perfect course where I could help these innovative climate companies find and scale their impact.”

    “It was an honor working alongside Adam from ChemFinity and my C2M classmates as we considered how ChemFinity could apply and grow its impressive separation technology,” Witkin said.

    six haas students wearing suits in front of a large check
    The first-place ChemFinity team: (left to right) Chris Burke, MBA 24, Kosuke “Taka” Takaishi, MBA 24, Mingxin Jia, PhD 24 (mechanical engineering), Peter Pang, MBA 24, Matt Witkin, MBA 24, Ethan Pezoulas, PhD 26 (chemistry).
  • REEgen, which works to reduce the environmental impact of rare Earth element production, which won $20,000. The team included Carlos Vial, MBA 24; Francisco Aguilar Cisneros, MPP 24; Jeffrey Harris, MBA 24; Kelly McGonigle, MBA 24; Orion Cohen, PhD 24 (physical chemistry); and Sho Tatsuno, MBA 24 (MBA Exchange Program, Columbia Business School). The United States now imports more than 80% of its rare earth needs from China, said Alexa Schmitz, CEO of Ithaca, NY-based REEgen. REEgen is creating a new kind of rare Earth element production using bacteria to leach, recover, and purify rare Earth elements domestically.

    six students wearing business suits holding a large check
    Team REEgen: (left to right) Francisco Aguilar, MPP24, Sho Tatsuno, MBA 24, Orion Cohen,  PhD 24, Kelly McGonigle, MBA 24, Jeffrey Harris, MBA 24, and Carlos Vial, MBA 24.
  • Tyfast, a battery technology startup, which won $10,000. The team included Ankita Singh, EWMBA 24; Erik Better, MBA 24; Nicholas Landgraf, EWMBA 24; and Sterling Root, EWMBA 25. Tyfast builds high-performance lithium ion batteries “to make diesel engines obsolete in construction equipment,” said Tyfast CEO GJ la O’, BS 01, (materials science & engineering). San Mateo-based Tyfast uses a raw material that enables a new class of rechargeable battery, promising to deliver 10 times the power and cycle life with energy density exceeding commercial lithium iron phosphate (LFP) technology.
four students wearing business suits holding a large check
Team Tyfast: (left to right) Erik Better, MBA 24, Nick Landgraf, EWMBA 24, Ankita Singh, EWMBA 24, Sterling Root, EWMBA 25.

Steel said he’s grateful to all of those who support the program, in particular the C2M alumni who return to Haas to serve as coaches, mentors, judges, or speakers—or just to enjoy being a part of the audience.

This year’s event kicked off with speaker Ryan Hanley, C2M 10 and MBA 11, the founder and CEO of Equilibrium Energy, a 100-employee climate technology startup. Barbara Burger, MBA 94, energy director, advisor, and innovator, and former president of Chevron Technology Ventures, also joined a fireside chat with Harshita Mira Venkatesh, MBA 11, who participated in C2M in 2020 and is one of the first business fellows at Breakthrough Energy, founded by Bill Gates in 2015.

“It’s always gratifying to have alumni who were on stage last year come back to support this year’s teams,” Steel said. “People who have been coming to the summit for years appreciate that we keep raising the bar: that our students’ presentations keep getting better and better. It’s very rewarding to have that acknowledgement and appreciation.”

Ginny Whitelow, a director at MetLife, worked with the C2M program as a mentor. “These UC Berkeley students have been so amazing to partner with and have given me an added sense of purpose in my work at MetLife that goes beyond my day to day job,” she said. 

UC LAUNCH teams gear up for Demo Day pitches

drone shot of Chou Hall and campus
2023 Demo Day will be held in Chou Hall.

Student-led startup teams tackling a diverse range of challenges—from carbon emissions to the use of AI in education—will come together to pitch this week at the University of California LAUNCH Accelerator’s Fall 2023 Demo Day

The event, a chance for startups to pitch their ventures to a panel of judges, will be held Thursday, Nov. 30, at Spieker Forum in Chou Hall. All eight finalists will compete for up to $50,000 in non-dilutive funding.

Rhonda Shrader, MBA 96, executive director of the Berkeley Haas Entrepreneurship Program, noted the strong turnout of women this year.

“For the first time in UC LAUNCH history, seven of the eight finalists have at least one female co-founder,” she said. “We are super excited to celebrate them on Demo Day.” 

