Berkeley Master of Financial Engineering Ranks #1

The Berkeley Master of Financial Engineering (MFE) ranks #1 in the US, according to a ranking published today (Oct. 27) by QuantNet, a financial engineering web site. Last year, the Berkeley MFE placed #2.

The Berkeley MFE tied for #1 this year with Baruch College, City University of New York, and Carnegie Mellon University. The program again ranked #1 this year for employment outcomes.

QuantNet surveys program administrators, hiring managers and quantitative finance professionals from financial institutions around the world. Its ranking is based on the following factors (with weight distribution in parentheses): peer assessment (20%), placement success (55%), student selectivity (25%).

The MFE program is the second Berkeley-Haas degree program to rise to the top in its category, joining our Evening & Weekend MBA program, ranked the #1 part-time program in the US by US News & World Report.

View the full report at https://www.quantnet.com/mfe-programs-rankings/.

The Economist Ranks Haas Among Top Worldwide

The Full-time Berkeley MBA Program ranked #7 worldwide in The Economist’s “Which MBA?” ranking, published on October 13.

A total of 100 schools were included in the ranking.

The four major categories of ranking criteria are: new career opportunities (35% weighting), personal development and educational experience (35%), increasing salary (20%) and the potential to network (10%). Surveys are sent to the business school asking for quantitative data, and to MBA students and recent graduates who are asked qualitative questions about their program.

This is one of many rankings of full-time MBA programs by the media. Earlier this year, the Full-time MBA Program was ranked #7 among US schools by U.S. News & World Report, and #5 in the US (#7 worldwide) by the Financial Times.

Haas Undergrad Program Ranks #2 in U.S. News Best Colleges 2017

The Haas Undergraduate Program again earned the #2 spot in the U.S. News & World Report ranking of the country’s best undergrad business programs, tied with MIT Sloan. This is the fourth year Haas has ranked #2. The University of Pennsylvania’s Wharton School ranked #1.

The 2017 Best Colleges ranking, released by U.S. News today, is based on a peer poll of business school deans and faculty/undergraduate directors, who are asked to rate the quality of business programs that they’re familiar on a scale of 1 (marginal) to 5 (distinguished). Two years of data were used to calculate the peer assessment score.

Deans and faculty members also were asked to nominate the 10 best programs in a number of specialty areas. The five schools receiving the most mentions in the 2015 survey are included in the report.

In the specialty rankings, Haas ranked as follows:

  • #4 in entrepreneurship
  • #2 in management
  • #3 in marketing (tied with NYU)
  • #6 in finance
  • #3 in real estate
  • #5 in quantitative analysis
  • #3 in international business
  • #6 in production/operations

 

 

 

 

 

 

Berkeley Ranked #1 Public University in New ARWU Ranking

UC Berkeley was ranked the #1 public university worldwide in the 2016 Academic Ranking of World Universities.

Berkeley placed third overall in the ARWU ranking, up one slot from its 2015 ranking, published by Shanghai Jiao Tong University.

The ARWU rankings emphasize the quality of faculty and research.

Berkeley led a list of four University of California campuses that are among the top 25 in the ARWU rankings. UCLA ranked 12th, UC San Diego ranked 14th, and UCSF ranked 21st.

Berkeley has ranked among the top four institutions every year since 2003, the year the ARWU rankings debuted. More than 1,200 universities are ranked by ARWU every year and the top 500 are published, according to ARWU. The full list can be viewed on the ARWU website.

Meantime, U.S. News & World Report recently ranked Berkeley-Haas #3 in its report on the “10 Best Business Schools for an International MBA.” The report noted that the International Business Development Program (IBD) at Berkeley-Haas provides an “international edge.”

Read the U.S. News & World Report article here.

Top U.S. News Rankings for All Three MBA Programs

Update: Read about how the Haas School of Business ranked in U.S. News & World Report’s Best Business Schools 2018.

The Evening & Weekend MBA Program ranked #1 among part-time programs for the fourth straight year in U.S. News & World Report ‘s Best Business Schools 2017. The Full-time Berkeley MBA ranked #7 among US programs, while the Berkeley MBA for Executives—in only its third year—moved up to #8.

