Content Creators Leave Social Networks When Messaging Gets Too Easy

It’s not much harder or more expensive to send a tweet or a Facebook post to hundreds or even thousands of people than to just a handful. So you’d think that the ease of communicating with lots of people via social networks would result in more and more people sharing their thoughts, political views, and cat videos.

But that’s not the case, says Associate Professor Zsolt Katona at UC Berkeley’s Haas School of Business (pictured, left). The flood of tweets and posts washing across cyberspace has created a huge imbalance in the number of people creating content and the number of people who receive it. That imbalance stems from some content creators giving up on actively contributing to social networks, while others choose to send out more and more messages to users in an effort to be noticed.

In a new research paper, Competing for Attention in Social Communication Markets, Katona and co-author Ganesh Iyer, Edgar F. Kaiser Chair in Business Administration at Berkeley-Haas, (pictured, right) suggest a seemingly counter-intuitive thesis: The cheaper and easier it becomes to reach large numbers of people via social media, the fewer “content creators” choose to participate and the more cluttered the networks become.  If it were as difficult to post messages to large numbers of people as it was just a few years ago – before the rise of mobile messaging apps — more users would create content.

Although more and more people are participating in social networking, a smaller percentage of users are actively creating and sharing content. Industry reports estimate that just 10 percent of Twitter users broadcast 90 percent of the network’s tweets, while only a tiny fraction of the 55 million users who blog post daily, notes Katona.

The relative scarcity of message creators has been noticed before. But what hasn’t been understood are the mechanisms responsible for the imbalance of senders and receivers and the implications for the social networking industry.

The research suggests that social networking is a bit like a market: People who create and send content are investing effort to win customers–in this case the “receivers” who will view their content.

But unlike businesses that use social networking as a marketing tool, individual senders aren’t looking for a definable economic reward. They want status, or the satisfaction of being heard. Instead of actual sales, senders measure their payoff by the number of receivers who listen to them, while the effort required to reach them is the cost of sales, say the researchers.

Social distance between senders and receivers largely determines the effort required to reach them. If a social network is small, and each sender targets just a few receivers, there’s not much competition for attention; receivers aren’t getting many messages.  On the other hand, senders aren’t getting a large payoff so they only make a minimal effort to be heard.

That changes when senders attempt to increase their payoff by targeting people who are more socially distant. Receivers, who once were the recipient of messages from only a few senders, are now targeted by many senders, leading to increased competition for attention. And the more distant the receiver, the harder it is for the sender to craft relevant messages, say the researchers.

As competition grows, some senders decide the payoff isn’t worth the trouble and drop out, and others decide not to enter the market, which explains why the proportion of senders to receivers is so low. It may also explain why some users turn away from popular social networks and are looking for more intimate places to share items with just a handful of people, say the researchers.

Facebook recognized this trend and modified its algorithms to present users with more news from people who are close to them. There have even been attempts to create new, more intimate social networks from scratch, although they have so far met with limited success.

When messaging costs go down, senders decide they can target more and more people and compete with other senders by sending messages more frequently. “But what is interesting is senders are worse off by making this choice,” say Iyer and Katona. Too much messaging creates clutter and lowers payoffs for everyone in the market.

When the cost and difficulty of messaging increases, senders have less incentive to compete by creating a flood of messages. That, in turn, makes it more likely that users will read a sender’s message, meaning his or her payoff is higher and senders are more likely to stay in the network.

The paper’s conclusions are based on mathematical modeling of social networking behavior along with an analysis of empirical data from a 2011 study of real-world social networks in a French primary school. It will be published in Management Science later this year.

It’s not much harder or more expensive to send a tweet or a Facebook post to hundreds or even thousands of people than to just a handful. So you’d think that the ease of communicating with lots of people via social networks would result in more and more people sharing their thoughts, political views, and cat videos.

But that’s not the case, say Associate Prof. Zsolt Katona and Prof. Ganesh Iyer at UC Berkeley’s Haas School of Business.

Berkeley MBA Ranks in the Top 10 Worldwide

The Berkeley MBA ranked #10 in the world, and #7 in the U.S., in the Financial Times Global MBA Ranking of full-time programs published today. Faculty research ranked #6 again worldwide.

In the specialty rankings, the Berkeley MBA ranked #2 for e-business, #3 for CSR/ethics, and #4 for entrepreneurship worldwide. Haas also ranked #10 for its MBA placement success and whether alumni would recommend their program.

Data for the ranking is gathered from an alumni survey of the full-time MBA Class of 2011 and from participating schools.

Alumni responses inform eight criteria that together contribute 59% of the ranking’s weight. The first two criteria reflect alumni incomes three years after graduation, which together account for 40% of the ranking. Eleven criteria are calculated from school data, accounting for 31% of the final ranking. These measure the diversity of the faculty, board members, and students by gender and nationality, and the international reach of the MBA.

The research rank, which accounts for 10% of the ranking, is calculated according to the number of articles by full-time faculty in 45 internationally recognized academic and practitioner journals. The rank combines the number of publications from January 2012 to October 2014, with the number weighted relative to the size of each faculty.

