Alumni's Crowdfunding Firm, Red Cross Team Up for Hurricane Relief
November 08, 2012
Indiegogo, a company co-founded by Haas alumni Danae Ringelmann and Eric Schell, both MBA 08, has partnered with the American Red Cross to enable people around the world to launch their own fundraising campaigns for Hurricane Sandy disaster relief.
Indiegogo, which provides an online platform for individuals and organizations to raise money, is waiving all fees for Red Cross Hurricane Sandy campaigns created by Nov. 30. That means 100 percent of all donations will go directly to the Red Cross.
"Our goal is to harness the passion and energy of motivated citizens and ignite a flurry of crowdfunding campaigns for Sandy Disaster relief," says Ringelmann. "We want people and organizations to know that beyond donating money, there’s more they can do via crowdfunding, and it’s easy, impactful, and lets them target causes they specifically care about."
In addition, Indiegogo has offered to waive fees for all other verified nonprofits in support of Hurricane Sandy efforts. (Nonprofits can get verified here.)
Campaigns already created on Indiegogo include:
- E’s Piggy Bank for Victims of Hurricane Sandy – a 4-year-old raising money to support relief efforts
- NYC Food Truck Sandy Outreach – fundraising to have food trucks offering hot meals in NY and NJ’s most affected areas, with 29,000 hot meals served so far.
- Hurricane Sandy Comfort Campaign – providing direct relief during this Thanksgiving season.
Learn more about Indiegogo hurricane efforts or watch a video of Ringelmann explaining the initiative at indiegogo.com/blog/2012/11/red-cross-partners-with-indiegogo.html.
Topics: Alumni & Friends News