Scaling a company

The UC LAUNCH program guides students through the steps of scaling a company using the lean methodology, with mentorship provided by experts in the field. All teams must include at least one current UC student, alum, or faculty member. More than 250 startups that have participated in the program have gone on to raise more than $1.4 billion collectively, according to UC LAUNCH organizers.

This year’s finalists include CarbonSustain, providing a way for companies to efficiently track and analyze carbon emissions. 

man wearing a light blue shirt standing in front of a tree
Paul Bryzek, MBA 24

Co-founder Paul Bryzek, MBA 24, said the team interviewed more than 85 potential customers, competitors, business owners, and subject matter experts while in UC LAUNCH. “Our interviews yielded 10 potential customers, three distinct customer target groups, an understanding of their willingness to pay, and gaps with the existing solutions,” he said. “We’re grateful for the mentorship from Rhonda Shrader and the UC LAUNCH volunteers who helped us to achieve product-market fit.”

Finalist Rumi’s platform helps schools integrate AI to enhance student learning through writing. 

Co-founder Mohammad Hossein Ghasemzadeh, MIMS 16, said the team did extensive research in forming the startup and believes that AI will play a key role in the future of education. “We’ve talked with over 150 instructors across the country, and we’re very excited to share our story and provide some insights into what the future of AI in education will look like,” he said.

Eight finalists pitching

Other LAUNCH finalists include OmBiome, a regenerative health company creating algae-based products for oral and gut health; Rely, simplifying property management for landlords and offers renters a comprehensive real estate meta-search engine; Materri, a materials marketplace focused on sustainable materials for footwear and apparel; Insta Chef, which is providing nutritious, easy-to-prepare meals to senior living facilities; Essence Labs, an AI-powered platform optimizing work schedules for female employees based on hormonal cycles; and AidRx, providing custom AI charting solutions to ease the documentation burden for pharmacists and other non physician clinicians.

The judging panel includes Ben Goldfein of WilmerHale, Jed Katz of Javelin Venture Partners, and Kat Mañalac of Y Combinator.

Register to attend Demo Day.

Berkeley Haas veterans reflect on service and journey that led to Haas

This Veterans Day, we asked some of the many veterans in our community to share their stories. 

Phil Ickes didn’t come from a military family. But a desire to explore the world—and make it a safer place–drew him to join the U.S. Army.

man with white shirt wearing a blazer and tie
Phil Ickes, MBA 24

Ickes, MBA 24, began his military career as an undergraduate in the ROTC program at the University of Pittsburgh. Between his junior and senior years, he studied Arabic in Jordan and volunteered at Syrian refugee camps, which he describes as a turning point.

“One weekend, I met a family that had been severely wounded by a car bomb while they were still living in Syria,” said Ickes, who grew up outside Pittsburgh. “Meeting that family made me feel compelled to do something about it.”

After graduating, Ickes joined the U.S Army, training in the Naval School Explosive Ordnance Disposal (EOD), a school jointly run by the Army, Navy, Air Force, and Marine Corps. Working as s a platoon leader, his team supported the U.S. Secret Service, protecting several presidents, vice presidents, and foreign dignitaries. 

As an EOD operations manager, he later directed an operations cell that supported more than 600 soldiers in full-spectrum bomb disposal.

In 2021, Ickes traveled to Syria and Iraq as an EOD company commander. “That experience definitely left me feeling like I left the world better than I found it,” Ickes says. “The act of disarming bombs and rendering explosive devices safe and leaving communities overseas safer than I found them was definitely very rewarding.”

Man in sunglasses wearing camouflage jacket and pants and green helmet
Phil Ickes helped to detonate bombs around the world while serving in the U.S. Army.

Working with robotics and machine learning in the military piqued his interest in tech, and drew him to apply to Haas, where he’s working toward a career in technical product management. 

Last summer, he interned at San Mateo-based drone startup Skydio. He said he believes drones have the potential to benefit fields including law enforcement, infrastructure inspections, mapping, and commercial delivery.

“I like products that make people or businesses’ lives easier or more efficient,” he said. “Usually these products are at the intersection of software and hardware.”

On making the transition from military life to an MBA program, Ickes said he immediately found a collaborative spirit and welcoming environment at Haas. 

“Everyone is ambitious yet laid back,” he says. “Nobody takes themselves too seriously.”  

“Join the Navy, see the world”

Just after turning 30, while working as an accountant in Santa Barbara, Emily Hawkins decided she wanted something more in life. 

“It was a great job, but it kind of felt like I was lacking purpose, and it was at that time in your life where your friends are settling down and having families,” said Hawkins, MBA 24. 