Information collated by the FT in the past three years is used for alumni-informed criteria. Responses from the 2015 survey carry 50% of total weight, and those from 2014 and 2013 25%.

In 2014, the Berkeley MBA ranked #11 worldwide and #8 among US schools. In 2011, the Berkeley MBA ranked #25 and has risen steadily since.

“A main driver of the rise is our graduates' improved earnings growth,” said Dean Rich Lyons. “Over the last five years our graduates have demonstrated a significant growth in salaries three years post graduation." 

In addition to rankings, Berkeley-Haas also uses an internal measure of relative reputation based on how many students who also have been admitted at other schools choose Haas. By that measure Haas is tied for 6th.

See full report.

MBAs

Berkeley-Haas Makes Top Ten in Two Rankings

The Full-time Berkeley MBA Program ranked #10 in Poets & Quants meta ranking, published on Nov. 26. The program also ranked #10 in 2013.

The ranking is based on the results of five previously published rankings: U.S. News & World ReportForbesBloomberg Businessweek, The Financial Times, and The Economist.

“Each ranking is separately weighted to account for our view of their authority and credibility,” writes Poets & Quants. “U.S. News is given a weight of 35%, Forbes, 25%, while both the FT and Businessweek is given a 15% weight, and The Economist, 10% weight.”

In comparison, the school’s own market‐based measure of relative reputation ‐‐ bilateral win rates when both Haas and a competitor admit the same person — puts Haas tied for 6th.

Read the full report here.

Meantime, Haas ranked as the 8th most innovative business school in the US, according to an article published in BusinessManagementDegree.net on December 1.

The ranking cites, among other factors, the school’s Institute of Business Innovation, its selective MBA admissions process, and its fresh-thinking approach.

According to the article, “Haas’ MBA program is designed to help turn students themselves into innovative leaders, with a compulsory applied innovation course giving them the chance to gain real-world experience of problem-solving within major consultancies.”

 

 

Haas Does Well in Three New Rankings

Berkeley-Haas ranked highly in recent new rankings from Poets & Quants, College Choice, and US News & World Report. These new rankings measured aspects ranging from MBA pay over a 20-year period to college reputation and research to MBA job opportunities.

The Berkeley MBA program ranked #4 in a ranking of the most lucrative full-time MBA programs by Poets & Quants. Poets & Quants conducted the ranking based on data collected from MBA alumni by Payscale. PayScale used its database of MBA graduates at the top 50 U.S. schools to calculate an estimate of median pay and bonus over the entire 20-year span. The Berkeley MBA pay over 20 years, according to Payscale, was $2,858,000. Read the full report here.

Berkeley-Haas also ranked #4 in a ranking by College Choice. The ranking is based on data related to the number of startups and job opportunities associated with each school, existing reputations, and the number of opportunities calculated against class size. The ranking was publicized by Businessweek on October 15. Read the full report here.

US News & World Report released its inaugural ranking of the best global universities on October 28. UC Berkeley ranked #3 in the world, based on 10 indicators that measure academic research performance and global and regional reputations. US News also provided subject ranking, in which Berkeley ranked #6 for economics and business based on research and reputation in those fields. Read the full report here.

Berkeley MBA Programs Rank in The Top Ten

The Economist Which MBAThe full-time Berkeley MBA program ranked #5 among US schools in the Economist Which MBA, published on Friday (10/10), and #7 globally.

The ranking focuses on four indicators: open new career opportunities (35%), professional development/education experience (35%), increase in salary (20%), and potential to network (10%).

The ranking is based 80% on school–provided data and 20% on a poll of students and recent alumni. The Economist also factors in the results of the prior two rankings, using a weighting of 20% of the 2012 score, 30% of the 2013 score and 50% of the 2014 score. In 2013, the Berkeley MBA ranked #3, in 2012, #6.

Stanford GSB ranked #9 in the 2014 ranking.

Read full report at http://www.economist.com/news/business/21623673-graduates-worlds-leading-business-schools-investment-banking-out-and-consulting

Princeton Review

The full-time Berkeley MBA program was named in the top ten of several categories of the Princeton Review, which went public on October 7. They are:

#5 for toughest to get into (based on GMAT and GPA scores and percent of applicants accepted into the program)

#8 for career prospects (based on average starting salary and percent of students employed within three months of graduation, as well as responses from a student survey)

#8 for best professors (based on student survey responses on teaching quality and faculty accessibility)

The rankings are based on surveys of more than 21,600 students at 296 business schools and data provided by participating business schools.

Full report at http://www.princetonreview.com/business-school.aspx.

Hacker Named Director of Student Affairs for PhD Program

Melissa Hacker, BA 02, the new director of student affairs for the Berkeley-Haas PhD program, brings a wealth of graduate program experience and a depth of financial expertise to her new role.

Hacker succeeds Kim Guilfoyle, who retired after nine years in the job. Hacker started at Haas Aug. 18th.

