July 29, 2014

Sustainability, HP Leader Becomes Haas Executive-in-Residence

Barbara Waugh

Barbara Waugh, a longtime Hewlett-Packard executive who co-created the tech giant's sustainability program, has been appointed a Haas School executive-in-residence.

Before retiring at HP after 25 years, Waugh co-created its sustainability program, e-inclusion business, and gay friendly benefits. Her roles at HP included director of human resources at HP Labs and director of employment for HP worldwide. She wrote about her experience bringing about change in a large company in a 2001 book titled The Soul in the Computer: The Story of a Corporate Revolutionary. Her work also has been featured in Fortune, Fast Company, Strategy & Business, and many books.

Waugh's work at Haas will include working with Senior Lecturer Sara Beckman on continuing to develop the Berkeley-Haas Innovation Lab and working with Jennifer Bevington, executive director of the Center for Young Entrepreneurs at Haas (YEAH), on improvements to the YEAH program. She also will be available as a guest lecturer for classes and will explore opportunities to support the UC Berkeley Center for Executive Education as well as tap her own ecosystem to build more linkages between Haas and the College of Engineering.

"We are extremely pleased to welcome Barb at Haas and look forward to tapping her expertise on many initiatives under way at the school," says Jay Stowsky, senior assistant dean for instruction.

Waugh consults with global and local racial justice projects and has served on many advisory boards, including for the State of the World Forum, the Global Fund for Women, Engineers for a Sustainable World, the Global Women’s Leadership Network, the Khadafy Foundation for Non-violence, Oxfam America, the Positive Deviance Initiative, and the Silicon Valley African Film Festival.

Waugh and her partner also recently published American Family: Things Racial (Amazon), which turns their story of raising two adopted black children into a catalyst to deepen dialogue about racial prejudice and family in America.

Waugh has a PhD in organizational psychology and master's degrees in theology and in German.

Waugh joins two other executives-in-residence at Haas: David Riemer, former vice president of marketing for Yahoo!, and Ron Ashkenas, an internationally recognized consultant who specializes in simplifying processes.

The Haas School also has three executive fellows: Twitter Co-founder and serial entrepreneur Biz Stone; IDEO General Manager Tom Kelley, MBA 83; and John Hanke, MBA 96, VP of product for Niantic Labs at Google. Executive fellows advise the dean, faculty, and staff and participate in events and programs that serve students.

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