Keeping Haas 'Haasome' Spurs MBA Giving
July 20, 2014
Graduating Full-Time and Evening & Weekend Berkeley MBA students raised some $43,000 as part of the 2014 graduating gift campaigns.
Michael Larcher and Ryan Schultheis, both MBA 14, led the full-time MBA campaign and focused their messaging on keeping Haas "Haasome." They used a cohort competition, social activities, and multiple videos to encourage classmates to donate so that other students can have the same life-changing experience at Haas that they had. In this 26th year of the campaign, the full-time MBA graduating class achieved 90 percent participation and raised more than $31,000.
In the Evening & Weekend Berkeley MBA Program, 24 percent of the graduating class raised almost $12,000 for their gift campaign, which was led by Katie McMahon and Jathurshun Sivaloganathan, both MBA 14. The campaign featured a lively cohort competition and focused on the importance of supporting Haas.
The totals raised by Full-Time and Evening & Weekend MBA students include a 1:1 matching gift from UC Berkeley.