Hacker, who grew up in San Francisco, spent more than seven years as undergraduate and graduate student services advisor in the UC Berkeley Department of Music. As graduate advisor, she worked closely with all 55 PhD students on all aspects of the graduate program, guiding them through the qualifying exams, degree requirements, and dissertation filings. 

She also managed multi-year financial packages and fellowships.  In addition to developing financial projections to determine funding and yield strategies, she also evaluated and advised on fellowship nominees.

Most recently, Hacker served as program administrator with the Center for Jewish Studies at UC Berkeley, where she directed operational, administrative, and financial functions for the Center.

Senior Assistant Dean for Instruction Jay Stowsky and PhD Program Director Martin Lettau appointed Hacker.

Stowsky says he was impressed by her proven ability to manage the complicated structure of Berkeley’s music department, where she oversaw three PhD student concentrations. “Melissa is used to managing in a complex environment, where there are different subject matter groups, as well as a need to work to attract external resources,” he says. 

Last year, Dean Rich Lyons established a new financial model to strengthen the PhD program. Enrollment this year is up to 79 total students in six fields of study: accounting, business and public policy, finance, marketing, management of organizations, and real estate.

“That structure needs to be managed by the director and we’re confident that Melissa will keep the program strong,” Stowsky says, adding that Hacker will benefit from a strong Berkeley campus network she’s built over the years, as well as the guidance she received from having Guilfoyle as her staff mentor in the staff Mentorship Program. “She learned from the very best,” he says.

As director of student affairs, Hacker, who works closely with Assistant Director Bradley Jong, oversees academic advising, financial aid, recruitment, and PhD admissions. Hacker will also advise the associate dean, group chairs, and faculty in areas needing clarification or review and in identifying solutions to new challenges in the PhD program.

The incoming class of 14 PhD students is a diverse group, half international, with students hailing from China, Pakistan, Israel, the Netherlands and Russia. They enter Haas from institutions including UC Berkeley, the University of Chicago, Northwestern, Columbia, Ben-Gurion University of the Negev, Tsinghua University, and the London School of Economics. About 36 percent of the class is comprised of women.

Tammy Smith, First Openly Gay U.S. General, to Speak on Leadership in High-Stakes Environments

Tammy Smith, a Brigadier General in the U.S. Army Reserve and the first openly gay U.S. general, will speak on leadership within high-stakes environments on Sept. 22 at Haas.

Gen. Smith’s talk, part of the Dean’s Speaker Series, will be held at 7:30 p.m. in the Andersen Auditorium. The event is co-sponsored by Veterans at Haas, Q@Haas, and Women in Leadership (WIL).

The event is free and open to the Haas community. Registration is required.

Gen. Smith made history when she was promoted to Brigadier General in 2012, and she's continued to break ground in bringing the Army into the 21st century.

Gen. Smith, who spent a year of her 26-year career in Afghanistan during the war, will speak on leading within chaotic environments. As a woman within a historically male-dominated organization, Gen. Smith can address navigating gender and role. And as an openly gay leader in the military—where "don't ask, don't tell" was the policy until 2011—she can share her experience of combining leadership with an open, authentic expression of self.

Additional Dean’s Speaker Series events this fall include Deanna Berkeley, the president of Alice + Olivia (Oct. 16); Janet Napolitano, president of the University of California and former United States Secretary of Homeland Security (Nov. 4); and Biz Stone, co-founder and CEO of Jelly Industries, and co-founder of Twitter (Nov. 6).

Also planned is a panel discussion on Income Inequality in the 21st Century, on Tuesday, October 14, at 7:30 p.m. in the Wells Fargo Room.

Speakers will include Emmanuel Saez, professor of Economics at the University of California, UC Berkeley; Laura Tyson, professor of Business Administration and Economics, Haas School of Business; and Rich Lyons, dean of the Haas School of Business.

The Dean’s Speaker Series focuses on distinguished leadership, specifically how leaders succeed by helping to create organizations where innovation is allowed to flourish. The series is made possible by the Mary Josephine Hicks Distinguished Speaker Series Fund.

Study Links Honesty to Prefrontal Region of the Brain

Are humans programmed to tell the truth? Not when lying is advantageous, says a new study led by Assistant Professor Ming Hsu at UC Berkeley’s Haas School of Business. The report ties honesty to a region of the brain that exerts control over automatic impulses.

Hsu, who heads the Neuroeconomics Laboratory at the Haas School of Business and holds a joint appointment with the Helen Wills Neuroscience Institute, said the results, just published in the journal Nature Neuroscience, indicate that willpower is necessary for honesty when it is personally advantageous to lie.

It is well-established that the brain’s dorsolateral prefrontal cortex is important for exerting control over impulses, but the role of this region in honesty and deception has been a matter of debate.