Top U.S. News Rankings Berkeley MBA Programs 2017In other specialty rankings, the Berkeley MBA ranked:

  • #3 in international
  • #4 in nonprofit
  • #5 in entrepreneurship
  • #7 in finance
  • #7 in management
  • #9 in marketing

The full-time MBA rankings are based on program data provided by participating US schools and on polls of business school deans and directors of accredited MBA programs, as well as of corporate recruiters and company contacts. The score is calculated from:

  • Peer poll: 25%
  • Average of the last three years of recruiter polls: 15%
  • Placement success and starting salary: 35%
  • Student selectivity (GMAT & GRE scores, undergraduate GPA, acceptance rate): 25%

The part-time MBA ranking is based on:

  • Average peer assessment score: 50%
  • Average GMAT & GRE scores of students entering in the fall of 2015: 15%
  • Average undergraduate GPA: 5%
  • Work experience:15%
  • Percentage the fall 2015 MBA enrollment that is part time: 15%

The executive MBA and other specialty rankings are based solely on ratings by deans and full-time MBA directors at peer schools.

Find the full report here.

U.S. News & World Report’s Best Business Schools, published March 16, is one of many rankings of full-time MBA programs by the media. Earlier in 2016, the school’s Full-time Berkeley MBA Program was ranked #7 in the world, and #5 among US schools, in the Financial Times Global MBA ranking. The two schools that Haas moved ahead of to reach #5 were Chicago and MIT.

Compare all three Berkeley MBA programs.

Berkeley-Haas Rises in Financial Times MBA Ranking

The Full-time Berkeley MBA Program ranked #5 among US schools and #7 in the world, according to the Financial Times Global MBA Ranking published today (Jan. 25).In the top ten specialty rankings, the Berkeley MBA ranked #2 for e-business, #4 for entrepreneurship, and #6 for IT/computing. It also ranked #10 among MBA programs from which alumni would recruit graduates. Haas ranked #11 in faculty research.

Data for the annual ranking is gathered from an alumni survey of the full-time MBA class of 2012 and from participating schools.

“Over the past eight years the school has experienced sharp improvement in this ranking,” said Dean Rich Lyons. “Our advance is primarily due to our graduates’ ability to command higher salaries post graduation, even relative to other great schools.”

Alumni responses inform eight criteria that together contribute 59% of the ranking’s weight — alumni income and salary increase within three years alone account for 40%. Most of the alumni-based criteria draw on responses from the past three years. The most recent survey carries 50% of the total weight, and the two prior surveys carry 25% each.

Eleven criteria, calculated from school data, account for the remaining 31% of the final ranking. These measure the diversity of the faculty, board members, and students by gender and nationality, and the international mobility and experience of the MBAs.

The faculty research rank, which accounts for 10% of the ranking, is calculated according to the number of articles by full-time faculty in 45 internationally recognized academic and practitioner journals. The rank combines the number of publications from January 2013 to October 2015, with the number weighted relative to the size of each school’s faculty.

This is one of many rankings of full-time MBA programs by the media. In 2015, the school’s Full-time Berkeley MBA Program was ranked #7 among U.S. schools in U.S. News & World Report.

In addition to rankings, Berkeley-Haas also uses an internal measure of relative reputation based on how many students who also have been admitted at other schools choose Haas. By that measure Haas is tied for 6th.

See the full Financial Times Global MBA report.

#2 Ranking for Berkeley Master of Financial Engineering Program

Berkeley-Haas ranked #2 in the TFE Times’ 2016 Master of Financial Engineering Programs Rankings, published Nov. 24.

The ranking of 41 top U.S. master of financial engineering programs is based on average GRE scores (30%), average starting salary and bonus (25%), undergraduate GPA (15%), acceptance rate (15%), and graduates employed at graduation and three months after graduation (15%).
The one-year Berkeley Master of Financial Engineering graduates about 70 students each year. For the Class of 2015, 98 percent of students received offers, and 95 percent accepted offers. The class had average starting salaries of $155,288, with $25,000 average sign-ons and $48,603 average year-end bonuses and other compensation. Full placement information.
This is one of many rankings of MFE programs by the media. Berkeley-Haas ranked #1 for employment outcomes and #2 overall in the 2015 QuantNet Rankings published in October.

