Corporate Responsibility Expert Kellie McElhaney to Speak at Sustainable Investment Conference
June 15, 2012
Kellie McElhaney, adjunct assistant professor and founding director of the Center for Responsible Business, will speak about investing for profit and social good at "Investing for Purpose and Profit: Sustainable Investment Strategies" on June 27 at O'Melveney & Myers LLP in San Francisco.
McElhaney is the Margo N. Alexander Faculty Fellow in Corporate Responsibility and author of Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand. She will discuss sustainable investment practices, what they mean in today’s marketplace, and how corporations may engage in social responsibility while monetizing their brands. As a consultant to several Global 1000 companies, McElhaney helps develop integrated CSR strategies for organizations as HP, McDonald’s, Target, and Ford Motor Company.