“So far, studies investigating the role of the dorsolateral prefrontal cortex in honesty have primarily used correlational methods, like neuroimaging,” said study co-author Adrianna Jenkins of the Neuroeconomics Laboratory. “So it hasn’t been clear whether this region is involved in curbing honesty or enabling it.” Hsu and his research team explored this question by studying three groups of patients: one with focal brain damage to the dorsolateral prefrontal cortex, one with damage to a different region of the brain and a control group with healthy brains. The groups otherwise generally matched each other in age and gender.

The groups engaged in two games. Both involved decisions about how much money to take for oneself or to give to an anonymous recipient, but only one game involved honesty.

In one game, participants simply chose one of two payment options to implement. For example, with options to take $10 and give $5 to another person or take $5 and give $10, the selfish move would be to choose the first option. The other game was identical except that, instead of choosing an option directly, the participant had to send a message to the other recipient stating “Option A is better for you” or “Option B is better for you.” The other person would then choose between the two options. In this game, the selfish move involved sending a dishonest message, misleading the other participant for personal gain.

In the game not involving honesty, the behavior of patients with dorsolateral prefrontal cortex damage was indistinguishable from that of the control groups. However, in the game involving honesty, the patients with damage in that region of the brain were more willing than the other groups to lie in order to benefit monetarily.

“The fact that dorsolateral prefrontal cortex patients were less able to implement honesty points to a causal role for DLPFC enabling honesty behavior,” Hsu explained. “And because DLPFC is known to be involved in control over automatic impulses, this suggests that being honest when it’s advantageous for you to lie requires control.”

Hsu noted that the study, using tools from cognitive neuroscience, behavioral economics and theoretical biology, has significant implications for understanding social interaction and cooperation within business organizations and beyond.

Hsu’s research team included Jenkins and Eric Set from the Neuroeconomics Laboratory, Donatella Scabini and Robert Knight from the Knight Laboratory in UC Berkeley’s psychology department and Pearl Chiu, Brooks King-Casas, and lead author Lusha Zhu from Virginia Tech’s Carilion Research Institute.

Most Entrepreneurs Aren’t Like Steve Jobs

Leaving one’s job to become an entrepreneur is inarguably risky. But it may not be the fear of risk that makes entrepreneurs more determined to succeed. A new study finds entrepreneurs are also concerned about what they might lose in the transition from steady employment to startup.

In Entrepreneurship and Loss-Aversion in a Winner-Take-All Society, Prof. John Morgan and co-author Dana Sisak, assistant professor at the Erasmus University Rotterdam, focused on the powerful impact of loss aversion.

Loss aversion, or the fear of losing one’s salary at a full-time job, along with its prestige, is directly linked to the amount of effort an entrepreneur puts into a startup. Loss aversion, the researchers found, is what drives most entrepreneurs, not a love of risk.

“There is a view that entrepreneurs are often overconfident gamblers, who thrive on risk, yet there is little evidence to support this view,” says Morgan, who studies competition in online markets at the University of California, Berkeley’s Haas School of Business. “Entrepreneurs aren’t Steve Jobs. They’re just ordinary people who want to start a business. I wanted to try to understand a little better what motivated those individuals.”

Many studies focus on what makes a successful entrepreneur different than the rest of us. Morgan sought to learn what motivates individuals to sacrifice a secure job, and what determines an entrepreneur’s effort to succeed.

The study is based on a theoretical model the researchers developed and was inspired by the dramatic stories people like to tell about risk-taking entrepreneurs.

All entrepreneurs have a “reference point,” which defines how they feel about their salary or, say, happiness level, compared to others, Morgan says. That reference point is not connected to profits and losses, but is directly linked to how much or little the entrepreneurs are willing to lose when starting a company.

Morgan and Sisak found an entrepreneur’s level of ongoing concern about loss aversion correlates with entrepreneurial effort. In other words, entrepreneurs who put a high stake on avoiding loss – more so than acquiring new gains – worked harder.

Morgan used a winner-take-all framework, which is common within the Internet startup environment, for his study of entrepreneurs. Startups such as Facebook or Twitter might not offer the best platforms, but still dominate their markets. In markets such as real estate, where there is no clear single winner, this model would be less appropriate, Morgan says. “For every Facebook, there were hundreds of failed ventures,” he says. “We model this aspect of entrepreneurial markets explicitly.” This research can help entrepreneurs gain self-knowledge so they make better decisions and have a clear understanding of “why they’re doing what they’re doing,” Morgan says.

“One of the most important traps entrepreneurs fall into is when they’re not experiencing success and they become increasingly willing to take risks because of where they are psychologically,” he says. “One lesson from the research is to be careful when you are behind. It’s not necessarily the best decision to double down.”

In other words, risk aversion can be a good thing.

Morgan recently presented the paper at the Summer Institute in Competitive Strategy, presented by the Haas Marketing Group and sponsored by the Institute for Business Innovation.

See the paper here: http://faculty.haas.berkeley.edu/rjmorgan/LossAversion.pdf

Entrepreneurs Aren’t Overconfident Gamblers, Study Finds

Leaving one’s job to become an entrepreneur is inarguably risky. But it may not be the fear of risk that makes entrepreneurs more determined to succeed. A new study finds entrepreneurs are also concerned about what they might lose in the transition from steady employment to startup.