Berkeley-Haas Full-time MBA Program Moves Up in Poets & Quants “Meta” Ranking

Berkeley-Haas moved up in this year’s Poets & Quants “meta” ranking of US full-time MBA programs.
Haas scored #8 in a combination of the top five most influential rankings.
The Poets & Quants ranking is a meta ranking. It combines the latest results of five business school rankings: U.S. News & World Report, Forbes, Bloomberg Businessweek, The Financial Times, and The Economist. Each ranking is separately weighted: U.S. News is given a weight of 35%; Forbes, 25%; Financial Times and Businessweek, 15%; and The Economist, 10%.
This is one of many rankings of full-time MBA programs by the media. In 2015, the school’s Full-time Berkeley MBA Program was also ranked #7 among U.S. schools by both U.S. News and the Financial Times.
Full report:

http://poetsandquants.com/2015/11/18/harvard-business-school-tops-new-2015-poetsquants-mba-ranking/

Bloomberg Businessweek Ranks Two Berkeley MBA Programs at #9

Bloomberg Businessweek ranked both the Berkeley-Haas Full-time MBA Program and the Evening & Weekend MBA Program at #9 among US business schools in a report published Oct. 20.

Both rankings are based on new methodologies for 2015. Full-time programs were ranked based on results of an alumni survey, a recruiter survey, a student survey, and job placement and salary statistics. Part-time programs were ranked on only two measures: an alumni survey and a student survey.

This is one of many rankings of full-time and part-time MBA programs by the media. In 2015, the school’s Full-time Berkeley MBA Program was ranked #7 among U.S. schools by both U.S. News and the Financial Times. The Evening & Weekend Berkeley MBA Program was ranked #1 among U.S. part-time programs for the past three years by U.S. News.

The Economist Ranks Berkeley-Haas Full-Time MBA Program #5 in the U.S.

The Full-Time Berkeley MBA Program is #5 in the U.S. and #6 in the world in The Economist “Which MBA?” ranking released on Oct. 15.

The magazine’s 2015 global ranking for Berkeley-Haas is up one place from last year; the U.S. ranking remains the same.

A total of 100 schools were included in the ranking.

The four major categories of ranking criteria are: new career opportunities (35% weighting), personal development and educational experience (35%), increasing salary (20%) and the potential to network (10%).  Surveys are sent to the business school asking for quantitative data, and to MBA students who are asked qualitative questions about their program.

This is one of many rankings of full-time MBA programs by the media. In 2015, the school’s Full-Time MBA Program was ranked #7 among US schools by both US News and the Financial Times.

Berkeley MFE Program Ranked #1 for Employment Outcomes in North America

Berkeley-Haas ranked #1 for best employment outcomes and #2 overall in the 2015 QuantNet Rankings for best financial engineering programs.

Moving up from the #4 slot last year for best overall program, the Berkeley-Haas MFE program tied for #2 with Columbia University and Baruch College, the City University of New York. A total of 30 programs were included on the list, which was released Oct. 6.

Carnegie Mellon University ranked #1 overall.

The Berkeley-Haas MFE program also topped QuantNet’s list of 10 schools with the best employment outcomes, tied for #1 with Princeton.

This is the 4th annual survey for QuantNet, an online resource for financial engineering education and news. For the ranking, QuantNet surveyed program administrators, hiring managers, corporate recruiters, and finance professionals.

The Berkeley MFE received a peer assessment score of 4.1 out of 5, and an overall score of 98 out of 100.

By Gabby Luu

Full-time Berkeley MBA Program Jumps to #8 for ROI in Forbes

The Full-Time Berkeley MBA program moved up six spots to #8 on Forbes’ list of America’s Best Business Schools 2015.

The ranking is based on the five-year return on investment achieved by the classes of 2010—taking into account the opportunity costs of forgone salary, tuition, and required fees. For the full-time Berkeley program, the five-year ROI was $64,200.

The program was ranked #14 in 2013, the publication’s last ranking. Forbes has ranked the top MBA programs based on their ROI biennially since 1999.

