Introducing Berkeley-Haas Magazine
April 02, 2012
The Haas School will unveil its newly redesigned alumni magazine, renamed Berkeley-Haas from CalBusiness, later this month.
The new magazine is the latest of many changes resulting from the Haas School's strategy to capitalize on and celebrate what sets us apart from other top-tier business schools.
Inspired by Dean Rich Lyons' strategic vision, the Haas staff who produce the alumni magazine─a collaboration of the Marketing and Communications Office and Development and Alumni Relations─began reimagining CalBusiness about a year ago. The goal was to better reflect and embody the vibrant Haas community that is brimming with new ideas as well as the school's four Defining Principles: Question the Status Quo; Confidence Without Attitude; Students Always; and Beyond Yourself.
The decision to change the name CalBusiness to Berkeley-Haas was made for a few reasons. When non-alumni outside the Bay Area, including prospective students, hear "Cal," they are likely to think of athletics. Or they could happen to see a copy of CalBusiness and mistake it for a magazine about … California businesses.
The CalBusiness name predates the business school's renaming to Haas in 1989. In the past decade, the Haas School name has become an increasingly well-known name, particularly when coupled with Berkeley, a powerful global brand. The conclusion: These two strong brands deserve to appear front-and-center on the cover of our alumni magazine.
The theme of the inaugural Berkeley-Haas magazine is food because so many alumni are charting new paths in this important field. The cover story tells the story of John Foraker, MBA 94, CEO of mac-and-cheese maker Annie's, who just guided the company through a very successful IPO last week. The issue also features a profile of LA super chef Eric Greenspan, BS 97, and a guide to Haas-affiliated wineries in Napa and Sonoma.
Copies of the magazine will be delivered to mailboxes and on campus within the next two weeks. Please send feedback on the magazine to firstname.lastname@example.org.
Topics: Alumni & Friends News