In Entrepreneurship and Loss-Aversion in a Winner-Take-All Society, Prof. John Morgan and co-author Dana Sisak, assistant professor at the Erasmus University Rotterdam, focused on the powerful impact of loss aversion.

Loss aversion, or the fear of losing one’s salary at a full-time job, along with its prestige, is directly linked to the amount of effort an entrepreneur puts into a startup. Loss aversion, the researchers found, is what drives most entrepreneurs, not a love of risk.

“There is a view that entrepreneurs are often overconfident gamblers, who thrive on risk, yet there is little evidence to support this view,” says Morgan, who studies competition in online markets at the University of California, Berkeley’s Haas School of Business. “Entrepreneurs aren’t Steve Jobs. They’re just ordinary people who want to start a business. I wanted to try to understand a little better what motivated those individuals.”

Many studies focus on what makes a successful entrepreneur different than the rest of us. Morgan sought to learn what motivates individuals to sacrifice a secure job, and what determines an entrepreneur’s effort to succeed.

The study is based on a theoretical model the researchers developed and was inspired by the dramatic stories people like to tell about risk-taking entrepreneurs.

All entrepreneurs have a “reference point,” which defines how they feel about their salary or, say, happiness level, compared to others, Morgan says. That reference point is not connected to profits and losses, but is directly linked to how much or little the entrepreneurs are willing to lose when starting a company.

Morgan and Sisak found an entrepreneur’s level of ongoing concern about loss aversion correlates with entrepreneurial effort. In other words, entrepreneurs who put a high stake on avoiding loss – more so than acquiring new gains – worked harder.

Morgan used a winner-take-all framework, which is common within the Internet startup environment, for his study of entrepreneurs. Startups such as Facebook or Twitter might not offer the best platforms, but still dominate their markets. In markets such as real estate, where there is no clear single winner, this model would be less appropriate, Morgan says. “For every Facebook, there were hundreds of failed ventures,” he says. “We model this aspect of entrepreneurial markets explicitly.” This research can help entrepreneurs gain self-knowledge so they make better decisions and have a clear understanding of “why they’re doing what they’re doing,” Morgan says.

“One of the most important traps entrepreneurs fall into is when they’re not experiencing success and they become increasingly willing to take risks because of where they are psychologically,” he says. “One lesson from the research is to be careful when you are behind. It’s not necessarily the best decision to double down.”

In other words, risk aversion can be a good thing.

Morgan recently presented the paper at the Summer Institute in Competitive Strategy, presented by the Haas Marketing Group and sponsored by the Institute for Business Innovation.

See the paper here: http://faculty.haas.berkeley.edu/rjmorgan/LossAversion.pdf

Leaving one’s job to become an entrepreneur is inarguably risky. But it may not be the fear of risk that makes entrepreneurs more determined to succeed. A new study finds entrepreneurs are also concerned about what they might lose in the transition from steady employment to startup.

Haas Undergraduate Program Ranks #2

The Haas undergrad program again ranked #2, tied with MIT, in US News & World Report published Sept. 9, 2014.

Haas also ranked highly in the specialty rankings:

#3 in real estate (same as 2013)
#4 in management (same as 2013)
#5 in finance* (same as 2013)
#5 in marketing (same as 2013)
#5 in quantitative analysis (not ranked in 2013)
#6 in international business (#7 in 2013)
#6 in production/operations management (same as 2013)
#7 in entrepreneurship* (#8 in 2013)

*Note: revised as per US News & World Report correction on 9/10/14 

The U.S. News undergraduate ranking is based entirely on a poll of business school deans and undergraduate program directors.

Full report at http://colleges.usnews.rankingsandreviews.com/best-colleges

In the college rankings UC Berkeley remained at #20 nationwide. See full report at http://colleges.usnews.rankingsandreviews.com/best-colleges/rankings/national-universities.

Study links honesty to prefrontal region of the brain

Are humans programmed to tell the truth? Not when lying is advantageous, says a new study led by Assistant Professor Ming Hsu at UC Berkeley’s Haas School of Business. The report ties honesty to a region of the brain that exerts control over automatic impulses.

Hsu, who heads the Neuroeconomics Laboratory at the Haas School of Business and holds a joint appointment with the Helen Wills Neuroscience Institute, said the results, just published in the journal Nature Neuroscience, indicate that willpower is necessary for honesty when it is personally advantageous to lie.

It is well-established that the brain’s dorsolateral prefrontal cortex is important for exerting control over impulses, but the role of this region in honesty and deception has been a matter of debate.

“So far, studies investigating the role of the dorsolateral prefrontal cortex in honesty have primarily used correlational methods, like neuroimaging,” said study co-author Adrianna Jenkins of the Neuroeconomics Laboratory. “So it hasn’t been clear whether this region is involved in curbing honesty or enabling it.” Hsu and his research team explored this question by studying three groups of patients: one with focal brain damage to the dorsolateral prefrontal cortex, one with damage to a different region of the brain and a control group with healthy brains. The groups otherwise generally matched each other in age and gender.