“Despite the slow start to their post-MBA careers, the class of 2010 has rebounded well,” Forbes reports. “Total compensation is up 9.3% annually on average for the 2010 graduates of the top 25 U.S. business schools.”

Stanford topped the 2015 list of America’s best business schools. Forbes also ranked one- and two-year international programs, reported separately. All told, Forbes surveyed 17,400 alumni at 95 schools globally to gather five-year earnings data.

The rankings issue will be on newsstands on Friday.

There are many rankings of FTMBA programs, most of which measure a much wider set of attributes than Forbes. In U.S. News, for example, the Berkeley FTMBA program ranks #7. In the Financial Times it ranks among U.S. business schools at #7.

Undergrad Program Ranks #2: U.S. News

The Haas Undergraduate Program again snagged the #2 spot in the U.S. News & World Report ranking of the country’s best undergrad business programs, tied with MIT. This is the third year Haas has ranked #2. The University of Pennsylvania’s Wharton School ranked #1.

The U.S. News Best Colleges ranking, released today, is based on a peer poll of business school deans and faculty/undergraduate directors, who are asked to rate the quality of business programs that they’re familiar on a scale of 1 (marginal) to 5 (distinguished). Two years of data were used to calculate the peer assessment score.

Deans and faculty members also were asked to nominate the 10 best programs in a number of specialty areas. The five schools receiving the most mentions in the 2015 survey are included in the report.

In the specialty rankings, Haas ranked as follows:

#4 in entrepreneurship
#3 in management
#4 in marketing
#5 in finance
#4 in real estate
#4 in quantitative analysis
#5 in international business
#5 in production/operations

84 Faculty Members Make “Club Six” for Spring Teaching

Nearly half of the Berkeley-Haas instructors who taught in Spring 2015 have made the “Club 6” list, receiving a mean teaching score of at least six on a seven-point scale.

Students gave 84 faculty members, or 48 percent of the spring’s 176 instructors, a mean score of 6 or higher for their performance as teachers. The ranking is based on written evaluations from students in all degree programs. It is a key metric used by Haas to measure the teaching performance of its instructors.

Faculty members who received special mention for making the list in multiple degree programs during the spring semester were:

Wasim Azhar (DUAL, UGBA)
Paul Gertler (MBA, UGBA)
Whitney Hischier (MBA, UGBA)
Teck Ho (EWMBA, MBA)
Clark Kellog (DUAL, EWMBA, UGBA)
Alastair Lawrence (DUAL, MBA)
Adair Morse (EWMBA, MBA)
Leif Nelson (DUAL, MBA)
Samuel Olesky (DUAL, EWMBA)
Robinson, David Robinson (MBA, UGBA)
Andrew Shogan (DUAL, UGBA)
Sameer Srivastava (EWMBA, MBA)

* DUAL: cross-listed for multiple programs.

See a comprehensive list of the Club 6 scores (Haas password required)

 

Meet Berkeley-Haas’ Nine New Professors

A diverse group of nine new assistant professors is joining the Haas School of Business this fall.

New faculty members, whose research spans from studying cardiac surgeons’ performance reports to researching the long-term effects of affirmative action on companies’ hiring policies, will help enrich the school’s thought leadership in a wide range of disciplines.

Having earned their PhDs at the some of the world’s most prestigious institutions, they say they chose to join the Haas faculty for both the school’s rich research ecosystem and its teaching excellence.

“I wanted the opportunity to teach at a smaller business school where students want to understand complex industries and improve the way they work, both for profit and to do good, “ says Asst. Prof. Jonathan Kolstad, who comes to Haas from Wharton and teaches economic analysis and policy. “I am also here because of the caliber of applied economics research at Haas.”

“Our new assistant professors are fabulous,” says Associate Dean for Academic Affairs and Chair of the Faculty Andrew Rose. “We are simply delighted to welcome such a promising group of young talent.”

