New CalBusiness Features Latest on Innovation, Branding–and Some Romance
April 04, 2011
Read the new issue of CalBusiness to find out about the latest thinking on open services innovation and brand relevance from Haas faculty Henry Chesbrough and David Aaker.
You already should have received your print copy of the latest issue of CalBusiness, the school's alumni magazine, but can also check it out online.
The cover story of CalBusinesss digs into the concepts behind open services innovation, which Chesbrough, PhD 97, a Haas alumnus and adjunct professor, developed in his new book with the same name.
CalBusiness also features a Q&A with Aaker, a marketing expert and professor emeritus, on his new book, Brand Relevance: Making Competitors Irrelevant.
In another Q&A, two alumni – the Valentines, both MBA 91 -- share the story of how they became a couple while earning their MBAs.
CalBusiness also features a letter from Dean Rich Lyons about recent improvements in the Haas Undergraduate Program. And as always, this issue includes inspiring profiles of successful alumni at such diverse organizations as Proctor & Gamble, Zynga, and the U.S. Bobsled & Skeleton Federation and three alumna who have been pioneers in finance, publishing, and banking.