The groups engaged in two games. Both involved decisions about how much money to take for oneself or to give to an anonymous recipient, but only one game involved honesty.

In one game, participants simply chose one of two payment options to implement. For example, with options to take $10 and give $5 to another person or take $5 and give $10, the selfish move would be to choose the first option. The other game was identical except that, instead of choosing an option directly, the participant had to send a message to the other recipient stating “Option A is better for you” or “Option B is better for you.” The other person would then choose between the two options. In this game, the selfish move involved sending a dishonest message, misleading the other participant for personal gain.

In the game not involving honesty, the behavior of patients with dorsolateral prefrontal cortex damage was indistinguishable from that of the control groups. However, in the game involving honesty, the patients with damage in that region of the brain were more willing than the other groups to lie in order to benefit monetarily.

“The fact that dorsolateral prefrontal cortex patients were less able to implement honesty points to a causal role for DLPFC enabling honesty behavior,” Hsu explained. “And because DLPFC is known to be involved in control over automatic impulses, this suggests that being honest when it’s advantageous for you to lie requires control.”

Hsu noted that the study, using tools from cognitive neuroscience, behavioral economics and theoretical biology, has significant implications for understanding social interaction and cooperation within business organizations and beyond.

Hsu’s research team included Jenkins and Eric Set from the Neuroeconomics Laboratory, Donatella Scabini and Robert Knight from the Knight Laboratory in UC Berkeley’s psychology department and Pearl Chiu, Brooks King-Casas, and lead author Lusha Zhu from Virginia Tech’s Carilion Research Institute.

Are humans programmed to tell the truth? Not when lying is advantageous, says a new study led by Assistant Professor Ming Hsu at UC Berkeley’s Haas School of Business. The report ties honesty to a region of the brain that exerts control over automatic impulses.

Duncan Niederauer, Former NYSE Group CEO, to Speak at Haas Sept. 10

Duncan Niederauer, the former chief executive of the NYSE Group, will speak at Haas Sept. 10 as part of the Dean’s Speaker Series.

The event will be held at 12:30 p.m. in the Wells Fargo Room.

In his talk, called Leading from the Front, Niederauer will draw from his career in the financial industry that includes 22 years with Goldman Sachs and seven years as the leader of the New York Stock Exchange.

Niederauer served as CEO of NYSE until late 2013, when the Intercontinental Exchange Group (ICE) acquired NYSE Euronext in an $8.2 billion deal.

As CEO, Niederauer is credited with transforming and growing the organization, while navigating through the financial crisis and industry consolidation. He also led NYSE to become a leader in IPOs. The percentage of technology IPOs NYSE won rose to 54 percent in 2013, up from 15 percent in 2006, according to ICE.

Niederauer also guided NYSE’s efforts to compete with high-speed electronic trading venues, according to The Wall Street Journal. Those efforts included overseeing the building of data centers and introducing new trading techniques.

Additional Dean’s Series speakers include Deanna Berkeley, the president of Alice + Olivia (Oct. 16); Janet Napolitano, president of the University of California and former United States Secretary of Homeland Security (Nov. 4); and Biz Stone, co-founder and CEO of Jelly Industries, and co-founder of Twitter (Nov. 6).

The talk is free and open to the Haas community but registration is required.

The Dean’s Speaker Series focuses on distinguished leadership, specifically how leaders succeed by helping to create organizations where innovation is allowed to flourish.

The series is made possible in part by the Mary Josephine Hicks Distinguished Speaker Series Fund.

Haas Undergrad Program Ranks #1 in ROI

The Haas Undergraduate Program ranks #1 in return on investment (ROI), according to an article published in Poets & Quants on Aug. 26. The ranking is based on research by Payscale for its 2014 College ROI Report.

The rankings feature four data points: Graduation percentage, 20-year net ROI, cost, and annual ROI percentage.

Berkeley-Haas took both the #1 and #2 spots in the ranking, based on a 20-year net ROI of $1,105,000 for in-state students and a $1,007,000 ROI for out-of-state students. Berkeley-Haas in-state students enjoyed a 15.8 percent annual ROI, whereas out-of-state students enjoyed a 10.6 percent ROI.

Using data collected directly from employee survey participants, PayScale ranked hundreds of business programs, based off total school cost and alumni earnings, Poets & Quants reported. The data came from 1.4 million surveys from college graduates who only hold a bachelor’s degree.

Read the Poets & Quants article.

Berkeley MBA Does Well in Rankings

The Berkeley MBA Program ranked among the top 10 US full-time MBA programs in two recent rankings, Hispanic Business and Business Insider.

Hispanic Business

The Berkeley MBA program ranked #6 in a ranking of the top full-time MBA programs for Hispanic students, published by Hispanic Business magazine on August 20, 2014.

In 2013, the Berkeley MBA ranked #2.