Pictured clockwise from left:

Conrad Miller: Economic Analysis and Policy
PhD: MIT, Economics
Areas of expertise: Labor markets; hiring; job networks; spatial frictions
Fall semester class: Data and Decisions

Yiangos Papanastasiou: Operations and Information Technology Management
PhD: London Business School
Areas of expertise: Social learning; crowdsourcing; strategic information transmission

Hoai-Luu Nguyen: Fisher Center for Real Estate and Urban Economics
(*Currently a postdoctoral fellow; will teach in 2016-2017)
PhD: MIT, Economics
Areas of expertise: Banking; local credit markets; small business lending

Raul Sanchez de la Sierra: Business and Public Policy
PhD: Columbia University
Areas of expertise: Political economy of development, economies in weak states, private sector and violent groups

Juliana Schroeder: Management of Organizations
PhD: The University of Chicago Booth School of Business
Areas of expertise: Social cognition; judgment; decision-making
Fall semester class: Introduction to Organizational Behavior.

Jonathan Kolstad: Economic Analysis and Policy
PhD: Harvard University
Assistant Professor, The Wharton School of the University of Pennsylvania
Areas of expertise: Economics (health, public and industrial organization); incentives and motivation (particularly of physicians); consumer decision making in complex markets (e.g. insurance); methods to use large-scale data.

Ellen Evers: Marketing
PhD: Tilburg University
Postdoctoral Fellow, The Wharton School of the University of Pennsylvania
Areas of expertise: How the human tendency to group and categorize affects judgment and decision making.
Fall semester class: Customer Insights

Omri Even Tov: Accounting
PhD: University of California, Los Angeles
Areas of expertise: Corporate bond market; sell-side analysts; mergers and acquisitions
Fall semester class: Financial Accounting

Mathijs de Vaan: Management of Organizations
PhD: Columbia University, Sociology
Areas of expertise: Networks analysis; economic sociology; health economics.
Fall semester class: Leading People

Forbes: UC Berkeley #3 Among Most Entrepreneurial Research Universities

The University of California, Berkeley, was ranked #3 among the most Entrepreneurial Research Universities in 2015, according to a list published this month in Forbes.

In the article, which appears in the August 17 issue, Forbes noted that Berkeley-Haas has three startup incubators on campus, including SkyDeck, a joint effort of the university’s research office and its business and engineering schools. The Haas School’s Lester Center for Entrepreneurship startup competition, called LAUNCH, awarded $50,000 in prizes to budding companies this year. (The 2015 LAUNCH winners included Transcense (Grand Prize); Haas student startup Xendit (runner up), DeviceFarm (Faculty Choice); and Haas student startup Optucourse (Audience Choice).

Forbes ranked the country’s most entrepreneurial schools based on the numbers of alumni and students who have identified themselves as founders and business owners on LinkedIn (adjusted to total student body size).

The magazine ranked both research universities and smaller colleges separately.

Stanford University topped the 2015 list, followed by the Massachusetts Institute of Technology at #2.

Berkeley MBA Ranks #2 in the World in Latin American Business Magazine Rankings

The Full-time Berkeley MBA program placed second in the world, behind Harvard Business School, in the MBA Global 2015 rankings by América Economia, a Latin American business magazine. The annual ranking includes the best Latin American and worldwide business schools for Latin American students.

In comparison, Haas ranked #3 in 2014, and #7 in 2013.

Among the top 10 in this year’s rankings, four MBA programs are American (Harvard, Haas, Duke, and Yale).

América Economia ranked the MBA programs based on performance in four areas: academic strength was given a 40% weight, knowledge production was given a 15% weight; internationalization was given a 20% weight; and networking power was given a 25% weight.

For more information on the Spanish-language ranking, visit http://www.americaeconomia.com.

Chesbrough Book Explores New Frontiers in Open Innovation

British software developer Symbian beat Apple to market by five years by introducing an operating system for smartphones in 2002. Long before the first iPhone, Symbian built a network of partners and suppliers around its operating system that included the world’s largest maker of cell phones. By 2007, Symbian boasted a 63 percent market share.

Symbian appeared to have taken its strategy straight out of the open innovation playbook, a business strategy developed by Haas Adjunct Professor Henry Chesbrough, which asserts that “a company should make greater use of external ideas in its business and allow its own ideas to go out to others to use in their businesses.”