Emily Hawkins went from boot camp to an aircraft carrier and a seven-month deployment off the coast of Japan in 2010 and 2011.

She’d always been interested in the military and, after some research and inspired by the slogan “join the Navy, see the world,” she decided to enlist. 

“My plan was to enlist for one term, which is four years, learn some new skills, have an adventure, be part of something bigger than what I had been doing, and then return to what I thought of as my normal life,” Hawkins said.

Adventure is what she got. Hawkins went straight from boot camp to an aircraft carrier and a seven-month deployment off the coast of Japan in 2010 and 2011.

Hawkins and her team were called in to help with the Fukushima nuclear accident in 2011. “I had a chance to participate in the humanitarian operation, and it was amazing, and it kind of broadened my perspective of what a career in the military could be, and I was hooked,” Hawkins says. “And that was about 14 years ago.”

Hawkins is still serving in the Navy while earning her MBA, but her role has shifted from working on an aircraft carrier to serving as an officer in supply, logistics, and financial management. 

While she was accepted to three MBA programs, she chose Haas due to the support of the school’s Veterans Club. “They were by far the most engaged in terms of helping you with your resume, reviewing your essays, talking to you pre- and post-interview,” Hawkins says. “They were so engaged and so supportive that I knew there would be a good community for me.”

Veterans Day, for Hawkins, is a time to reflect. “It’s a time to think about how we as a society view military veterans and the programs we provide for them in terms of education, transition programs, and medical care.”

Berkeley Haas names 2023 Finance Fellows

The 2023 Finance Fellows: Back row (left to right): Erik Swisher, Renzo Viale Paiva, Gauri Deshpande , Marya Unwala, Martin Lima;  front row (left to right) Rogerio Rios, Venky Vuppalapati, Yvonne Mondragón, Isabella Fantini, Hector Alamillo, Daniel Espinoza Birman. Photo: Jim Block

When Yvonne Mondragón finished the Berkeley Haas undergraduate program in 2016, she worked for seven years in finance, planning a long-term career in investment banking.

“I knew I wanted to come back to school in order to pivot into investment banking and work in banking at the highest level,” she said.

Mondragón, MBA 25, is now well on her way, as one of 11 first-year full-time Haas MBA students named among Haas’ 2023 Finance Fellows.

As fellows, the students receive a scholarship award and are assigned mentors—Haas alumni working in finance, including recent graduates and senior executives.

The 2023 fellows include:  

  • Mondragón, for the C&J White Fellowship in Finance.
  • Isabella Fantini, Renzo Viale Paiva, Marya Unwala, and Martin Lima for entrepreneurial finance.  
  • Venky Vuppalapati, Gauri Deshpande, Hector Alamillo, and Erik Swisher for investment banking. 
  • Daniel Espinoza Birman and Rogério Rios for private equity and investment management.

About 45% of these new fellows are international, reflecting the percentage of the overall MBA class, said William Rindfuss, managing director for Strategic Programs with the Haas Finance Group. Several of the students bring work experience in different finance sectors from their home countries, and are looking to pivot to larger sectors in the U.S. 

Vuppalapati, who is from India, said he’s drawn to the excitement of technology investment banking, and closely tracks how world events, the day’s news, and government policy impact financial markets.

“When I think of investment banking, I also think about how much any one deal can impact different people and different industries,” he said. “Tech has the largest impact, so it feels like a great fit.”

Rios, originally from Brazil, said he’s fascinated by innovation in health care, which led him to pursue a MBA/MPH degree.

“Innovation and technology are going to shape the future, and I want to be in a place that would not only give me an opportunity to be close to financial markets but also provide a solid understanding of how business and tech intersect with health care.”

Inspired by the four Berkeley Haas Defining Leadership Principles—Question the Status Quo; Confidence Without Attitude; Students Always; and Beyond Yourself—Rios added that he is seeking to make an impact on the world and give back to his family.

“I’m a first-generation student, so a lot of my efforts are in the spirit of giving back to them and to my community,” he said.

Mondragón, who is also a first-generation college student, said she hopes to serve as a role model.

“Having someone who looks like me in the finance space is so important,” she said.  “I have the lived experience of someone who did not benefit from this space. I grew up not having much access to any of the knowledge that I have now.”

Fantini said she is coupling passions for both technology and venture capital at Haas—and adding a lifelong interest in the food supply chain.

 “Haas has such an amazing focus on sustainability and food,” Fantini said. “I knew I could stay connected to Silicon Valley, stay connected to venture, and get even more connected to food resources by coming here for an MBA.”