The schools are ranked using criteria such as enrollment, faculty, reputation based on a school’s US News & World Report ranking, retention rate, and the use of progressive programs to recruit, support, and mentor Hispanic students.

Read the Hispanic Business ranking.

Business Insider

The Full-time Berkeley MBA Program moved up four spots to #12 from #16 last year in a ranking of MBA programs by Business Insider, published on August 4, 2014. Among US schools only, the Berkeley MBA ranked #10.

The ranking is based on the ratings of nearly 10,000 Business Insider readers, according to Business Insider. Respondents were asked to rate the reputation of the graduates from top business schools around the world on a scale of poor to excellent (1 to 5), with excellent ratings used as a tiebreaker. Business Insider said it only included responses from those professionals who said they had experience hiring MBAs and filtered the data to obtain better geographical balance.

In a similar ranking, the Full-time MBA program ranked #3 worldwide in the Economist‘s Which MBA.

Read the Business Insider ranking

In a follow up ranking, published by Business Insider on August 19, the Berkeley MBA ranked #9 worldwide among the ten best business schools according to people working in tech. The ranking was based on the same poll of Business Insider readers used for the initial ranking.

Read the top schools in tech ranking

DataLead Conference Draws International Names in Big Data to Berkeley

The former chief scientist at Amazon, a data scientist at Walmart Labs, a quantitative analyst at Google, and a data strategist at Morgan Stanley are among the experts who will share insights at the DataLead conference at UC Berkeley Sept. 30-Oct. 2.

The inaugural conference, which draws from an array of speakers from Berkeley-Haas, Silicon Valley, Wall Street banks, Europe’s Big Data leaders, the U.S. Department of Defense, and the Lawrence Berkeley National Laboratory, will take place at the Clark Kerr Campus Conference Center in Berkeley. About 200 academics, students, and industry professionals are expected to attend.

The three-day event promises to take a deep dive on big data, with an emphasis on the growing importance of analyzing and using large data sets to create business opportunities in marketing, finance, and retail.

“DataLead is part of our exploration of how business schools like Haas are going to fulfill the need for data sciences in marketing, retail, and finance,” says Linda Kreitzman, executive director of the Master of Financial Engineering (MFE) Program at Haas, and the conference organizer. “This conference marks the beginning of an international conversation on the application of big data in business.”

The Master of Financial Engineering (MFE) program at Haas is co-sponsoring the conference with French university ENSAE ParisTech.

Haas faculty are among the presenters and discussants. Nancy Wallace, professor and chair of the Real Estate Group at Haas, will participate in a panel on “Big Data Usage in Mortgage Modeling” on day one. On the second day, Miguel Villas-Boas, professor of marketing strategy, and Minjung Park, assistant marketing professor, will participate in the panel on “Marketing in the Era of Big Data.”

Others influential and international speakers:

Andreas Weigend, UC Berkeley lecturer and former chief scientist at Amazon, will deliver the keynote to kick off the event. Weigend is the author of over 100 scientific papers on the application of machine learning techniques to solve finance and business problems.

Jeff Borror, executive director at Morgan Stanley and author of Q for Mortals, in a talk called Is Big Better? will highlight how Morgan Stanley’s Securitized Products Group develops advanced analytics to value securities that are created from residential and commercial mortgages, leases, loans and other assets.

Françoise Soulié Fogelman, a French independent consultant who is in charge of big data at the ANR Scientific Committee (Agence Nationale de la Recherche) and a contributor to the TeraLab Big Data Platform, will describe the challenges and opportunities in generating value from projects exploiting big data.

Paul Cohen, program manager of big mechanism at Defense Advanced Research Projects Agency (DARPA), United States Department of Defense, will discuss how to understand causes and effects in very complicated systems.

Each day of the DataLead conference is anchored by a central theme. The first day focuses on banking, mortgage modeling, and understanding big data used in financial trading, including a seminar on machine learning with two hours of hands-on teaching.

Day two emphasizes how big data is transforming marketing. The final day will focus on big data’s use in education, travel, and social networking with talks on matching job offers to social network users and using big data to personalize travel.

Recruiting opportunities are expected to be a key part of the conference, according to Kreitzman, who says a steady stream of companies are contacting her to inquire about students with data science skills.

“We have a need for people who know big data and that means more math, more computer science, and the ability to process all of the information businesses are taking in today,” she says.

Register here: http://www.datalead2014.com/registration/

Ben Mangan Named Executive Director of Center for Nonprofit and Public Leadership

Ben Mangan, a veteran social enterprise leader and Haas lecturer since 2011, has been named the new executive director of the Center for Nonprofit and Public Leadership (CNPL).

For the last four years, Mangan has taught management and leadership of nonprofits and social ventures to Haas undergraduates each spring. He plans to teach year-round in his new role, which he started August 18.

Meantime, Nora Silver, the former director of the CNPL, has been named its first faculty director. In her new role, Silver will focus on curriculum development, research, professional teaching faculty, and making the center’s work more visible.