When multiple firms in a partnership cooperate to create value for customers, the partnerships succeed, argue open innovation theorists. That’s exactly what Symbian and its partners attempted to do. Yet by the end of 2014, the Symbian operating system had become so marginal that when IDG, a market research company, reported on the mobile OS market, it lumped it into the “other” category, with a share less of than half of one percent and the company itself no longer existed.

The story of the company’s precipitous fall is an important chapter in New Frontiers in Open Innovation (Oxford Press, 2014), a collection of analytical papers published late last year. It was edited by Wim Vanhaverbeke of the University of Hasselt, Joel West of the Keck Graduate Institute, and Chesbrough, who is also director of the Garwood Center for Corporate Innovation at Berkeley-Haas.

Chesbrough and his co-authors extend their analysis of open innovation to include socially focused non-profits, high-tech “platform” companies like Symbian, and the difficulties businesses have in capitalizing on the fruits of internal research and development that fall outside their core competencies.

In large part, Symbian’s failure can be blamed on a cumbersome network of customers (handset makers), who were also investors that hindered its battle for smartphone supremacy with Apple and Google, writes West.

Open Social Innovation

Students of management tend to focus upon the private benefits of innovation to consumers, producers, and investors while treating the overall social benefit “as an endnote for our papers,” notes Chesbrough in an essay written with Alberto Di Minin, a research fellow with the Berkeley Roundtable on the International Economy. Social change, not the simpler equation of profit and loss, is the yardstick by which social innovators need to measure their efforts, they write.

Emergency, an Italian non-profit dedicated to delivering top-quality emergency medicine in conflict zones, has had notable success operating in areas too perilous for most NGOs. In Afghanistan, for example, it operates three surgical centers, a maternity clinic, a network of 30 first-aid posts, and has performed more than 17,000 surgeries.

The 20-year-old organization exemplifies what the authors call an “inside-out, or outbound” open innovation strategy in which knowledge flows outward from an organization, as well as the better known “in-bound” open innovation strategy in which firms leverage external knowledge and technology to accelerate internal innovation.

One core principal of inbound open innovation is embodied in the expression “not all the smart people work for you,” write Chesbrough and Di Minin. In order to provide medical treatment to those in need, Emergency has to identify and rely on local suppliers and staff to support its activities, is sensitive to local customs and sensibilities, and is scrupulous about not taking sides in conflicts.

On the outbound side, Emergency’s exit strategy is to become redundant by transferring know-how and best practices to local institutions that can then assume its role.
When Chesbrough published his first work on open innovation in 2003, he proposed a number of “erosion factors,” such as increased mobility of workers and growing access to venture capital by startups that “undercut the logic of the prevailing closed innovation model.” A dozen years later, the rise of the Internet and social media have undercut that logic even further, as companies have access to more and better information from sources across the globe.

The new volume speaks to those changes and points to new areas of future research into open innovation.

In his new book, Haas Adjunct Professor Henry Chesbrough and his co-authors extend their analysis of open innovation to include socially focused non-profits, high-tech “platform” companies like Symbian, and the difficulties businesses have in capitalizing on the fruits of internal research and development that fall outside their core competencies.

Prof. Emeritus David Aaker Named to Marketing Hall of Fame

David AakerHaas Marketing Professor Emeritus David Aaker, widely considered the father of modern branding, has been selected for the 2015 Marketing Hall of Fame for his outstanding lifetime contributions to the field.

Aaker is one of four inductees chosen this year, and the only academic honored by the American Marketing Association’s New York chapter. Winnowed from more than 100 nominees, Aaker joins Shelly Lazarus, chairman emeritus of Ogilvy & Mather; Yvon Chouinard, founder of Patagonia, Inc., and Trevor Edwards, president of Nike Brand, Nike, Inc.

“I am honored to be among such an accomplished and illustrious group,” says Aaker, who is vice chairman at the strategic brand and marketing consultancy firm Prophet. “I’m gratified because it represents how my work impacts on the way marketing is practiced in companies.”

Aaker will speak at the Dean’s Speaker Series on Wednesday, April 1, at 12:30 p.m., in the Wells Fargo Room. He will discuss why stories appeal to consumers, how they are able to communicate the essence of a brand and, most importantly, how to overcome the challenges of finding strategic stories, evaluating them, and finding ways to keep them alive over time.

Aaker’s pioneering work focused on defining brand equity and detailed ways to build and manage brands and portfolios. He has published more than 100 articles and 17 books on the theory and practice of marketing, including eight on branding, that sold more one million copies and were translated into 18 languages. He has won awards for best article in the California Management Review and twice for best article in the Journal of Marketing.

“Dave’s reputation and intellectual impact is as global as it gets,” says Haas Dean Rich Lyons. “A huge amount of what I’ve learned over the years about what an enterprise’s identity is, why it matters, and how great leaders can shape it, I’ve learned from Dave’s books and talks.”

While Aaker enjoys reading academic research, he says that he writes primarily for marketing managers. His first brand book, Managing Brand Equity (1991), gained attention because “it defined brand equity at a time when there was no accepted definition,” he explains.

His second book, the bestselling Building Strong Brands (1995), developed his brand identity model, The Aaker Model, which is used by hundreds of firms to build and strategically manage brands.

Other influential books followed on brand leadership, portfolio strategy, and relevance. His latest book, Aaker on Branding: 20 Principles That Drive Success, was published last year.

“Today, Dave’s books, articles, and blog posts enjoy an almost cult-like following in the United States and abroad,” says Michael Dunn, MBA 90, Prophet’s chairman and CEO who recruited Aaker in 1999.

Scott Galloway and Ian Chaplin, both MBA 92, founded Prophet, incorporating many of Aaker’s principles. Dunn, Galloway, and Chaplin were among the many students Aaker taught at Berkeley-Haas between 1969 and 1999. “It’s impossible to overstate Dave’s contribution to the theory and practice of marketing,” Dunn says.

While at Haas, Aaker helped then-interim Dean Lyons develop and refine what principles Berkeley-Haas should stand for over time. That campaign, as well as Aaker’s other contributions to the field, are described in The Plato and Newton of Branding, a feature article in last year’s California Magazine’s Faculty Giants series.

The annual Marketing Hall of Fame honor is presented to active marketing practitioners with a minimum of 10 years experience. The criteria include : developing marketing innovations which have dramatic impacts on business results, raising marketing’s profile in business overall and mentoring, and inspiring the next generation of marketers.

The 2015 Marketing Hall of Fame ceremonies take place May 21 in New York. Only seven professionals and two professors, Aaker, and Northwestern University’s Philip Kotler, have received the lifetime award, which was started last year.

All Three Berkeley MBA Programs Rank in Top 10

The Evening & Weekend MBA Program again ranked #1 among part-time programs in the US for the third year in a row in the annual US News & World Report, published March 10. The Full-time Berkeley MBA program ranked #7 for the eighth year in a row. The Berkeley MBA for Executives remained at #9 among EMBA programs rated in the specialty rankings.

Among other specialty rankings, the Berkeley MBA placed as follows:

#3 in nonprofit
#5 in entrepreneurship
#7 in finance
#7 in international (tied with Harvard Business School)
#8 in management
#10 in marketing

The full-time MBA rankings are based on program data provided by participating schools and on polls of business school deans and directors of accredited MBA programs, as well as of corporate recruiters and company contacts. The peer and employer polls are weighted by .25.

Placement success is weighted by .35: starting salary and bonus (40 percent of this measure) and employment rates for full-time 2014 graduates at graduation (20 percent) and three months later (40 percent); Student selectivity (.25): average GMAT and GRE scores (65 percent), average undergraduate GPA (30 percent), and the proportion of applicants accepted by the school (5 percent).

The part-time ranking is based on average peer assessment score (50 percent of the overall score); average GMAT score and GRE scores of part-time MBA students entering in the fall of 2014 (15 percent); average undergraduate GPA (5 percent); work experience (15 percent); and the percentage of the fall 2014 MBA enrollment that is part time (15 percent). The average peer assessment score is calculated from a fall 2014 survey that asked business school deans and MBA program directors at each of the nation’s 323 part-time MBA programs.

The EMBA and other specialty rankings are based solely on ratings by peer schools.

Find the full report here. (Registration required).