The decision to split the directorship into faculty and executive director positions reflects an expansion of the center’s research work and increasing interest in social entrepreneurship and social impact work.

Mangan co-founded and, for nearly 14 years, served as president and CEO of EARN, a provider of goal-based savings accounts to low-wage workers in the U.S. As part of his move to CNPL, Mangan stepped down as EARN’s CEO.

“We are delighted to welcome Ben as the new executive director of the Center for Nonprofit and Public Leadership,” says Laura Tyson, faculty director of the Institute for Business & Social Impact, which houses CNPL. “Ben comes to the center as a successful social entrepreneur who has built a nonprofit that provides savings opportunities for the unbanked and low-income communities. He is recognized nationally as an innovator and thought leader who 'thinks beyond himself' to tackle significant social challenges.”

As director of CNPL, Mangan says he plans to implement new approaches for creating social impact.

"Haas and CNPL are incredibly well positioned to suggest a more prescriptive way to achieve social impact,” he says. “The idea is to adapt proven principles of business leadership and practice—like human-centered design and the lean principles—to the social sector much more deeply, much as EARN has done.”

Mangan holds a Master in Public Policy from Harvard, with concentrations in finance and strategic management, and an undergraduate degree from Vassar College, with a major in Native American History.

In late 2011 Mangan helped launch the award-winning UC Berkeley chapter of Enactus, a national nonprofit that trains students to use business skills for social good. He also regularly advises Haas undergrads, MBAs, and other students on leadership and innovation.

Recognized for his leadership by Fast Company, the James Irvine Foundation, Tipping Point, and others, Mangan also blogs for the Huffington Post and is an influencer on LinkedIn.

Contact Ben Mangan at [email protected]. (415)-217-3662.

Berkeley EMBAs Get Inside Track on How Washington Works

Federal Reserve Chair and Haas Professor Emeritus Janet Yellen was just one of the Washington luminaries to meet with students in the Berkeley MBA for Executives Program during their immersion week in the nation’s capitol.

Students shared a week that yielded insights from members of Congress, White House policy makers, ambassadors, lobbyists, and journalists. The Washington, D.C. trip, held July 14-18, is one of five immersive experiences receiving high praise from EMBA students, emphasizing experiential learning, collaboration with elite companies, and networking with high-level business and policy experts.

“The EMBA DC Immersion week provided what was truly a once-in-a-lifetime opportunity to interact in a substantial way with the very top level of leaders in Washington,” said Peter Yang, MBA 14. “The level of insight was deeply intellectually stimulating and helped broaden my perspective on the level of interaction between business and Washington. It was also eye-opening to see the deep connection between Berkeley and Washington, from Professor [Laura] Tyson to Janet Yellen to John Holdren at the Office of Science and Technology Policy.”

Haas Prof. Laura Tyson, who has served as an economic advisor to Presidents Clinton and Obama, leveraged her extensive professional and personal networks to reveal multiple perspectives on the relationship between business and policy.

"EMBA participants are at a point in their careers when public policy impacts their business decisions," Tyson said. "The Washington Immersion provided direct insight into how these policies are shaped and how they affect business and the economy overall. The students showed so much enthusiasm throughout the trip."

With each day highlighting a different theme, the overall focus was on how Washington works for business in key policy areas including corporate tax policy, financial market reform, health care reform, and climate change. Weighing in on these topics were members of Congress, including Jackie Speier, White House staffers, Treasury directors, and executives from such firms as General Electric, Morgan Stanley and PriceWaterhouseCoopers.

“Our commitment to experiential learning significantly increases our students’ understanding of various business ecosystems through a blend of curriculum, speakers, corporate and government visits, and high-level networking,” said Mike Rielly, director of the MBA for Executives Program.

Students spent an hour in the Federal Reserve boardroom with Yellen and met a second Fed Chair when Alan Greenspan attended the week’s media panel featuring former PBS news anchor Jim Lehrer and Pulitzer Prize-winning Wall Street Journal correspondent David Wessel. They also met Ambassador Claudio Bisogniero at an Italian Embassy reception focused on culture and commerce.

Tyson was a member of the U.S. Department of State Foreign Affairs Policy Board and a member of President Obama’s Council of Jobs and Competitiveness and the President’s Economic Recovery Advisory Board. During President Clinton’s Administration, she was the Chair of the Council of Economic Advisers and the President’s National Economic Adviser.

She is currently the inaugural director of the Haas School’s Institute for Business and Social Impact.

"There likely will never be another time in our lives that we will have access to senior officials, policy makers, and influencers, like we did during this week,” said Tina Gutierrez-Shinnick, MBA 14. “Getting the insider view to how Washington works was priceless."

The D.C. trip follows a November immersion week in Silicon Valley, which was held in classrooms at Google, Facebook, and Airbnb, and included small group meetings with founders and other C-level executives at 28 of the region’s hottest startups. The final immersion for the EMBA class of 2014 takes place this November with a week in Shanghai led by Haas Marketing Professor Teck Ho.